Filipinos are known for their malasakit, consistently finding ways to care for their loved ones. Amid rising prices, many now turn to practical and meaningful ways to secure their family’s peace of mind.
Reflecting the values of malasakit and practicality, Palawan ProtekTODO, from Palawan Pawnshop-Palawan Express Pera Padala, offers insurance designed to be affordable and accessible for everyday Filipinos. Similar to everyday essentials sold in sachets, ProtekTODO provides financial protection in small, abot-kaya prices. Policies are easy to purchase, easy to understand, and easy to benefit from.
Chief Business Development Officer Lisa Castro-Sabado explained: “ProtekTODO represents more than just affordable insurance — it’s a step toward a future where every Filipino has access to protection that fits their lifestyle and budget. We’re making financial security not a privilege, but a norm for every family, in every community – truly patingi-tingi ang presyo pero todo ang benepisyo (affordable but full of benefits).”
ProtekTODO offers low-priced insurance policies covering health, dengue, hospital confinement, accidents, fire, travel, and even pets. The service allows more Filipinos to secure peace of mind without the burden of expensive premiums or complicated paperwork. Policies start at just P20 and are available at Palawan Pawnshop branches, through the PalawanPay app, and on Shopee and Lazada.
Turning Everyday Financial Protection Into a Gift of Care
Filipinos start preparing for Christmas early. Homes fill with parols, familiar carols play, and families get ready for annual gift exchanges, a cherished tradition that celebrates generosity, joy, and togetherness. Gift-giving is an act of pagmamalasakit, a heartfelt expression of love and thoughtfulness.
Christmas-themed and ready to hand out, ProtekTODO insurance policies provide simple yet powerful ways to protect loved ones against life’s uncertainties. It is a gift that delivers a message: “I want you safe, protected, and ready for whatever comes your way.” During the holiday season, as homes fill with light, laughter, and family warmth, Palawan ProtekTODO reminds everyone that thoughtful gifts can protect the people we love.
ProtekTODO insurance policies are affordable, practical, and personal. They can be given as standalone presents, tucked inside an envelope with a Christmas card or aguinaldo, or added to a gift basket, turning financial protection into a tangible and festive offering.
“This year, we want to help Filipinos show they care in a way that truly matters,” said Bernard Kaibigan, Chief Marketing Officer of the Palawan Group. “Gift-giving in the Philippines is a tradition, an expression of love, thoughtfulness, and connection with the people we cherish. With ProtekTODO, we’re helping families protect what’s most important while keeping the true spirit of Christmas alive. It’s about turning care into something personal, meaningful, and memorable; it’s a reminder that their safety and well-being truly matter.”
According to a Kantar Philippines Holiday Study (2021), 83% of Filipinos prioritize value-for-money gifts, with food, clothing, and household items topping the list. These choices reflect a preference for gifts that are both useful and heartfelt. Palawan ProtekTODO builds on this insight by introducing insurance as a new kind of practical gift, one that provides peace of mind. ProtekTODO policies make the intangible concept of financial protection feel as special and personal as any beautifully wrapped present under the tree.
This Christmas, give the gift of financial protection without breaking the bank. ProtekTODO Insurance is available at any Palawan Pawnshop or Palawan Express Pera Padala branch.
