At the first-ever TikTok Beauty Fest Philippines held at Bonifacio Global City, Dermorepubliq led creators, experts, and skincare enthusiasts in meaningful discussions that went beyond product trends and viral routines. The event marked a milestone for TikTok, as it evolved from a digital content platform into a physical hub for beauty education and community connection. It explored how science, self-expression, and social media shape modern beauty practices and consumer behavior.
Understanding Sensitive Skin: A Filipino Focus
One of the most engaging sessions centered on a distinctly Filipino concern—sensitive skin—and the science behind why it is so common in the country.
“For years, ‘hiyang’ has been the measure of whether a product works. But skin compatibility isn’t just luck, it’s also chemistry,” shared Maria Gabrielle Lim, Marketing Director of Dermorepubliq, during a fireside chat.
Lim explained that after years of working in the beauty industry, she observed how “hiyang” remains the most frequent feedback among Filipino consumers. The term is often linked to how “matapang” or harsh a product feels on the skin. “Sometimes we think we know enough about skincare because we do our own research online, but there is always more to uncover when you think about the scientific side,” she said.
Dr. Jaja Lao-Ang, a board-certified dermatologist, expanded on Lim’s point, noting that the “hiyang” concept is rooted in biology rather than just personal preference. “There are real physiological reasons behind why some Filipinos react more strongly to certain formulations,” she explained. “Our skin has higher melanin content, which comes with both advantages and challenges. It gives us a bit more protection against UV damage, but it also makes us more prone to hyperpigmentation, irritation, and inflammation. Because of these factors, even if we have more pigment, we still need consistent sun protection. Sunscreen is essential whether you are outdoors or spending most of your time indoors.”
Her insights highlight a shift from anecdotal skincare beliefs to evidence-based understanding. This mirrors a broader change in how Filipino consumers evaluate their skincare choices. A 2025 report by Galderma found that the Philippines leads Southeast Asia in the prevalence of sensitive skin. Dermatologists attribute this to the country’s tropical climate, pollution, and high melanin levels, which make Filipino skin more reactive to sunlight, humidity, and potent formulations.
The Rise of Mindful Minimalism
Dr. Lao-Ang also discussed what she described as the “pressure to over-skincare.” “The biggest misconception I see is that more products mean better skin. Our skin barrier is delicate. The smarter approach is using fewer, targeted products that your skin can actually tolerate,” she said.
This “less is more” mindset aligns with the global movement toward skin minimalism. The approach emphasizes simplified routines that support the skin barrier rather than overloading it with multiple active ingredients. For many consumers, this strategy has led to healthier, more balanced skin with fewer irritations.
From Feedback to Formulation
At the same session, Aika Vargas, Research and Development Lead at Dermorepubliq, explained how community insights directly shape the brand’s formulation process. “Formulating skincare is not just about mixing actives, it is about listening,” she said. “When users tell us a product feels too strong or sticky, that feedback goes straight to the lab. Each reformulation is shaped by both data and lived experience.”
This consumer-centric approach reflects a growing trend among local beauty brands. Many now combine social media feedback, dermatological research, and in-house R&D to create products that respond to Filipino skin conditions instead of merely adapting imported standards.
A Platform for Smarter Beauty Conversations
Dermorepubliq’s active role as the official sponsor of the TikTok Beauty Fest emphasized the importance of skin literacy in today’s beauty industry. As TikTok Shop Philippines’ top skincare brand, Dermorepubliq used the event to promote deeper understanding and more science-based discussions about skincare.
“Our mission has always been to help Filipinos understand what goes into their skincare and why it works for them,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Our sensitive skin-first philosophy is shaped by the needs of Filipino skin, and peace of mind matters just as much as visible results. We want to build a community that values education as much as efficacy.”
The discussion drew strong interest from attendees and experts alike. Many observed that the Filipino beauty community is evolving, moving away from short-lived trends and focusing more on proven, science-backed skincare practices.
Dermorepubliq’s presence at the TikTok Beauty Fest Philippines underscored a clear message: beauty education and scientific understanding should guide every skincare choice. By bringing together creators, dermatologists, and consumers, the brand continues to lead the conversation toward a more informed, mindful, and inclusive beauty culture in the Philippines.
