As a brand that supports education, Market! Market! takes on valuable collaborations, such as its recent partnership with the Aklatan Book Pantry. Through this partnership, Market! Market! helps raise more books for the cause by becoming an alternative drop-off venue for donations.
The Aklatan: Community Book Pantry was started by students of the late Mr. Leonilo Sanchez Tan in Bulacan, in honor of his contributions to their education. The project was inspired by the Maginhawa Community Pantry, but instead of food, the students chose to receive and share books. From a single location, the book pantry has now expanded to over 10 branches nationwide.
Inspired by the idea, Market! Market! opened its doors to book donations from customers, beginning last July 19, 2021. The mall will continue to receive old and new books for the Aklatan Book Pantry until September 30, 2021, and encourages mall-goers to support the cause. As a special treat, every 3 books donated entitles customers to 20% off on Macao Imperial Milktea.
Customers are also reminded to adhere to IATF protocols when visiting Market! Market! to drop off book donations, including wearing face masks and face shields.