Shopee marks its tenth year in the Philippines with a reunion of three cultural figures who helped define how Filipinos enjoyed online holiday shopping. The platform brings back Vice Ganda, Kim Chiu, and Jose Mari Chan to celebrate a decade of Christmas campaigns that shaped user habits and created shared digital traditions.
Shopee entered Filipino households ten years ago and became part of routine shopping. It supported budol finds, pasabuy orders, payday checkouts, lockdown essentials, and holiday jingles remembered by many users. As Filipino life shifted online, Shopee helped families, small businesses, and neighborhood stores move into digital commerce. The platform grew from a basic marketplace into a daily habit that connected people through convenient and affordable shopping.
Vincent Lee, Head of Shopee Philippines, said, “A decade here taught us that e-commerce works best when you listen. Filipinos shaped how we built Shopee here. We learned how people shop, celebrate, and support each other, and we adapted from there. It shaped everything from our payment and delivery experience to how we bring excitement into every sale season. We didn’t just grow in the Philippines; we grew by learning with this community. This reunion is our way of saying thank you for welcoming Shopee into everyday life.”
Shopee highlights this milestone with the #Shopee10Pasko reunion. The platform brings back Vice Ganda, Kim Chiu, and Jose Mari Chan who led its most memorable holiday campaigns. Their comeback recalls the jingles, punchlines, and countdown moments that signaled the start of Christmas online shopping for many Filipinos. These elements helped establish Shopee as part of modern holiday culture.
The Shopee 10 Pasko film features the trio revisiting their earlier looks and trademark quirks. The film blends nostalgia with current energy to show how Filipino users have grown in their online shopping journey.
Shopee introduces several holiday activities based on real user memories. Shoppers can join #Shopee10Pasko on social media and submit their favorite Shopee moments for a chance to receive surprise vouchers through DM. Users can also claim daily vouchers worth 1200 pesos from December 1 to 12 through Shopee 12.12 Voucher Pamasko. Shopee Unboxed provides shoppers with a personalized year in review. The feature shows individual milestones, including purchases made as far back as each user’s earliest Shopee transactions.
Shopee notes that platforms evolve and user habits evolve, but its core remains steady. The platform aims to keep shopping simple, joyful, and shared among communities.
Shopee’s next chapter centers on faster, more affordable, and more accessible online shopping across the country. The platform continues to expand its services with Unlimited Free Shipping and improved VisMin delivery through new air routes and local warehouses. Fulfilled by Shopee allows its own teams to pack and ship orders. This setup leads to faster and often cheaper delivery. These steps aim to make e-commerce convenience possible for more communities while creating work opportunities and supporting local businesses.
Lee said, “Our investment in VisMin is personal to us. Fast delivery shouldn’t only be a Metro Manila experience; every Filipino deserves convenience and access, wherever they live.”
Shopee also continues its support for MSMEs, local brands, and creators. The platform plans to widen digital opportunities so more Filipinos can run online businesses and connect with customers nationwide. Shopee views shopping as more than a transaction. It sees it as a way for people to grow, celebrate, and build connections.
The #Shopee10Pasko video is available for users who want to revisit the reunion and take part in the platform’s tenth Christmas celebration.
