The FCBAI Bakery Fair has made its much-anticipated return, and this year’s theme, “RISE and Shine,” perfectly captured the resilience and innovation of the baking industry. Thousands of bakers from across the globe gathered at the World Trade Center for the three-day event, showcasing skills, techniques, and products that continue to shape the industry.
Among the highlights was the presence of URC Flour Brand Ambassador Chef Aileen Asilom, affectionately known as Chef Ai. As a prominent figure in the baking community, Chef Ai led an engaging demonstration at the URC Flour booth, drawing the attention of both aspiring and professional bakers.
Inspiring Journey of Chef Ai
Chef Ai’s path to success is a remarkable story of determination and passion. From humble beginnings to becoming a respected baker and educator, her journey has inspired many in the industry. Her dedication to empowering bakers aligns perfectly with URC Flour’s mission to provide quality ingredients that help turn baking dreams into reality.
URC Flour’s booth concept, “SIKAT,” reinforced the “RISE and Shine” theme, symbolizing success through passion and perseverance. This concept resonated strongly with Chef Ai’s journey, making her an ideal ambassador for the brand.
Choosing the Right Flour for the Best Results
Chef Ai highlighted the importance of selecting the right type of flour to achieve the best baking results.
“URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explained. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome,” added Chef Ai.
For recipes that require structure and chew, Chef Ai recommends URC’s hard flour, which enhances bread rise and texture. For delicate and airy cakes, she advises using URC’s cake flour for optimal lightness and softness.
Live Baking Demonstrations
Throughout the Bakery Fair, Chef Ai conducted live baking demonstrations alongside other expert bakers. Each demonstration showcased signature recipes and innovative techniques using URC Flour’s trusted products. Attendees had the opportunity to witness firsthand the superior quality of URC Flour’s range, including DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100, and CATTLEYA, among others.
To enhance the baking experience, the demonstration incorporated high-performance baking equipment from Vesmach Hyundai Home Appliances. Essential ingredients such as butter, sugar, and fats were supplied by trusted brands including Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc., and Neco Philippines, Inc.
Recipe Sharing for Home Bakers
In collaboration with URC Flour, Chef Ai curated a selection of recipes featuring both classic and modern baked creations. These recipes were handed out to attendees, allowing them to recreate the delicious treats at home. This initiative encouraged bakers of all skill levels to try new techniques and experiment with URC Flour’s versatile products.
URC Flour: A Trusted Partner in Baking
Chef Ai’s dedication to her craft extends beyond her personal achievements. Her belief in sharing knowledge and inspiring others underscores her commitment to the baking community.
“Baking is a gift that should be shared,” she said. “Through my partnership with URC Flour, I hope to empower bakers of all levels to create delicious memories.”
Chef Ai’s collaboration with URC Flour reflects the brand’s ongoing commitment to supporting bakers, whether they are beginners or seasoned professionals. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concluded.
With Chef Ai’s expertise and URC Flour’s dedication to quality, bakers can confidently create exceptional pastries, breads, and cakes that bring joy to every table.
