Sharp (Phils.) Corporation, a leading Japanese brand recognized for quality and innovation, recently held a series of highly successful sell-out events under the banner of “Sharper Together.” The media conference and dealers appreciation night took place at Solaire Vertis North on May 21, 2025. These events mark Sharp Philippines’ ongoing commitment to enhancing customer experience and increasing product awareness through closer collaboration with dealers and direct engagement with consumers nationwide.
A Legacy of Quality and Partnership
Since its establishment in the Philippines in 1982, Sharp Philippines has been dedicated to delivering high-quality home appliances tailored to the unique needs of Filipino consumers. Kazuo Kito, President and General Manager, reflected on the brand’s growth: “As we reflect on our journey, we recognize that our success is not just a result of our innovative products, but also the strong partnerships we have built with our dealers and the trust we have earned from our customers. Together, we have grown sharper.”
Mr. Kazuo Kito – President and General Manager of Sharp Philippines
The partnership with dealers remains a cornerstone of Sharp Philippines’ success. Mr. Kito emphasized, “We treasure and nurture these relationships, recognizing that they are essential to delivering exceptional service and support to our customers. By working closely with our dealers, we ensure that our products are readily available and that our customers receive the best possible experience. This collaboration allows us to adapt to market trends and consumer preferences, enabling us to grow together in an ever-evolving landscape.”
Looking ahead, Sharp Philippines remains committed to its mission of providing high-quality appliances that improve Filipino lives. By fostering strong relationships with dealers and listening attentively to customers, the brand aims to continue innovating and delivering solutions that truly resonate with the community’s needs and aspirations.
Nationwide Exhibits Bringing Innovation Closer to Customers
As part of its customer-centric approach, Sharp Philippines announced a series of nationwide exhibits designed to provide unique and immersive buying experiences. These events allow customers to experience Sharp’s latest innovations firsthand and give direct feedback to better tailor product offerings.
“These sales events are strategically planned around the seasonal needs of our customers, ensuring that we prioritize their requirements and preferences,” said Amor Golifardo, Marketing Senior Manager at Sharp Philippines. “We are dedicated to serving our customers in a humble and meaningful way. By bringing our products directly to them, we not only showcase our latest innovations but also foster a deeper connection with our customers.”
The exhibits are not merely sales events but platforms for Sharp to listen, learn, and grow alongside Filipino consumers. Customers are invited to explore a variety of themed exhibits, including:
- KOTEN: Meaning “individual exhibits” in Japanese tradition, KOTEN events have been held since 2010 to drive strong sales, attract new customers, and raise awareness of Sharp’s cutting-edge products. With rising demand from dealers and consumers, Sharp has expanded KOTEN offerings to focus on product innovation, technology, and seasonal strategies through close dealer collaboration. Mr. Kito highlighted, “We create activities and exhibits that bring us closer to our Filipino consumers.”
- J-TECH FESTIVAL: This festival spotlights Sharp’s advanced Japanese inverter technology featured in refrigerators, air conditioners, washing machines, and air purifiers. Designed to maximize energy efficiency and savings, the event emphasizes products that provide superior customer satisfaction while helping reduce electricity consumption.
- KUUKI FESTIVAL: Translating to “air” in Japanese, KUUKI FESTIVAL centers on Sharp’s air conditioning and Plasmacluster air purifiers. Perfect for the humid and hot seasons, this event showcases innovative solutions that enhance indoor air quality and promote health and comfort.
- OTO FESTIVAL: A lively celebration of Sharp’s diverse audio products, including speakers and sound systems that go beyond karaoke. The festival emphasizes sound quality, portability, and versatility, appealing to a wide range of Filipino musical tastes and social occasions.
- AQUOS MATSURI: This exhibit highlights Sharp’s latest advancements in LED TV technology, including the premium Sharp XLED TV. Attendees can experience vivid picture quality and fast response times ideal for gaming and entertainment. Exclusive promotions are also offered during the festival.
- LABADABA DAY: A unique event providing customers complimentary trials of Sharp’s fully automatic washing machines. Alongside product demonstrations, attendees enjoy interactive activities such as cooking demos and karaoke, while dealers receive training to boost in-store promotion of washing machines.
Elevating Customer Service with New VIP Program
Sharp Philippines is also enhancing its after-sales service with a VIP program launching in the third quarter of 2025, with full rollout expected by year-end. The program offers exclusive benefits to loyal customers, including:
- Up to 20% discount on parts and labor for repairs
- Free check-ups and evaluations
- Priority service for faster assistance
- 20% discount on air conditioning and air purifier cleaning
Additionally, all customers can register their purchased units through Sharp’s E-Service online warranty platform, which offers real-time service updates, automated product registration, and quick response support. Customer communication is further strengthened through a toll-free hotline (1-800-1-888-4952, available Monday to Saturday, 8 AM to 6 PM) and a 24/7 Messenger service for prompt handling of inquiries.
Commitment to the Filipino Community
Sharp Philippines prioritizes its customers and continues to build on the Japanese tradition of exemplary customer engagement. Supported by its network of trusted dealers, Sharp aims to maintain strong relationships through innovative sell-out events and outstanding service that meet and exceed consumer expectations.
For more details on upcoming events and product offerings, visit the official Sharp Philippines website at https://ph.sharp.
