Converge is reinforcing its commitment to Filipino entrepreneurs through the launch of BizFriend Rewards, a loyalty and engagement program designed specifically for micro, small, and medium enterprises (MSMEs). The initiative aims to support businesses not only through reliable connectivity but also through meaningful rewards, exclusive experiences, and opportunities for growth.
The launch of BizFriend Rewards marks a strategic move by Converge SME Solutions to deepen its relationship with MSME customers and position itself as a long-term partner in their success. By combining customer appreciation, business development opportunities, and community engagement, the program seeks to provide greater value to entrepreneurs as they grow their businesses.
“MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions,” said Dindo Marzan, Senior Vice President and Head of SME Group at Converge. “We want our customers to feel that they are not just subscribers, but partners we grow with.”
The program was developed to recognize the dedication, ambition, and resilience that MSMEs bring to the Philippine business landscape while creating stronger connections between Converge and its customers.
“BizFriend Rewards was designed to make our MSME customers feel genuinely valued—not just for their subscriptions, but for the ambition and resilience they bring to their businesses every day,” according to Thirdee Deacosta, Loyalty and Retention Manager at Converge. “Through this program, we hope to create stronger relationships built on trust, appreciation, and shared growth.”
Three Pillars That Define BizFriend Rewards
At the core of BizFriend Rewards are three pillars designed to address different dimensions of the MSME journey: Choice, Chill, and Circle.
Each pillar serves a unique purpose, ranging from providing flexible rewards and memorable experiences to creating opportunities for learning, networking, and business growth. Together, these initiatives form a holistic customer engagement program tailored to the needs of MSMEs.
BizFriend Choice Offers Flexible Rewards and Added Value
The first pillar, BizFriend Choice, focuses on flexibility and personalization by offering customers a curated selection of perks and freebies when they renew their contracts or upgrade their plans.
This approach allows business owners to choose benefits that best suit their needs, helping them maximize the value of their partnership with Converge SME Solutions. By providing options that directly support business operations, BizFriend Choice strengthens customer loyalty while enhancing the overall customer experience.
“Business owners today want solutions that adapt to their needs,” Marzan added. “By giving them choice, we empower them to get more from their partnership with us.”
Through BizFriend Choice, Converge seeks to ensure that rewards are relevant and meaningful, allowing MSMEs to enjoy benefits that align with their business goals.
BizFriend Chill Creates Memorable Experiences for Entrepreneurs
The second pillar, BizFriend Chill, focuses on building stronger relationships through shared experiences and customer engagement activities.
Rather than limiting interactions to traditional business transactions, BizFriend Chill creates opportunities for MSME customers to participate in exclusive events and experiences. These include private screenings, concerts, curated dining experiences, and seasonal gatherings designed to celebrate entrepreneurs and their achievements.
The initiative reflects Converge’s belief that meaningful relationships are strengthened through memorable moments and shared experiences.
“We believe relationships are built not just in boardrooms, but in shared moments,” Marzan noted. “These experiences are our way of celebrating our customers and their journey.”
By offering experiences that extend beyond connectivity services, BizFriend Chill helps foster deeper connections between Converge and its MSME community.
BizFriend Circle Helps MSMEs Learn, Connect, and Grow
The third pillar, BizFriend Circle, is focused on business development, visibility, and community-building. Designed as a platform for growth, it provides workshops, seminars, and opportunities that help entrepreneurs expand their knowledge, strengthen their networks, and increase their exposure.
The program also gives MSMEs opportunities to gain visibility through trade events and digital promotions. These initiatives are intended to help business owners broaden their reach and develop the capabilities needed to support long-term growth.
“Our role goes beyond providing internet connectivity—we are here to enable growth,” Marzan emphasized. “Through BizFriend Circle, we are opening doors for MSMEs to learn, connect, and thrive.”
Through BizFriend Circle, Converge aims to create an environment where entrepreneurs can access valuable resources and opportunities that contribute to their continued success.
Converge Redefines Customer Engagement for MSMEs
With the introduction of BizFriend Rewards, Converge is redefining customer engagement in the MSME connectivity space by combining exclusive rewards, lifestyle experiences, and business empowerment initiatives into a single program.
The initiative highlights the company’s commitment to supporting entrepreneurs beyond connectivity services. By addressing different aspects of the business journey through Choice, Chill, and Circle, BizFriend Rewards creates a more comprehensive and meaningful relationship between Converge and its MSME customers.
For her part, Angela Gutierrez, Vice President and Head of Converge SME Marketing, emphasized the company’s goal of building something that extends beyond a traditional service relationship.
“With BizFriend Rewards, we are creating a community where our customers feel supported every step of the way.”
As Converge continues to strengthen its support for micro, small, and medium enterprises, BizFriend Rewards serves as a reflection of its commitment to helping entrepreneurs access rewards, experiences, learning opportunities, and growth initiatives that contribute to long-term business success.
For more details about Converge SME Solutions, visit Converge’s SME website.
