About 1 in 8 women will develop breast cancer in their lifetime. In 2019, Filipina women were even more vulnerable as it was estimated that the Philippines has the highest prevalence of the disease in Asia and the ninth highest in the world. The following year, breast cancer was still one of the top 2 most common among Filipino women with the majority diagnosed at advanced stages.
This is why every year during October, the world observes Breast Cancer Awareness Month with global beauty brand Avon as one of the top supporters of the cause to encourage more people to know more about this disease and be more proactive in regular self-checks that can help detect preliminary symptoms.
This year, Avon continues this worthy cause with a global campaign encouraging everyone to discover what’s #NormalForMe and by extension, inviting partner brands, including leading online quick commerce platform foodpanda, to raise awareness and raise funds on behalf of the Philippine Cancer Society. The campaign also encourages women to normalize regularly checking their breast for any changes that could potentially cause breast cancer.
“We are grateful to Avon for reaching out to us and trusting us to become one of their brand partners to promote this advocacy. We are more than happy to offer our support, even in the simplest way, to reach more audiences and raise awareness,” says Daniel Marogy, foodpanda Philippines Managing Director.
“For the last 30 years, we’ve committed to this cause to raise funds and awareness to help more women to join the initiative to battle breast cancer not just for themselves, but also for their loved ones,” shares Avon Head of Communications for Philippines & APAC, Marion Limlengco. “This is why we’ll always push for everyone to know the signs, know the risks, and know how to take action because early detection will help save lives.”
Pink it up with foodpanda
foodpanda is offering a special and exclusive discount for every checkout from their app starting October 15 to 31, 2022 using the code “AVONFP50”.
A portion of the amount of every order will be donated to Avon’s partner beneficiary, the Philippine Cancer Society, which is also offering consultation should you spot a lump or need more help in screening your breasts and pecs.
Apart from this, Avon’s #NormalForMe campaign has also prepared activities to raise funds on the campaign which include donation drives, free clinical breast examinations and dedicated fundraising products from Avon.
Download the foodpanda app now and support Avon’s #NormalForMe campaign. For more information about this campaign, please visit bit.ly/avonbreastcancerpromise. Follow Avon Philippines on Facebook and Instagram for more updates and shop your favorite Avon products at www.avonshop.ph or contact your local Avon Representative.
