AirAsia Philippines strengthened its presence in Central Visayas with the successful staging of the third leg of its LFG! Let’s Fly & Go Fiesta Series during the vibrant Sandugo Festival in Bohol. The celebration brought together thousands of Gen Z travelers through an energetic showcase of local culture and music.
Massive Crowd Attendance and Online Engagement
The event attracted more than 50,000 concertgoers and generated 300,000 online views. The majority of attendees were young travelers who gathered at Bantawan in the Old Tagbilaran Airport. Guests who presented their AirAsia boarding passes received exclusive fast-lane access to the concert grounds, allowing them to enjoy the festivities with ease.
The concert featured headline performances from rising OPM artists. Cup of Joe, known for their hit “Multo,” delivered an engaging set, while Earl Agustin serenaded the crowd with “Tibok.” These performances took place on August 8, adding to the festival’s lively atmosphere.
AirAsia’s Commitment to Cultural Promotion
“AirAsia is deeply committed to enriching stakeholders’ experiences while promoting cultural diversity. Through music and festivities, communities unite and celebrate meaningful causes such as preserving history for future generations. We’re proud to partner with the LGU of Bohol in championing initiatives that drive travel growth in this beautiful destination,” AirAsia Philippines President and CEO Suresh Bangah shares.
This statement reflects the airline’s dedication to combining travel initiatives with local cultural experiences. By actively participating in community events, AirAsia continues to build strong ties with the regions it serves.
Participation in Sandugo Festival Events
In addition to hosting the LFG! Let’s Fly & Go Fiesta Series, AirAsia Philippines joined other major Sandugo Festival activities. The airline was involved in the Miss Bohol pageant and the Sandugo Street Parade, further demonstrating its support for Bohol’s rich traditions and cultural celebrations. These activities allowed the brand to engage with locals and visitors while highlighting its role in promoting tourism.
Strengthening Air Connectivity to Bohol
AirAsia Philippines operates 28 weekly flights between Manila and Tagbilaran. This consistent flight schedule reinforces the airline’s strong market presence in the province. Through competitive fares and dependable connectivity, AirAsia continues to position itself as the preferred carrier for travelers heading to Bohol.
With its active involvement in both cultural and entertainment events, AirAsia aims to drive more visitors to the region, benefiting both tourism and local communities. The combination of engaging festival activities and accessible travel options ensures that Bohol remains a sought-after destination for domestic and international travelers alike.
Bridging Travel and Cultural Experiences
By aligning with the Sandugo Festival, AirAsia Philippines has demonstrated how airlines can go beyond transport services to play an active role in cultural preservation and promotion. The integration of music, local festivities, and accessible travel opportunities enhances the travel experience for guests and strengthens community connections.
As part of its broader strategy, AirAsia’s participation in festivals across the country allows it to engage directly with travelers, particularly the younger market. Through these initiatives, the airline not only promotes destinations but also contributes to the preservation of cultural heritage.
From headline concerts to cultural parades, AirAsia’s presence at the Sandugo Festival reflects its approach to connecting travel with authentic local experiences. The airline’s commitment to both tourism growth and cultural celebration underscores its role in shaping meaningful travel opportunities for passengers.
