Entrepreneurs and corporate content creators are rallying behind MOVE IT’s new brand promise, “Keep Moving,” after a panel discussion revealed a shared reality among today’s urban professionals: they simply do not have time to be stuck.
The discussion brought together entrepreneurs, influencers, and creatives whose days are filled with meetings, deadlines, shoots, client calls, and personal responsibilities. Across different professions, one message stood out clearly. Time lost in traffic is not just an inconvenience. It directly affects productivity, focus, and quality of life. MOVE IT’s “Keep Moving” campaign positions itself as a smart mobility choice for individuals who want to protect their momentum and make the most of every hour.
Traffic, Time, and the Cost of Being Stuck
Podcast host and lifestyle influencer Steph Zubiri and model actor Phil Gomez shared how traffic disrupts their routines and drains their energy, affecting not only work but also their personal lives.
“For me it takes away peace of mind. Time for myself. Because no matter what, I will give 100% to everyone. 100% to my work, 100% to my kids, 100% to my partner, 100% to my parents. Matanda na rin parents ko. So actually, all my time goes to them. ‘Pag may traffic, I sacrifice myself,” shared Zubiri.
Gomez echoed this sentiment, emphasizing how traffic impacts mental focus and respect for time, both his own and that of others.
“’Pag nasa biyahe ka, ‘yung focus mo actually nade-drain na ko. Alam niyo ‘yung feeling na gusto mo na lumipad ‘yung sinasakyan mo para makarating ka on time. So pagdating mo na kung sa’n ka man, ubos na ‘yung energy mo. Actually, ang pinaka-ayaw ko doon is ‘yung late ako kasi as much as I value and respect my time, ganoon din ako sa ibang tao,” said Gomez.
These experiences reflect a broader commuter reality. Based on TomTom’s Traffic Index data for Metro Manila in 2025, motorists can lose around 143 hours a year in rush hour traffic. This is equivalent to five days and 23 hours spent waiting in congestion. For professionals with already packed schedules, those lost hours can mean missed opportunities, increased stress, and less time for personal priorities.
MOVE IT and the “Keep Moving” Campaign
Multi-hyphenate celebrity and entrepreneur Wilma Doesnt joined the discussion as the headliner of MOVE IT’s “Keep Moving” campaign. Through a humorous and fast-paced online advertisement, she portrays a familiar commuter experience. When a day is full, being stuck in traffic cannot be the normal commute.
The campaign speaks directly to urban commuters looking for a smarter way to move through Metro Manila and reinforces the idea that mobility should support productivity and well-being rather than disrupt it.
Wilma shared how MOVE IT enables users to manage their day more efficiently despite the current traffic situation in metro areas.
“Mag-adjust, mag-adapt, at hindi kinakailangan na ‘yung traffic ang magco-corrupt ng oras ninyo for the day. At hindi rin p-pwede na ‘yung traffic ang nagiging dahilan para masira ‘yung purpose mo for the day or to steal your joy for the day…so let’s start using MOVE IT. Let’s adapt. Ito na ‘yung time natin para makauwi tayo ng safe and sound sa ating mga pamilya,” said Wilma. “I choose to keep moving with MOVE IT because I make time for what I choose to have in my life. That’s why I choose MOVE IT.”
Steph reinforced this message by emphasizing the importance of time control.
“I choose to keep moving with MOVE IT because I only have one precious life. I don’t want to waste a moment of it,” she said.
A Smart Mobility Option for Urban Achievers
The panel’s takeaway reinforces MOVE IT’s positioning as a smart mobility option within the evolving urban transport mix. The platform aims to support commuters who want to move forward without losing momentum to traffic delays.
“Keep Moving is our promise that MOVE IT is the smart mobility choice that is built to help commuters move forward safely, reliably, and with professionalism they can trust,” said Wayne Jacinto, General Manager of MOVE IT.
This promise is powered by a combination of platform-exclusive reliability tools, in-app safety safeguards, and a growing community of professional rider partners. Together, these elements help commuters cut through gridlock in metro cities with greater confidence and peace of mind.
Reliability, Safety, and Professionalism
On reliability, MOVE IT highlights features designed to improve trip efficiency and reduce waiting times, allowing commuters to stay on track throughout the day. Among these features is GrabMaps and Navigation, which helps deliver accurate ETAs, smarter pick up and drop off points, and routing that adapts to real time road conditions.
The platform also uses Back to Back Bookings, which searches for and assigns a rider’s next booking before the current trip is completed. This helps reduce idle time between rides and supports smoother trip flow.
On safety, MOVE IT points to tech-enabled safeguards and in-app tools such as Trip Monitoring and Share Your Ride. These tools are designed for real moments on the road and are supported by rider accountability systems and community-led standards.
Professionalism rounds out the “Keep Moving” promise. MOVE IT emphasizes rider quality standards that reinforce screening, training, hygiene, and service discipline for its rider partners.
Zubiri attested to this during the panel discussion.
“What I love (is that) the people who I’ve encountered really take their jobs seriously. They really are professionals. They want to have good reviews. To me that is the value that MOVE IT brings – their riders are educated, they feel empowered, and there’s a level of professionalism you won’t find anywhere else.”
MOVE IT reiterated its commitment to commuters through its leadership.
“Keep Moving is our promise to commuters that MOVE IT is the smart mobility choice that is built to help you move forward safely, reliably, and with professionalism you can trust,” said Wayne Jacinto, General Manager of MOVE IT.
