As the digital economy continues to reshape the Filipino business landscape, GoGo Xpress is recognizing the very entrepreneurs driving this transformation. Through its newly launched BOSSes ng Bayan campaign, the logistics platform honored the most standout online sellers in an inspiring event that celebrated the grit, creativity, and passion fueling the growth of local e-commerce.
Held at Lola Café Mabini in San Juan, the BOSSes ng Bayan Brunch brought together top-performing GoGo Xpress sellers, media, and merchant ambassadors for a heartfelt gathering that went beyond business. It was a tribute to the individuals turning side hustles into sustainable ventures, homegrown brands into household names, and dreams into delivery-ready realities.
“This is more than an event, it’s our commitment to championing the real movers behind Filipino e-commerce,” said Raffy Vicente, President and Chief Operating Officer of QuadX Inc. “Each seller we celebrate today represents thousands more across the country who are building livelihoods online. BOSSes ng Bayan is our way of saying: We see you. We believe in you. And we’re here to help you grow.”
“We’re also introducing an exciting new service called GoNow, which promises 20-minute delivery for every transaction. The pilot launch is set for July,” Raffy added.
GoGo Xpress has been a strong enabler of digital entrepreneurship since 2019. To date, it has helped more than 329,000 merchants complete transactions. In 2025 alone, over 22,000 merchants have transacted through the platform, nearly 3,500 of whom are newcomers this year. These numbers represent not just rapid business growth but a cultural shift in the country: more Filipinos are turning to online entrepreneurship, empowered by reliable and accessible logistics services.
The BOSSes ng Bayan campaign reflects the belief that behind every package is a deeper story—one of sacrifice, reinvention, and everyday hustle. GoGo Xpress supports a wide range of sellers nationwide, from beauty and fashion to wellness and handmade products. Importantly, those spotlighted at the brunch were chosen not for their sales volume, but for their creativity, consistency, and community impact. It was a celebration of Filipinos turning online passion projects into thriving businesses.
During the event, GoGo Xpress also introduced several of its merchant ambassadors and digital entrepreneurs who truly embody the platform’s mission of making e-commerce more accessible, authentic, and empowering.
Among them was Jam Tan Velez of V&M Naturals, a wellness-focused skincare brand. “With GoGo Xpress, we can focus on self-love and service while they handle the shipping,” she shared.
Rachel Lynn Ang of The Sun People is redefining sun care in the Philippines. She explained how each package delivered is a contribution to a more sun-protected generation. “Every parcel we send is a step toward a more mindful, sun-protected generation,” she said.
Heritage retailer Southstar Drug continues to work toward broader health accessibility. “GoGo Xpress helps us deliver essential healthcare items to more communities quickly and efficiently,” said Vien Jaimee Leonoras, Head of Business Development at Southstar Drug.
Kim Lato of Kimstore, a pioneer in tech retail, emphasized the importance of their logistics partner: “From day one, GoGo Xpress has been key in helping us deliver on our promise of value and speed,” she said.
Beyond storytelling, the event also recognized exceptional sellers through the inaugural BOSSes ng Bayan Awards, which honored merchants for consistency, creativity, and trust-building, not just for sales or reach.
- Maria Angel Del Mundo received the GoGo Xpress – BOSS Walang Mintis Award for her flawless fulfillment record.
- Spades Clothing won the Shopify – BOSS Mintis of the Year Award for order accuracy and customer service excellence.
- Southstar Drug, Inc. was honored with the GoGo Xpress – BOSS Sipag Award for unwavering dedication to service.
- Kimstore earned the Shopify – BOSS Sipag Award for its enduring e-commerce leadership.
- Momnors took home the GoGo Xpress – BOSS Tiwala Award for establishing strong customer trust.
- ZEUS received the Shopify – BOSS Tiwala Award, recognized for consistently delivering reliable experiences.
- Richelle Quezon was named GoGo Xpress – BOSS of the Year for her exceptional growth and influence.
- Undrafted 1600 was hailed as Shopify – BOSS of the Year, celebrated for creating a bold and dynamic brand that resonates with its market.
As part of its broader mission, GoGo Xpress also unveiled the Sugod neGOsyo teaser, a surprise engagement initiative under the BOSSes ng Bayan umbrella. This upcoming program will involve personal visits to select merchants across the country to highlight their journeys and reward their dedication. It reinforces GoGo Xpress’s vision of being more than a logistics provider—it aims to be a true growth partner for Filipino entrepreneurs.
BOSSes ng Bayan stands as a powerful reminder that GoGo Xpress is not just in the business of delivery. It is in the business of empowering dreams, recognizing hustle, and championing Filipino ingenuity.
To learn more or to join the movement, follow @gogoxpress on social media.
