The new FENTY x PUMA collection brings a bold reimagining of heritage football, infused with Rihanna’s unmistakable aesthetic. The collection blends sport and style through a vibrant palette of orange, green, and silver that commands attention on the field and in the streets. The famous FENTY x PUMA slide also makes a comeback, now redesigned with fresh detailing and modern flair.
A Campaign That Captures Lightness and Motion
Inspired by PUMA’s innovation era, the creative campaign behind the new drop celebrates moments of defying gravity. Each look embodies movement and freedom made possible by the products’ dynamic design. The campaign was shot by Yiskid and features Kai Isaiah Jamal and Colin Jones, with styling by Soki Mak. The visuals reflect a distinct energy centered on keeping it light, both in life and on your feet.
The FENTY x PUMA Football-Inspired Collection
This latest collaboration brings together function, design, and fashion through elevated sportswear pieces that merge athletic heritage with Rihanna’s modern vision. The lineup features apparel and footwear that reinterpret classic football silhouettes with luxury details and contemporary materials.
Key Apparel Pieces
- FENTY x PUMA T7 Piping Track Jacket (Php 8,000): This jacket features a relaxed silhouette crafted from shiny tricot fabric, with contrast piping and metallic detailing. FENTY x PUMA branding completes the look, offering a sleek yet sporty finish.
- FENTY x PUMA T7 Piping Track Pant (Php 6,500): A fresh take on the classic T7 track pant, this version showcases a bold, baggy fit with shiny tricot fabric and contrast piping. The FENTY x PUMA branding delivers a cohesive look when paired with the matching jacket.
- FENTY x PUMA T7 Slim Tee (Php 3,000): A fitted silhouette with just the right amount of stretch, featuring a ribbed collar and a rhinestone PUMA Cat Logo for added shine.
- FENTY x PUMA Goalie Jersey (Php 4,100): Rihanna’s version of the classic goalie jersey brings a relaxed fit with sleek silver FENTY x PUMA branding. The piece combines traditional sports aesthetics with elevated design details.
Statement Accessories
The collection extends beyond apparel to include a range of statement accessories that complete the bold football-inspired look. Each piece reflects the line’s blend of sport, luxury, and individuality.
- FENTY x PUMA Pocket Grip Bag (Php 4,000): The Pocket Bag returns in a refreshed design featuring a mirror silver finish, accented with blue and orange tones. The matching colored strap ties the full look together.
- FENTY x PUMA Scarf (Php 3,200): This silky square scarf is crafted with a double-sided sublimation print. It can be styled in multiple ways, adding flexibility and personality to any outfit.
Modern Footwear with Classic Roots
Rihanna’s influence shines through the footwear lineup, which draws from PUMA’s football legacy and merges it with cutting-edge design. The collection reinterprets heritage silhouettes for today’s style-forward generation.
- FENTY x PUMA Avanti LS-X (Php 8,200): Inspired by the iconic v1.11, this model brings together bold performance aesthetics and futuristic detailing. Hot melts and engineered shapes deliver a modern edge that nods to 3D design while maintaining comfort and wearability.
- PUMA x FENTY Avanti LS-X (Php 8,200): Another iteration of the Avanti LS-X that fuses high fashion and football heritage. The shoe showcases metallic finishes, football-inspired graphics, and sculpted shapes that embody Rihanna’s fearless aesthetic.
- FENTY x PUMA Slide Chic (Php 5,200): Drawing cues from the PUMA Striker sandal, this sleek slide combines a leather strap with a jelly midsole and stitched Formstrip graphic. The cleated sole gives it a sporty yet refined look.
- FENTY x PUMA Slide Chic Fur (Php 5,200): A plush update to the classic slide, this version features a faux fur strap, metallic details, and a cleated outsole for a unique blend of comfort and edge.
Availability and Launch
The new FENTY x PUMA collection launches on October 23 through PUMA.com, select PUMA stores, and official retailers. Each piece in the collection embodies Rihanna’s bold creative direction, merging luxury design with football-inspired silhouettes. The drop underscores the evolving partnership between FENTY and PUMA, continuing to redefine the boundaries of sport and fashion.
With its fusion of vivid color, modern textures, and athletic references, the FENTY x PUMA collection proves that performance and style can exist in perfect balance. Whether worn on the field or in the city, every piece is designed to make a statement.
