As the country grapples with record-breaking heat index levels reaching up to 47°C in several areas, homegrown skincare brand Dermorepubliq is taking action with the launch of its first-ever sunscreen, DermoSun Mattifying Sunscreen. The release headlines the brand’s summer campaign, which advocates daily sun protection and aims to make sunscreen use a part of every Filipino’s skincare routine. The campaign features a multi-platform strategy, including a TikTok challenge and strategic billboard placements across Metro Manila. With this move, Dermorepubliq makes its official debut in the sun care category and underscores its commitment to developing products tailored to Filipino skin and tropical conditions.
A Sunscreen Designed for Filipino Skin
The DermoSun Mattifying Sunscreen is thoughtfully formulated to offer SPF 30 broad-spectrum protection. It’s lightweight and designed to deliver a matte finish that blends seamlessly into the skin, all without leaving a white cast. These features make it ideal for daily wear in the Philippines’ humid and sun-intense climate. Beyond sun protection, DermoSun is infused with skin-benefiting ingredients. Centella Asiatica helps soothe irritated skin, Jeju Aloe rehydrates, and Niacinamide regulates sebum and improves skin texture, making it especially suitable for oily or combination skin. With its formulation rooted in skincare science and comfort, the sunscreen aligns with the needs of modern Filipino users who value both efficacy and wearability. The product retails for ₱499 and is available through multiple online channels, including TikTok Shop, Shopee, Lazada, and the official Dermorepubliq website (www.dermorepubliq.com). For those who prefer in-person shopping, it is also available at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa and Riverbanks Center.
The Campaign: Making Sun Protection a Lifestyle
“Sunscreen was one of the most requested products by our users, and we developed DermoSun to reflect what they value — daily protection, comfort in our climate, and a formula that fits seamlessly into their routines,” shared Keith Sta. Barbara, Founder and President of Dermorepubliq. “This campaign is our way of making sun protection more approachable and part of the lifestyle, not a chore.” To bring this vision to life, Dermorepubliq launched the DermoSun 2-Finger Challenge, a TikTok-led campaign designed to educate and engage younger consumers. The challenge encourages users to post short videos demonstrating proper sunscreen application using the dermatologist-recommended two-finger method. Participants are invited to showcase their routines in fun, creative, or educational ways, featuring DermoSun in a yellow basket. To qualify, users must tag @dermorepubliq, use the hashtags #DoItWithDermo and #Dermo2FingerChallenge, and follow Dermorepubliq on all platforms. Multiple entries are allowed. Running until May 30, 2025, the campaign will reward one standout entry with an all-expense-paid trip for two to Boracay, with the winner announced on June 10. Entries will be judged based on creativity and relatability (60%) and accuracy of application (40%).
Outdoor Visibility and Nationwide Reach
To complement the digital push, Dermorepubliq has expanded its presence outdoors with billboard placements across Metro Manila. These include a static billboard along C5 Eastwood and LED installations at EDSA Guadalupe and C5 Pasig. These visuals highlight DermoSun Mattifying Sunscreen’s lightweight, non-greasy formula and reinforce the brand’s core message that sun protection can be practical, effortless, and a regular part of everyday life.
A Brand Rooted in Community and Science
Dermorepubliq, known for its accessible, science-backed skincare, originally gained traction through TikTok Shop, where its educational content and community-focused approach resonated with young Filipino skincare enthusiasts. Since then, the brand has grown into a multi-platform presence, maintaining a strong connection with its online community. The launch of DermoSun is more than just a new product. It’s a cultural push toward reshaping sun care habits. Through a mix of educational content, community involvement, and creative campaigns, Dermorepubliq aims to normalize sunscreen use in the Philippines and empower more people to protect their skin daily.
For more information and to purchase DermoSun Mattifying Sunscreen, consumers can visit the official Dermorepubliq website, or shop through their official stores on Shopee, Lazada, and follow their community and campaigns on TikTok.
