Sony Philippines recently concluded its inaugural Creator Fest, held in the historic setting of Intramuros, Manila. This immersive event was designed to empower content creators by providing access to cutting-edge technology and expertise. The day was packed with interactive experiences, camera demonstrations, and workshops, attracting creators from various niches who were eager to explore how Sony’s products could enhance their storytelling.
Sony Philippines President Shuhei Suhigara welcomed the crowd with a message about the company’s dedication to creators and the digital community. He spoke about Sony’s core belief in “Kando,” a Japanese term referring to the emotional power of art and technology, reinforcing the company’s goal of supporting content creators on a deeper level.
A Camera for Every Creator
Sony’s cameras are known worldwide for their high-quality specs, making them the tools of choice for creators who prioritize precision and creativity. The Creator Fest was an opportunity for participants—whether beginners or seasoned professionals—to explore Sony’s diverse lineup of cameras.
Here’s a glimpse at the featured cameras:
- ZV-1 II: A great option for beginners just starting their content creation journey.
- A6700 and FX30: More advanced models aimed at creators looking to expand their skills and push the boundaries of storytelling.
The event allowed creators to test out these cameras and discover which ones best suited their needs, ensuring they had the right tools for producing high-quality content.
Experiential Zones to Ignite Creativity
A major highlight of the Creator Fest was the experiential zones, designed to inspire and ignite creativity. These five zones gave participants hands-on opportunities to work with Sony cameras while learning from industry experts. The zones highlighted different aspects of content creation, emphasizing Sony’s philosophy of “Kando.”
1. Gastro Experience with Erwan Heussaff and Abi Marquez
Food styling and photography took center stage with Erwan Heussaff and Abi Marquez leading a session at Barbara’s Heritage Restaurant. Using Sony’s ZV-E10 II camera, they demonstrated techniques to capture the essence of the traditional Filipino dessert, Brazo de Mercedes. Participants learned how to enhance texture, color, and cultural context through creative plating and lighting techniques.
2. Lifestyle Fashion Shoot with Janina Manipol and Marco Gallo
This session allowed participants to explore editorial fashion photography, blending colonial and modern styles. With professional lighting provided by Aputure PH, creators captured the beauty of outdoor scenes, focusing on natural light, angles, and textures. The session taught them how to highlight fashion details while using background blur and other techniques to enhance their shots.
3. Beauty and Lifestyle with Jaz Reyes
Jaz Reyes guided participants through a beauty photography session, working with Ellana Cosmetics. Creators learned to use sunlight and shadows to capture beauty products in natural settings. This session emphasized blending products seamlessly into lifestyle photography, making the visuals both appealing and authentic.
4. Travel Content Creation with Anjohn Sorza
Anjohn Sorza, known for his travel photography, collaborated with Herschel to teach participants how to create visually striking travel content. Using the ZV-E10 II, A6700, and A7CII cameras, creators explored ways to incorporate architectural elements, natural light, and human subjects to bring historical locations like Intramuros to life in their photos.
5. Lifestyle Bar and Action Photography with Jessica Lee
Jessica Lee led a dynamic session on action photography during a live cocktail flaring performance by Hikaru. Participants used creative lighting and techniques to freeze motion and capture the drama of bartending tricks, learning how to emphasize movement, energy, and shine in their shots.
A Celebration of Creativity and Innovation
In addition to the workshops, the Creator Fest also offered creators the chance to explore Sony’s latest products. Product experts were on hand to demonstrate new features and technologies, including the much-anticipated ZV-E10 II camera. Creators had the unique opportunity to get hands-on experience with Sony’s full range of equipment, learning how each product could be used to improve their content.
The event was not just a learning experience but also a rewarding one. Participants enjoyed exclusive giveaways from Sony and its partner brands, making the Creator Fest both educational and fun.
Sony’s Commitment to Storytelling
With its first-ever Creator Fest, Sony Philippines reinforced its dedication to fostering a community of creators who are passionate about storytelling. The event provided a unique platform for creators to learn, experiment, and connect with others in a dynamic and inspiring environment. Through its cutting-edge technology and expert insights, Sony continues to support creators in pushing the limits of their creativity.
This inaugural event in Manila highlighted the company’s focus on empowering content creators across all levels, reaffirming its commitment to innovation and storytelling excellence.
