BPI/MS Insurance Corporation (BPI MS), the non-life insurance arm of the Bank of the Philippine Islands (BPI), has launched RunXecure, a personal accident insurance product designed specifically for runners. The new insurance solution was officially unveiled during the BPI Best Life Run 2026 on June 7, 2026, where thousands of participants gathered to celebrate fitness, wellness, and active living.
As a major sponsor of the event, BPI MS introduced RunXecure to the running community through interactive booth activities and exclusive event giveaways, allowing participants to be among the first to learn about the insurance product created for runners.
“Launching RunXecure during the 175th anniversary celebration of our parent bank, BPI, is both an honor and a privilege for BPI MS. BPI has always placed customer obsession at the center of how it serves Filipinos, and this milestone year’s theme, Do More Philippines, reminds us to continue finding meaningful ways to help our customers move forward. As more Filipinos embrace running to become healthier, manage stress, pursue personal goals, and connect with their communities, RunXecure is our way of responding to a real and growing need. Through this product, we hope to give runners greater confidence and peace of mind, knowing they are better prepared for uncertainties as they continue to do more, go farther, and pursue their best life,” said Noriyuki Kobayashi, President and CEO of BPI MS.
RunXecure Provides Protection Designed for Runners
Behind every race bib is a personal goal, whether it is completing a first run, achieving a new personal best, or maintaining a healthier lifestyle. However, even with preparation and training, unexpected incidents such as injuries, heatstroke, or damaged gear can disrupt a runner’s journey.
To help runners stay focused on their goals, BPI MS developed RunXecure to provide protection tailored specifically to the running experience. The personal accident insurance product is designed to support runners by helping them prepare for uncertainties that may arise while participating in running activities and events.
RunXecure is available in three variants:
Race Shield (Php 100) – Provides coverage for a single running event, ideal for beginners and occasional runners seeking protection for a single race event.
Race Ready (Php 399) – Provides basic annual protection and is designed for active runners who regularly participate in races and running events throughout the year.
Race Elite (Php 999) – Provides annual protection at higher-tier benefits suited for dedicated lifestyle runners and sports enthusiasts whose activities may benefit from increased coverages for accidents and medical reimbursements.
The product covers local registration-required running events, providing accessible and affordable protection whether runners are preparing for their first 5 kilometer run, chasing a new personal best, or gearing up for their next marathon.
Building a Stronger Running Community
Beyond providing protection, BPI MS is committed to fostering a stronger running community. As part of this effort, the company launched the RunXecure Club on Strava, a space where runners can connect with fellow enthusiasts, share milestones, track their progress, and encourage one another throughout their fitness journeys.
During the launch event, runners visited the RunXecure booth, where they were treated to breakfast porridge, coffee, a spin-a-prize wheel, personal record photos, and opportunities to learn more about the product and join the RunXecure Strava Club.
The community-focused initiative reflects BPI MS’s broader effort to engage runners beyond insurance coverage by creating opportunities for connection, motivation, and shared experiences among members of the running community.
Experts Highlight the Importance of Runner Protection
Adding to the excitement during the launch, Carla Marie Navarro (@runwithcarlaaa) and Coach Gabriel Del Rosario (@gabbrosario) took the stage to emphasize the importance of runner protection.
Carla, a running enthusiast and running community host, highlighted how safety plays a key role in sustaining a long-term running lifestyle. Meanwhile, Coach Gab, a hybrid athlete and sports scientist, shared insights from both training and racing perspectives, underscoring the need for preparedness against unexpected incidents.
Their participation reinforced the importance of helping runners stay protected while pursuing their fitness goals and maintaining active lifestyles.
“RunXecure is very much aligned with our purpose of protecting dreams amidst uncertainties. For many Filipinos, running has become more than a sport. It is a way to take care of their health, manage stress, pursue personal goals, and reconnect with communities beyond their screens. Through RunXecure, we want to celebrate that effort and support runners with protection that helps them stay prepared for uncertainties and ready to bounce back when setbacks happen. This is part of our commitment at BPI MS to listen closely to our customers and create insurance solutions that are relevant, accessible, and responsive to the way Filipinos live today,” said Malaya Del Rosario, Marketing Director of BPI MS Insurance.
Digital Access and Upcoming Community Initiatives
RunXecure is available through a fully digital purchase journey and reflects BPI MS’s commitment to providing uncomplicated and relevant insurance solutions that help Filipinos pursue their passions with confidence.
Runners can also look forward to more community-driven initiatives, including challenges curated by Coach Gabb within the RunXecure Strava Club, as well as upcoming nationwide events with Carla and the Run with Carla community.
To learn more about RunXecure or purchase coverage, visit runxecure.bpims.com. Runners may also join the RunXecure and Run with Carla (Tacbutchings) Strava Clubs.
