The ASUS ExpertBook Ultra arrives in the Philippines as a sub-1kg AI business flagship that delivers an unprecedented 50W of uncompromised power, setting a new flagship standard for business laptops.
In an age of accelerating digital transformation and the relentless rise of AI-driven workflows, the definition of a business laptop continues to evolve. Modern professionals, prosumers, and enterprise leaders no longer view laptops as mere operating expenses or basic work tools. Instead, they expect them to serve as mission-critical productivity hubs, powerful data-processing engines, and seamless gateways to AI integration. Above all, they demand a device that complements their dynamic, modern, and highly mobile lifestyles without compromising performance.
Today, at a grand launch held at the Grand Ballroom of Okada Manila and attended by more than 1,200 industry leaders, enterprise partners, and technology decision-makers, ASUS officially unveiled the ASUS ExpertBook Ultra. ASUS Co-CEO Mr. Samson Hu made his inaugural visit to the Philippines to personally lead the launch alongside ASUS Vice President & APAC Commercial General Manager Mr. Rex Lee. The launch was also spearheaded locally by ASUS Business Philippines Business Development Manager Francis Avila.
During the event, Mr. Hu shared ASUS’ bold vision of making the ASUS Expert Series the number one commercial PC brand in the Philippines by 2028. He also revealed that the company’s local commercial business has grown by 85%, now accounting for 27% of ASUS’ total business in the country.
Boldly positioned as “The Flagship of the Industry. Period,” this Copilot+ PC challenges conventional expectations by combining the latest Intel® Core™ Ultra X9 Series 3 processor, a powerful GPU, and an advanced NPU into a single heterogeneous AI computing platform. Encased in a featherlight 0.99 kg aerospace-grade chassis, the ASUS ExpertBook Ultra delivers premium mobility without compromising performance.
Driven by a revolutionary 50W sustained thermal design and benchmark-shattering PCIe Gen 5×4 storage, the ASUS ExpertBook Ultra is engineered to exceed the standards of today’s flagship business laptops. Meticulously designed for modern executives and professionals, it serves as both a powerful data execution hub and a premium device for AI-powered productivity.
ASUS ExpertBook Ultra Core Highlights:
A Featherlight Heavyweight
Crafted from aerospace-grade AZ31B magnesium-aluminum alloy through precision CNC machining, the ASUS ExpertBook Ultra weighs just 0.99 kg and features an ultra-thin 10.9 mm profile. ASUS also highlights it as the world’s smallest footprint 14.0-inch laptop.
The chassis features a 9H-hardness ASUS Nano Ceramic Technology surface treatment that delivers scratch and wear resistance five times higher than the industry standard. Despite its slim and lightweight design, ASUS has incorporated a 70Wh battery capable of delivering up to 26 hours of battery life, allowing professionals to stay productive throughout the day.
Unrivaled 50W Sustained CPU Performance
Powered by ASUS ExpertCool Pro Thermal Technology and up to the Intel® Core™ Ultra X9 Series 3 Processor, the ASUS ExpertBook Ultra sustains an impressive 50W CPU Thermal Design Power (TDP) without throttling.
Its integrated Intel Arc B390 graphics delivers higher graphics performance than the NVIDIA RTX4050 at 30W TGP while maintaining near-silent operation in Whisper Mode at under 20dB.
Combined with 9600 MT/s memory bandwidth and a PCIe Gen5x4 SSD, the laptop delivers class-leading performance, with read speeds up to five times faster and write speeds up to 1.6 times faster than a Gen 4 x4 SSD.
The Pinnacle of Audio-Visual Experience
The ASUS ExpertBook Ultra pioneers the global market with a 14-inch 3K (2880 × 1800) anti-glare touchscreen Tandem OLED display that significantly extends panel lifespan while reducing power consumption by 40%.
The display delivers up to 1,400 nits of peak HDR brightness and supports a 30Hz to 120Hz Variable Refresh Rate, providing smooth visuals across various workloads.
