Casio Computer Co., Ltd. announced today that the company has entered into a two-year partnership agreement with TOYOTA RACING, the motorsports brand operated by Toyota Motor Corporation, beginning in January 2026. Through this collaboration, Casio will further strengthen global promotional activities for its EDIFICE sports watch brand that embodies a motorsports worldview.
The agreement marks a significant milestone for Casio as it continues to expand the international presence of EDIFICE within the global motorsports arena. By aligning with TOYOTA RACING, Casio reinforces its brand positioning in performance, precision, and innovation.
EDIFICE and the “Speed & Intelligence” Brand Philosophy
Driven by its Purpose, “Through the power to put wonder at hand, bring new levels of joy to lives one by one,” Casio continues to create unprecedented new value. This Purpose guides the company’s innovation strategy and global brand development.
Based on the brand concept of “Speed & Intelligence,” EDIFICE continues to deliver wonder and joy through dynamic designs that evoke a sense of speed and the use of carbon and other materials prevalent in automotive culture. The sports watch line reflects the aesthetics and engineering inspiration drawn directly from motorsports and advanced automotive materials.
Through this partnership, EDIFICE further strengthens its connection to racing culture, emphasizing precision timekeeping and performance-driven design. The collaboration supports Casio’s broader strategy of associating the EDIFICE brand with elite motorsports technology and competitive excellence.
Supporting TOYOTA RACING in the FIA World Endurance Championship
TOYOTA RACING continues to accelerate its contribution to advanced automotive technology, expand the joy of motorsports, and create the future together with new fans and partners.
This partnership agreement reflects the values that TOYOTA RACING and EDIFICE share, the determination that TOYOTA RACING brings to continuous automotive evolution, innovative technologies cultivated in the world’s top-level races, and a passion for speed, all of which resonate with the EDIFICE worldview.
Throughout the FIA World Endurance Championship season, Casio will provide EDIFICE timepieces to the competing TOYOTA RACING team. In addition, the CASIO and EDIFICE logos will be displayed around the headlights of the racing cars, strengthening brand visibility during international competitions.
The FIA World Endurance Championship is recognized as one of the world’s premier endurance racing series, showcasing cutting-edge automotive engineering, durability, and precision performance. Through this global platform, Casio enhances the visibility of EDIFICE while aligning the brand with top-tier racing excellence.
Going forward, Casio will continue to strongly support the team as it takes on new challenges. The two-year agreement signals long-term commitment and shared ambitions in innovation and motorsports development.
TOYOTA RACING
TOYOTA RACING is one of the Toyota Motor Corporation motorsports brands, competing in the FIA WEC and NASCAR. The brand is responsible for motorsports activities focused on engine, powertrain, and advanced technology development. Starting with the 2026 season, the team changed its name from TOYOTA GAZOO Racing to TOYOTA RACING, marking a new beginning.
The rebranding represents a refreshed identity while continuing its legacy of technological advancement and global racing participation. Through its involvement in FIA WEC and NASCAR competitions, TOYOTA RACING plays a vital role in advancing automotive innovation through motorsports.
Strengthening Global Brand Presence Through Motorsport
The partnership between Casio and TOYOTA RACING reflects a shared commitment to engineering excellence, innovation, and performance. By integrating EDIFICE into the FIA World Endurance Championship environment, Casio strengthens its position as a motorsports-inspired watch brand.
This collaboration not only increases brand visibility but also reinforces the alignment between precision timekeeping and advanced automotive technology. As the 2026 season approaches, the partnership stands as a strategic move to expand global promotional activities and deepen engagement with motorsports audiences worldwide.
For more updates, readers may check Casio’s official social media pages, including CASIO Facebook, Instagram, and TikTok.
