Building on its success with shapewear and accessories, SOLÁ introduces ōra by SOLÁ, a collection featuring the Firming Body Lotion. This product combines skincare and body-sculpting benefits, marking a significant milestone for the brand. The launch coincides with SOLÁ’s first pop-up store at One Ayala, which opened on November 12, 2024, signaling a bold new chapter for the company.
Introducing ōra by SOLÁ
The term “ōra” is inspired by the Latin word for “pray” or “manifest” and the word “aura.” This collection reflects a vibrant and uplifting spirit, aligning with SOLÁ’s mission to inspire and empower. Kylie Verzosa, the brand’s founder, highlights that ōra celebrates self-care and body positivity while helping individuals take charge of their skin’s health.
The Firming Body Lotion is carefully designed to tighten, tone, brighten, and hydrate skin. According to Verzosa:
“When we set out to create our firming body lotion, we asked ourselves: what would be the ultimate skincare companion to our shapewear?”
Through extensive research, SOLÁ developed a product that complements shapewear while addressing customer concerns, including the stickiness of many body lotions unsuitable for tropical climates.
Shapewear Meets Skincare
Dubbed “Shapewear but Make it Lotion,” ōra bridges the gap between skincare and body sculpting. It emphasizes SOLÁ’s dedication to offering innovative products that resonate with its audience. The lotion is gender-neutral and available in three captivating fragrances:
- BRB: A sweet coconut scent that evokes the feeling of tropical beach getaways. It provides soothing hydration for soft, refreshed skin.
- MOOD: A clean, unisex fragrance blending earthy woods and ocean breezes. It offers a calming, nature-inspired experience.
- MOTHERSHIP: The signature scent of the SOLÁverse and Verzosa’s favorite. A mix of white florals and spicy undertones creates a bold yet delicate fragrance, perfect for those seeking confidence in every application.
The lotion will be available starting November 22, 2024, at SOLÁ’s pop-up store and online platforms like its website, Shopee, Lazada, and TikTok Shop.
Science-Backed Skincare
The formula incorporates several skin-nurturing ingredients:
- Peptide complex and CoQ10 to firm and tone.
- Niacinamide for brightening dark spots.
- Sunflower oil, coconut oil, and glycerin to moisturize and soothe.
With continued use, the lotion can prevent stretch marks, cellulite, and dryness while improving elasticity and hydration. Its gel-serum texture absorbs quickly, avoiding the sticky residue common with heavier lotions.
“We’ve all experienced that uncomfortable, sticky feeling of thick lotion sitting on our skin. That’s why we created the ōra firming body lotion with a gel-serum texture that absorbs quickly, leaving a refreshing sensation as you apply it,” says Verzosa.
Expanding the SOLÁverse
The ōra launch strengthens SOLÁ’s position as a brand focused on empowerment through self-care. The philosophy—”Shaping your skin is the first step to curating a radiant aura”—guides this innovation.
Verzosa states:
“At SOLÁ, our mission is to empower individuals through self-care, helping them feel confident and glowing in their own skin. With ōra, we’ve crafted more than just a product—it’s a transformative experience designed to enhance your beauty routine and foster confidence from within.”
By merging functionality and self-care, ōra represents SOLÁ’s dedication to evolving with its customers’ needs. The brand continues to innovate with purpose, creating solutions that encourage individuals to embrace their beauty on their own terms.
ōra by SOLÁ Firming Body Lotion will be available starting November 22, 2024, at SOLÁ’s pop-up store, their website sola.com.ph, and via Shopee, Lazada, and TikTok Shop. It is priced at ₱585.
For the latest news and updates, follow SOLÁ’s social media accounts on Facebook, Instagram, YouTube, and TikTok.