Complementing the display is Gorilla Glass Matte with ultra-low reflection technology and a 6-speaker Dolby Atmos spatial audio system, delivering an immersive viewing and listening experience.
Haptic Touchpad and Complete I/O Ports
ASUS is committed to delivering an exceptional input experience for professionals. The ASUS ExpertBook Ultra features a 1.5 mm key-travel spill-resistant keyboard for comfortable typing, along with a precisely tuned haptic touchpad that is intuitive and accurate enough to reduce the need for an external mouse.
The laptop also offers comprehensive connectivity, including one USB Type-C and one USB Type-A port on each side, as well as an HDMI 2.1 port and a combo audio jack, making it ready for a wide range of business and productivity needs.
Enterprise-Grade AI & Bulletproof Security
The ASUS ExpertBook Ultra integrates the subscription-free MyExpert AI suite, featuring AI ExpertMeet and a local Knowledge Hub to support AI-powered workflows.
Hardware-level security is reinforced through compliance with the NIST SP 800-193 standard, together with a self-healing BIOS, a physical webcam shield, and dual biometric authentication through fingerprint recognition and infrared facial recognition.
These enterprise-grade security features help protect sensitive business data while enabling professionals to work with confidence in today’s AI-driven business environment.
Industry Leaders Endorse a New Standard of Excellence
The launch event served as a powerful declaration of industry leadership, with top executives taking the stage to position the ASUS ExpertBook Ultra as a new benchmark in the commercial PC market.
“The ExpertBook Ultra is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work,” said Mr. Samson Hu, Co-CEO of ASUS, during his keynote. “We engineered this device with zero compromises. We understand that tomorrow’s business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry.”
Mr. Hu emphasized that the ASUS ExpertBook Ultra was designed to meet the demands of the modern workplace by combining AI-powered performance, premium craftsmanship, and enterprise-grade capabilities in a single device.
Wendy Gurra at Intel highlighted the synergy between the ASUS ExpertBook Ultra and Intel’s latest AI technologies.
“The ExpertBook Ultra perfectly unleashes the 50 TOPS of computing power from our latest NPU. This unprecedented processing capability ensures that professional users have the raw performance required to drive the most demanding AI-driven business applications with unmatched efficiency.”
The presentations from ASUS and Intel underscored the ASUS ExpertBook Ultra’s position as an AI business laptop built to support professionals and organizations navigating increasingly AI-driven workflows.
No Scripts. Top Executives Tried ASUS ExpertBook Ultra for Three Weeks and Gave One Verdict.
Before the official launch, ASUS Business Philippines gave three of the country’s most respected executives uninterrupted access to the ASUS ExpertBook Ultra for three weeks with no scripts, no briefings, and no expectations. Rather than product demonstrations, the initiative allowed each executive to evaluate the laptop through real-world use.
Lito Villanueva, EVP & Chief Innovation & Inclusion Officer of RCBC and Founding Chairman of Fintech Alliance PH and Asia FinTech Alliance, has spent his career driving innovation and digital transformation. After three weeks with the ASUS ExpertBook Ultra, he shared his assessment:
“The best technology should make people feel more capable, not more overwhelmed. The ExpertBook Ultra brings powerful features, from AI performance to enterprise-grade security, into a device that still feels simple and practical to use.”
His experience highlighted the balance between advanced AI capabilities and everyday usability, demonstrating how the ASUS ExpertBook Ultra supports professionals without adding unnecessary complexity.
Two other executives shared similar impressions after using the laptop in their daily work.
Jacqueline Guiterrez, Co-Founder & CEO of Happy Skin Cosmetics and BLK Cosmetics, emphasized the laptop’s reliability.
“I like things that do their job, works when you say it should work.”
Dindo Marzan, SVP and Head of SME Business Group of Converge ICT Solutions, focused on its performance in fast-paced business environments.
