Canon Marketing Philippines, Inc. brought together members of the media, brand ambassadors, and the professional creator community to celebrate shared milestones and welcome a new chapter of creative opportunities during its annual Thanksgiving Celebration held on January 27, 2026. The event also served as the official launch of Canon PhotoMarathon 2026, one of the most anticipated photography competitions in the country.
The gathering highlighted Canon Philippines’ continued commitment to supporting visual storytellers and creative professionals, while reinforcing its role as a long-standing partner of the local photography and content creation community. By combining recognition, inspiration, and the announcement of a major creative event, the Thanksgiving Celebration set the tone for an exciting year ahead for creators.
A Legacy of Creativity Through Canon PhotoMarathon
Originally launched in Singapore in 2003, the Canon PhotoMarathon has grown into a well-established regional photography competition spanning multiple countries, including Malaysia, Indonesia, Vietnam, and the Philippines. Over the years, it has earned a reputation for challenging photographers to think creatively under pressure while working within assigned themes and time limits.
Now in its 19th year in the Philippines, Canon PhotoMarathon continues to build on this legacy. The competition remains a platform where photographers of varying skill levels can test their abilities, push creative boundaries, and showcase their visual storytelling skills in a fast-paced and dynamic environment.
By maintaining its core format while adapting to evolving creative trends, the Canon PhotoMarathon remains relevant to today’s photographers and hybrid creators who work across both still and moving images.
Spotlight on Video Storytelling for 2026
One of the key highlights of Canon PhotoMarathon 2026 is the continued focus on its video category. This category encourages participants to tell compelling stories through motion, sound, and narrative, reflecting the growing importance of video in today’s content-driven landscape.
By including a dedicated video category, Canon recognizes the expanding role of video creators and hybrid storytellers within the creative community. This addition allows participants to explore new formats and express their ideas beyond still photography, while remaining true to the competition’s emphasis on creativity under time constraints.
Event Details and Who Can Join
Canon PhotoMarathon 2026 is scheduled to take place on April 18, 2026, at the BGC Amphitheater in Taguig City. The competition is open to a wide range of participants, including professional photographers, hybrid creators, camera club members, students, and photography enthusiasts.
Various categories are also open to non-Canon users, making the event accessible to a broader creative audience. This inclusive approach allows more creators to participate, learn, and engage with the photography community regardless of their camera brand.
How to Join Canon PhotoMarathon 2026
Interested participants can register for the competition by following these steps:
- Download the Canon PH Delightful app from the Google Play Store or Apple App Store.
- Create an account.
- Go to the Events tab and select the Canon PhotoMarathon banner.
- Tap Register and wait for the confirmation prompt.
The registration process is designed to be straightforward, allowing participants to secure their slots efficiently through the official Canon Philippines app.
Contest Categories and Prizes
Canon PhotoMarathon 2026 offers several competition categories, each with corresponding prizes:
Main Category (Photo)
Open to: Canon users only
Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM
Open Category (Photo)
Open to: All camera brands
Prize: Canon EOS R8 w 24-50MM
Video Category
Open to: All camera brands
Canon Prize Winner: Canon EOS R50 V
Non-Canon Prize Winner: Canon Powershot V1
These categories provide opportunities for both Canon users and non-Canon users to compete and be recognized for their creative work.
Activities Leading Up to PhotoMarathon 2026
In preparation for the main event, Canon invites creators to visit the Canon booth at PhotoWorld Asia 2026, happening from January 29 to February 1. Attendees can enjoy exclusive deals and freebies worth up to ₱20,000 on select Canon camera products.
In addition, from February to March 2026, Canon will host a series of photowalks, school tours, and regional tours leading up to Canon PhotoMarathon 2026. These activities are designed to engage photographers at every skill level, offering opportunities to learn, connect, and practice their craft. Admission to these activities is free and open to all digital camera users.
Staying Updated on Canon PhotoMarathon 2026
For more details on upcoming PhotoMarathon activities and official announcements, interested participants can follow Canon Philippines on Facebook at https://www.facebook.com/canonphils/.
Through Canon PhotoMarathon 2026, Canon Philippines continues to champion creativity, community, and visual storytelling, reinforcing its dedication to empowering creators across photography and video.
