A simple Facebook comment turned into a full-blown public display of fan love when Acer Philippines took an online request and transformed it into an unforgettable marketing moment.
From Comment to Campaign Highlight
It all began with a single comment on the official Facebook page of Acer Philippines. Under the #AcerCampus2025 campaign cover photo featuring the global P-pop phenomenon SB19, a fan left a humorous yet earnest request: “Ninang, wala bang ilalaki ito!? Malabo po ang Mahalima.” The comment, referring to the image quality of SB19’s promotional photo, quickly caught attention.
Rather than offering a generic response, Acer Philippines leaned into the moment. Their witty reply, “Sige ipapa-billboard natin,” set the tone for what would become one of the campaign’s most memorable highlights.
Billboard and Train Wrap: A’TIN Dreams Come True
True to its word, Acer Philippines made it happen. Just one week later, the brand delivered on its playful promise with a giant billboard along the busy stretch of EDSA. Featuring the members of SB19 in high resolution, the massive #AcerCampus2025 display was a clear nod to both fan engagement and marketing creativity. The billboard came captioned with “Ok na ‘to,” echoing the lighthearted tone of the original exchange.
But Acer didn’t stop there. Amplifying the experience for fans even further, the brand unveiled an SB19-themed train wrap on LRT Line 2. For commuters and A’TIN (SB19’s official fandom name), the train became an eye-catching celebration of music, technology, and brand loyalty — all in one.
“Acer goes above and beyond for its brand ambassadors, who embody the spirit of the brand and this campaign,” said Princess Laosantos, Senior Marketing Manager at Acer Philippines. “When your ambassadors have such passionate fans, you have to match their energy.”
Celebrating #AcerCampus2025 with Big Savings
These attention-grabbing efforts are all part of Acer’s ongoing back-to-school campaign, #AcerCampus2025, which runs until July 13, 2025. Designed to empower students and professionals alike, the campaign offers exciting perks for anyone looking to upgrade their gear before the new school year begins.
Highlights of the promo include:
- Up to Php 20,000 off on participating Acer laptops
- eGift vouchers worth up to Php 10,000 with every qualified purchase
These exclusive offers are available nationwide through authorized Acer retailers, making it a great time to invest in reliable tech, whether for school, work, or entertainment.
Fans and Brands, Together at the Center
The #AcerCampus2025 campaign exemplifies how Acer continues to tap into real fan communities to drive brand engagement in meaningful ways. By actively listening and responding to its audience, Acer not only boosts the visibility of its products but also strengthens its relationship with fans.
In this case, the spotlight wasn’t just on SB19 as brand ambassadors — it was also on the A’TIN community, whose voice helped create something iconic.
To learn more about the campaign and stay updated on promotions and announcements, follow Acer Philippines on social media. You can find them on Facebook, Instagram, and X (formerly Twitter). For complete campaign details and product listings, visit their official website at www.acer.com.
With bold ideas and fan-powered energy, Acer Philippines proves that when it comes to marketing, sometimes the best ideas start in the comments section.
