More than a celebration of Alex Eala’s achievements, the upcoming Alex Eala Live: Game. Set. Celebrate aims to turn the excitement surrounding the Filipino tennis star’s success into meaningful opportunities for the next generation of Filipino tennis players.
Set for December 8, 2026, at the Philippine Arena in Bulacan, the exhibition will feature Eala and Indonesian tennis standout Janice Tjen. Beyond the headline match, the event will serve as a platform to promote grassroots tennis development and greater access to the sport.
Event organiser Tatler, in partnership with the Philippine Tennis Association (PHILTA), aims to extend the event’s impact beyond the court by providing complimentary tickets to local community groups and aspiring young players.
The organisers will also donate 100 percent of profit from OFFICIAL EVENT MERCHANDISE to PHILTA’s Tennis Grassroots Program, which supports local tennis community impact programmes and helps bring the sport closer to underserved communities.
Alex Eala’s Success Inspires the Next Generation of Filipino Tennis Players
PHILTA Secretary General John Rey Tiangco emphasised the importance of building on Eala’s success to develop more Filipino tennis talent.
“Alex has already placed the Philippines on the world tennis map. But her success did not happen overnight. Behind her achievements are years of hard work, sacrifice, and the unwavering support of her family, who believed in her from the very beginning. We hope her journey inspires more institutions to step forward, not only to support Alex as she reaches greater heights, but also to invest in the development of Philippine tennis and the next generation of Filipino athletes,” Tiangco said.
Michel Lamunière, Chairman and CEO of Tatler Group, also highlighted the broader purpose of Alex Eala Live. The exhibition provides an opportunity to celebrate Eala’s achievements while encouraging more young Filipinos to discover tennis and pursue their ambitions.
“Alex Eala’s journey is an inspiration to Filipinos everywhere, and Alex Eala Live is an opportunity not only to celebrate what she has achieved, but also to think about what comes next. We want the excitement around this event to extend beyond the court and create opportunities for more young Filipinos to discover tennis, participate in the sport and believe that they too can pursue their ambitions. We thank our sponsors and partners for helping us bring this vision to life and support the future of Philippine tennis.” said Michel Lamunière, Chairman and CEO of Tatler Group.
Tiangco added that the goal extends beyond celebrating one successful athlete. The initiative aims to create more opportunities for young Filipinos to follow Eala’s footsteps and develop into future champions.
“Now, our responsibility is to create more opportunities for young Filipinos to follow in her footsteps. We don’t just want to celebrate one champion. We want to help develop the next generation of champions,” Tiangco added.
Corporate Partners Support Philippine Tennis Development
Supporting this shared vision are BingoPlus, Jollibee, Marriott Bonvoy, BPI, Globe, and Rebisco. Their participation highlights the role of private institutions in supporting Philippine sports and Filipino athletes.
BPI and Globe, in particular, have supported Eala’s career long before her international breakthrough, demonstrating the value of sustained support for athletes even before success is guaranteed.
For many promising Filipino athletes, access to proper training, facilities, coaching, and competitive opportunities remains a challenge. Partnerships between sporting organisations and the private sector can help bridge these gaps and give more young talents a chance to succeed.
Tiangco expressed his appreciation for the organisations supporting the exhibition and encouraged more companies to invest in developing Filipino athletes.
“We are grateful to the organisations supporting this event, and we hope more companies will invest in Filipino athletes, especially those still developing their potential. Somewhere in our communities is the next Alex Eala. We just need to give them the opportunity, ” Tiangco said.
Through Alex Eala Live: Game. Set. Celebrate, Tatler, PHILTA, and their partners hope to demonstrate that the impact of a sporting event can extend beyond the competition itself. By combining the celebration of Eala’s achievements with support for grassroots tennis programmes, the initiative aims to create opportunities for more young Filipinos to discover and participate in the sport.
Because Alex Eala’s greatest legacy may not only be the titles she wins, but the doors she opens for the next generation of Filipino athletes.
Alex Eala Live: Game. Set. Celebrate Event Details
Event: Alex Eala Live: Game. Set. Celebrate
Date: Tuesday, December 8, 2026
Venue: Philippine Arena, Ciudad de Victoria, Bulacan
Headline Match: Alex Eala vs. Janice Tjen
Tickets: From PHP600. Platinum, VVIP and Gold sold out. Diamond, Silver, Bronze and accessible seating still available.
Tickets are available through TicketWorld.