“It can really go with the speed that we have in processing.”
Although they came from different industries, all three executives highlighted the ASUS ExpertBook Ultra’s ability to support productivity, AI-powered workflows, and demanding business applications through real-world experience.
No Scripts. Top Executives Tried ASUS ExpertBook Ultra for Three Weeks and Gave One Verdict.
A highlight of the program was a panel discussion that brought together Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan, with each representing a distinct facet of the modern Filipino professional. They engaged in a candid conversation about their firsthand experiences with the ASUS ExpertBook Ultra, the challenges shaping today’s professional landscape, and the accelerating role of AI in Philippine business.
The discussion explored how technology continues to reshape the workplace and how AI-powered devices can help professionals adapt to evolving business demands. Drawing from their own experiences, the panelists shared insights into productivity, innovation, and the growing importance of AI in supporting day-to-day work.
It was also during the panel discussion that ASUS Business Philippines made another announcement that captured the attention of the audience.
The evening was hosted by prominent Filipino voice-over artist, content creator, and podcaster Inka Magnaye, whose presence set the tone for a program that reflected the premium positioning of the ASUS ExpertBook Ultra.
The launch also drew some of the Philippines’ most recognized names in business, media, and content creation, including financial educator and entrepreneur Chinkee Tan, and digital content creator and entrepreneur Reymond Delos Reyes, popularly known as Boss RDR.
Iconic Voices. One Undisputed Choice. ASUS Business Philippines Just Made the Most Unexpected Power Move in Philippine Tech.
In a move that bridges the country’s two major broadcast networks, ASUS Business Philippines introduced both GMA Network’s Gabbi Garcia and ABS-CBN’s Rico Hizon as the dual faces of the ASUS ExpertBook Ultra campaign.
Gabbi Garcia is no stranger to ASUS. One of GMA Network’s most in-demand talents, Kapuso IT girl, Pinoy Big Brother: Celebrity Collab Edition host, and entrepreneur, she returns to represent the brand in what ASUS describes as its biggest launch in the Philippines.
Rico Hizon brings 38 years of experience covering some of the world’s most significant business stories. As an anchor for CNBC Asia, BBC News, and CNN Philippines, and now as host of ABS-CBN’s Beyond the Exchange, he has interviewed presidents, CEOs, and global leaders while serving as a trusted business consultant for some of the country’s largest enterprises.
Together, Gabbi Garcia and Rico Hizon represent professionals across different industries and career stages. Their partnership reflects ASUS Business Philippines’ vision of showcasing a business laptop designed for professionals who value performance, mobility, and reliability.
According to ASUS Business Philippines, choosing representatives from both major broadcast networks sends a message that the ASUS ExpertBook Ultra is built for professionals from every industry who refuse to slow down. The campaign reinforces the company’s commitment to supporting productivity and innovation through AI-powered business computing.
ASUS ExpertBook Ultra. The Flagship of the Industry. Period.
The ASUS ExpertBook Ultra is not simply a business laptop. It is a meticulously engineered, future-proof asset that combines a featherlight design, uncompromised performance, AI capabilities, and enterprise-grade security in a single device.
By combining a 0.99 kg magnesium chassis, a 50W CPU Thermal Design Power (TDP), graphics performance better than the NVIDIA RTX 4050, a PCIe Gen 5×4 SSD with read speeds of up to 14,090 MB/s, 9600 MT/s RAM, a 14.0-inch 3K 120Hz anti-glare touchscreen Tandem OLED display with 1,400 nits of peak brightness, a 70Wh battery that delivers up to 26 hours of battery life, and hardware security compliant with the NIST SP 800-193 standard, ASUS has brought together premium mobility, AI performance, and enterprise-level protection in a single business laptop.
For IT experts who prioritize security, C-level executives seeking a premium design, and professionals who require powerful hardware for demanding workloads, the ASUS ExpertBook Ultra is designed to deliver the performance, reliability, and mobility needed in today’s business environment.
