Fried chicken holds a special place in the Philippines. It is more than just a comfort food. For many, it is a simple way to brighten the day or reward small wins. 7-Eleven understands this connection and continues to serve its customers through Crunch Time, the everyday power-up for every kapitbahay.
Crunch Time Expands with Crunchito
Crunch Time has long been known for its tasty and crunchy offerings such as fried chicken, chicken fillet, siomai, and Crunchy Pan. The brand has now introduced a new character to bring even more excitement. The Crunch Time FRYmily welcomes Crunchito, a fun addition who comes dressed in a fried chicken suit. He is positioned as a hype man and Crunchy Motivator, designed to make ordinary moments FRY-nalo.
Crunchito builds on the Crunch Time experience by boosting the energy around its menu. Every bite of Crunch Time is already a reward because of its flavor and value. With Crunchito’s positive energy and motivational presence, the brand aims to make each meal feel like a personal victory.
Special Promotion for Crunch Time Favorites
To mark Crunchito’s arrival, 7-Eleven is offering customers a special deal. From August 20 to September 2, 2025, every order of 2-Piece Crunch Time Fried Chicken at 175 pesos or Double Chicken Fillet at 112 pesos comes with a free XL rice upgrade. This promo gives kapitbahays more reasons to enjoy their favorite meals. Whether it is a fast lunch, a late-night treat, or a midday break, Crunch Time and Crunchito deliver satisfying options that fit any moment.
Nationwide Reach and Customer Favorites
Crunch Time is available in over 2,400 7-Eleven stores nationwide. Customers continue to choose it for its wide selection of meals and snacks, quick serving time, and generous portions. Many also appreciate its homestyle flavor that makes it a reliable go-to meal.
With Crunchito joining the FRYmily, 7-Eleven strengthens its bond with customers by adding more fun and energy to the Crunch Time brand. The partnership between affordable meals and a motivational character gives kapitbahays something to look forward to in their everyday routines.
For updates and more information on Crunch Time and Crunchito, customers can connect through 7-Eleven Philippines on Facebook, @711ph on Instagram, and @711philippines on X and TikTok.
