Dermorepubliq, one of the Philippines’ fastest-growing skincare brands, has launched a new campaign titled “Welcome to the Republiq.” The campaign reaffirms the brand’s commitment to developing science-backed skincare formulated specifically for sensitive Filipino skin.
A Fresh Look at Science-Driven Skincare
“Welcome to the Republiq” introduces a modern and research-focused identity for Dermorepubliq. It emphasizes clinical credibility, ingredient transparency, and evidence-based formulations. The campaign aims to create a community that values effective skincare guided by science instead of short-term trends or trial-and-error habits.
At the center of the campaign is a video highlighting Dermorepubliq’s mission to help Filipinos achieve healthier and more resilient skin. The video has already gained 48.3 million views on TikTok, showcasing how the brand addresses common skin challenges in the Philippines, including humidity-triggered irritation, oil imbalance, and environmental stress.
Making Science Accessible Through Storytelling
Adding to the success of the campaign is another viral video titled “Science-based Skincare? Do It With Dermo mo na ’yan!,” which has reached 6.2 million views in just four months. The video connects with viewers through relatable storytelling and simplified explanations, helping more people understand the importance of science-based skincare.
Dermorepubliq’s educational approach has made technical skincare concepts easier to grasp. By simplifying the science behind ingredients and formulations, the brand encourages Filipinos to make informed skincare decisions that deliver consistent and visible results.
Research-Backed Formulations for Filipino Skin
Every Dermorepubliq product is created through clinical research and features active ingredients at concentrations proven to be effective. Each formulation undergoes rigorous testing to ensure noticeable results while remaining gentle for sensitive skin, which is common among Filipinos.
This focus on safety, transparency, and performance reflects the brand’s three guiding principles:
- Science-backed formulations that rely on data and proven results.
- Solutions tailored for Filipino skin, designed for the country’s tropical climate and sensitivity concerns.
- A supportive community that shares real experiences and insights to inspire continued innovation.
Keith Sta. Barbara, Founder and President of Dermorepubliq, explained the brand’s vision. “Filipinos deserve skincare that goes beyond buzzwords. Every Dermorepubliq product is grounded in research, data, and real results. Great skin should be accessible and backed by science.”
He added, “We are redefining how sensitive skin is cared for in the Philippines by building a community that values transparency, education, and long-term results.”
Leading the Shift Toward Evidence-Based Skincare
The “Welcome to the Republiq” campaign builds on the brand’s earlier efforts to start a nationwide conversation about the shift from the traditional “hiyang” mindset toward more scientific and evidence-based skincare choices. This ongoing discussion continues to highlight Dermorepubliq’s leadership in shaping a more informed and empowered skincare community across the country.
By encouraging Filipinos to rely on credible research rather than trial and error, Dermorepubliq helps consumers understand the benefits of using science-driven products suited to local skin types and environmental conditions.
Reinforcing Leadership in the Skincare Industry
Through “Welcome to the Republiq,” Dermorepubliq reinforces its position as a leader in science-based, accessible skincare for Filipinos. The campaign showcases how research, transparency, and community engagement can redefine skincare standards in the Philippines.
With millions of views across social media and a growing community that values evidence over trends, Dermorepubliq continues to set the standard for effective and reliable skincare. The brand’s focus on clinical validation and ingredient integrity underscores its mission to make science-first skincare a lasting movement in the country.