The ASUS ExpertBook Ultra is presented as the flagship of the ASUS Expert Series, reflecting the company’s commitment to building business devices that combine innovation, productivity, and security.
Trusted by IT Experts. Built for Worry-Free Business.
ASUS ExpertBook Ultra Now Available in the Philippines
The ASUS ExpertBook Ultra is now available in the Philippines starting at Php 129,995 through select ASUS authorized stores and technology retailers nationwide.
Early Bird Bundle worth Php 13,000+ Until July 31, 2026
ASUS Business Philippines is offering an exclusive Early Bird Bundle Promo for customers who purchase the ASUS ExpertBook Ultra during the promotional period.
Customers who purchase any ASUS ExpertBook Ultra unit from select technology stores nationwide or through the ASUS Expert Store on Lazada and Shopee until July 31, 2026 will receive:
- One (1) ASUS 100W GaN Charger (included upon purchase)
- ₱10,000 worth of SSI Gift Vouchers for online redemption, which can be used to purchase select luxury and premium items under the SSI Group
DTI Fair Trade Permit No. FTEB-261070 Series of 2026.
ASUS ExpertBook Ultra (B9406CAA) – Specifications
| Model Name & Positioning | ASUS ExpertBook Ultra (B9406CAA)An ultra-portable mobile workstation that shatters the boundaries between sub-1kg portability and desktop-grade performance, acting as a zero-compromise ROI instrument for enterprise leaders. |
| Operating System | Windows 11 Pro / Home / Pro Education (64-bit) |
| Processor & AI Compute (CPU & NPU) | Up to Intel® Core™ Ultra X9-388H (Options: X7-358H, U7-356H, U5-325)• NPU: Dedicated 50 TOPS Neural Processing Unit• Total Platform: Up to 180 TOPS.• TDP: 50W Sustained Thermal Design Power via ASUS ExpertCool Pro Technology.The 50 TOPS NPU enables entirely local, zero-latency execution of heavy LLM inference, real-time translation, and generative AI tasks without relying on the cloud—ensuring strict data privacy and slashing cloud computing costs. The unthrottled 50W TDP allows workstation-level multitasking in a 10.9mm thin chassis. |
| Graphics (GPU) | Up to Integrated Intel® Arc™ B390 (12 Xe Cores)Heterogeneous architecture allows this integrated GPU to outperform a dedicated NVIDIA RTX 4050 (at 30W TGP) by ~35% in 3DMark Time Spy. Professionals can effortlessly handle 4K video editing, complex 3D data visualization, and parallel AI graphics acceleration directly on device. |
| Memory (RAM) | Up to 64 GB LPDDR5x @ 9600 MT/sPushing beyond the standard 8533/8448 MT/s found in rivals, the blistering 9600 MT/s bandwidth eliminates data bottlenecks. This ensures the NPU and GPU are constantly fed with data, delivering instantaneous responsiveness when running multiple virtual machines or massive datasets. |
| Storage (SSD) | Up to 2 TB M.2 PCIe® Gen 5.0 x4 NVMe (OPAL 2.0 SED options)Quite literally twice as fast as the Gen 4 SSDs used by primary competitors. This 14,000+ MB/s velocity means gigabytes of local AI models, 8K raw footage, and heavy software environments load in milliseconds. Hardware-level OPAL encryption keeps corporate IP cryptographically locked if the drive is ever stolen. |
| Display Technology (Tandem OLED) | 14″ 16:10, 3K (2880 x 1800) 120Hz Anti-glare Touchscreen Tandem OLED• Metrics: 30-120Hz VRR, 1400 nits HDR Peak, 600 nits SDR, 960Hz native PWM, 100% DCI-P3, Delta-E < 1, VESA DisplayHDR True Black 1000.The dual-layer Tandem structure delivers triple the brightness while consuming 40% less power, drastically reducing burn-in risk. The 1400-nit peak ensures perfect color accuracy and visibility even for outdoor client presentations. |
| Display Technology (Polymer OLED) | 14″ 16:10, 3K (2880 x 1800) Touchscreen POLED• Metrics:120Hz refresh rate, 1000 nits HDR, 450 nits SDR, 720Hz native PWM.Offers the absolute lightest device configuration (0.99 kg) with ultra-fluid 120Hz motion clarity for high-speed scrolling and dynamic content. |
| Glass & Anti-Glare Tech | Corning® Gorilla® Glass Victus + Corning® Gorilla® Matte• Metrics: 19 GU (Gloss Units), 80% glare reduction, 50% sparkle reduction.Microscopic nano-etching achieves an absurdly low 19 GU reflection rate (compared to ~80 GU on standard anti-glare screens). This creates a paper-like viewing experience that drastically cuts eye strain and squinting during marathon work sessions, while Victus glass provides superior drop and scratch resistance with up to 100 kg weight durability. |
| Thermal System | ASUS ExpertCool Pro Technology• Architecture: Dual fluid-dynamic bearing fans, 97 Liquid-Crystal Polymer (0.15mm) blades, 0.1mm ultra-thin aluminum heatsink fins, crosswind positive air-pressure (+12% central pressure).• Acoustics: <20dB (Whisper mode, 15W CPU TDP), <28dB (Standard mode, 25W CPU TDP), <42dB (Performance mode, 45W CPU TDP).Prevents thermal throttling even when the lid is closed and docked. You get 25W of uncompromised power in near-absolute silence (<28dB), ensuring a highly professional, disruption-free environment in boardrooms or libraries. |
| Keyboard | Full-size, Backlit, Water Spill-Resistant with special UV Coating• Metrics: 1.5 mm key travel, 19.05mm key pitch, 0.2mm key dish.Retains a deep, desktop-like 1.5mm travel (beating the 1.1mm industry average) for fatigue-free typing. The special UV coating provides a “zero gloss,” ultra-soft silky touch that strongly resists smudges, fingerprints, and chemical cleaners. Dedicated Mic/Mute LEDs prevent conferencing embarrassments. |
| Touchpad | 110 cm² Edge-to-Edge Glass Haptic Touchpad• Hardware: AAC haptic motor, 6 independent force sensors.Eliminates mechanical “diving board” hinges. The 6 force sensors guarantee silent, uniform, and perfectly symmetrical tactile feedback anywhere you press on the glass. Integrated slide gestures for volume and brightness eliminate hunting for function keys. |
| I/O Ports | Left: 1x Thunderbolt™ 4 (40Gbps, 4K, PD3.0), 1x USB-A 3.2 Gen2 (10Gbps), 1x HDMI 2.1 TMDS (4K@60Hz), 1x 3.5mm combo jack.Right: 1x Thunderbolt™ 4 (40Gbps, 4K, PD3.0), 1x USB-A 3.2 Gen2 (10Gbps).True dongle-free mobility. With high-speed Type-C and Type-A ports distributed on both sides, professionals can charge and connect peripherals fluidly regardless of desk layout. |
| Wireless & Antennas | Triple-band 2×2 Wi-Fi 7 (802.11be) + Bluetooth® 6.0 with LDS• Metrics: Laser Direct Structuring (LDS) 3D antenna integration yields a 43% efficiency improvement in 5GHz & 6GHz bands.By printing the antenna directly onto the plastic exhaust carriers, it bypasses metal chassis interference. This massive antenna array ensures unparalleled signal integrity, zero packet loss, and high throughput in hyper-congested environments like airport lounges or tech conferences. |
| Audio & Microphones | 6-Speaker Spatial Audio with Dolby Atmos• Hardware: 2x 3411 Dual-diaphragm 5cc woofers, 2x 1610 tweeters, 2x Cirrus CS35L56 Smart Amps, 1x Cirrus CS42L43 DAC.• Metrics: 95dB peak loudness.Obliterates the audio of standard Ultrabook (hitting 95dB vs competitors’ ~85dB). The stacked woofer/tweeter structure provides deep bass and rich vocals. Paired with “VoicePrint” AI Noise-Canceling mics, you can execute flawless, headset-free hybrid meetings in noisy coffee shops. |
| Battery & Charging | 70 Wh, 4-cell Li-Polymer (2S2P Architecture)• Metrics: Up to 26 hours battery life. 50% charge in 30 mins. Supports 5V-20V full range charge.The 2S2P (2-series, 2-parallel / 7.8V) architecture reduces switching losses in the MOSFET for vastly superior DC-DC conversion efficiency. Combined with 5V-20V full range charging support, you can top up using a standard smartphone power bank or airplane seat port, keeping you operational anywhere on earth. |
| Enterprise Security | ASUS ExpertGuardian & NIST SP 800-193 Compliance• Hardware: ASUS Security Processor, Dual Self-healing BIOS ROM, Discrete TPM 2.0 (FIPS 140-2), Microsoft Pluton, Match-on-Chip Fingerprint, Windows Hello IR, Physical Webcam Shield, Chassis Intrusion Alert.Meets Microsoft Secured-Core PC standards out of the box. NIST SP 800-193 compliance ensures the firmware actively Protects, Detects, and Recovers from persistent, stealthy malware (like LoJax), providing an impenetrable hardware foundation for sensitive corporate data. |
| Chassis & Durability | CNC AZ31B Magnesium-Aluminum with ASUS Nano Ceramic Technology• Metrics: 9H Hardness. MIL-STD-810H (24 procedures). 157 ASUS Tests (50K hinge cycles, 100K simulated hand-pressure, 250K keycap rub).The aerospace-grade AZ31B alloy is 34% lighter than standard aluminum. The Plasma Electrolytic Oxidation (PEO) process binds a 9H ceramic layer to the metal, making it 5x more scratch-resistant than industry standards. It drastically lowers TCO by surviving drops, spills, and extreme corporate abuse. |
| Dimensions & Weight | 31.09 x 21.28 x 1.09 cm• POLED version: 0.99 kg • Tandem OLED version: 1.09 kgThe ultimate definition of “Featherlight.” This footprint is physically smaller and thinner than all direct 14-inch market rivals, drastically reducing travel fatigue while carrying workstation-tier computing power. |
ASUS ExpertBook Ultra is Now Available in the Philippines
The ASUS ExpertBook Ultra is now available starting at Php 129,995 at select ASUS authorized stores and tech stores nationwide.
Where to Buy ASUS ExpertBook Ultra: https://ph.asus.click/ExpertBookUltra-WheretoBuy
ASUS Expert Store – Lazada: https://ph.asus.click/ASUSExpertBookStoreLazada
ASUS Expert Store – Shopee: https://ph.asus.click/ASUSExpertBookStoreShopee
Industry-Leading After-Sales Support
Every ASUS ExpertBook purchase is backed by ASUS’ comprehensive after-sales support program, designed to protect business investments and minimize downtime.
The program includes:
- Battery warranty extension to help keep the device protected and performing at its best, with upgradeable warranty coverage of up to 5 years
- More than 100 ASUS Service Centers nationwide, providing support across Luzon, Visayas, and Mindanao
- Dedicated commercial support for enterprise and SME accounts, including on-site repairs, priority servicing, 24/7 customer support, and expert technical assistance for business-critical devices
- ASUS Business Support Program
Because the right business laptop is more than just a purchase. It is a long-term investment in productivity, security, and business growth.
Trusted by IT Experts. Built for Worry-Free Business.
Visit https://www.asus.com/ph/business or contact the nearest ASUS Business authorized reseller.
