Haier Philippines reinforced its leadership in cooling innovation during its 2026 Dealer Conference and Product Launch, “Designed Beyond Expectation,” held at Shangri-La the Fort, Bonifacio Global City. The event gathered dealer partners nationwide to align on strategy and spotlight the company’s expanding Air Conditioning Solutions (ACS) and Commercial Air Conditioning (CAC) portfolio. The conference served as a key platform for strengthening partnerships while presenting Haier’s long-term direction in cooling technology innovation and market expansion.
The expanded 2026 ACS and CAC lineup served as the centerpiece of the conference, underscoring Haier’s continued investment in scalable and energy efficient cooling technologies for residential and commercial markets. The product lineup highlights Haier’s commitment to delivering reliable solutions that respond to evolving consumer and business demands. The venue also featured a product exhibit showcasing Haier’s latest TVs, refrigerators, washing machines, kitchen appliances, and water solutions. The exhibit demonstrated the company’s broader product ecosystem designed to support modern households and commercial spaces through integrated appliance solutions that prioritize performance, convenience, and energy efficiency.
Commercial Air Conditioning Takes Center Stage
Haier Philippines positions its Commercial Air Conditioning (CAC) portfolio as a key growth pillar for 2026, featuring floor standing systems for powerful, large space airflow, the MRV 5 DC Inverter for flexible multi zone cooling, and high capacity chillers for centralized applications. These commercial solutions reflect the company’s strategy to provide scalable cooling systems capable of supporting various infrastructure requirements across industries.
The MRV system highlights full DC inverter technology for energy savings and stable low vibration performance. The system also features Smart Link wireless connectivity for easier installation, helping improve operational efficiency for commercial projects. Dual electronic expansion valves provide precise cooling control, while the extended piping capability of up to 1000 meters supports high-rise scalability and installation flexibility. Together, these features allow businesses to benefit from efficient, reliable, and customizable cooling systems designed to meet modern commercial environmental requirements.
Smart Residential Cooling Innovation
Strengthening its residential ACS leadership, Haier introduced the UV Cool Smart Split Type Air Conditioner, designed to deliver intelligent performance and healthier indoor living. The product reflects Haier’s focus on combining cooling efficiency with advanced air quality support to enhance residential comfort.
Equipped with UV-C Sterilization and Self-Clean technology, the system supports cleaner air circulation and helps maintain improved indoor air conditions. Haier Smart Wi-Fi connectivity allows seamless remote control anytime and anywhere, offering convenience and accessibility that aligns with connected home solutions. Powered by Inverter Plus technology with AI ECO mode, the unit maximizes energy savings while maintaining stable cooling performance. Turbo Cool and Triple Airflow technology deliver faster and more balanced comfort suited for modern households seeking consistent temperature control and efficient airflow distribution.
Engineered for Philippine operating conditions, the UV Cool Smart series features anti-corrosion protection and a Hyper PCB system for added durability and reliability. Available from 1.0 HP to 2.5 HP, the units use eco friendly R32 refrigerant and carry 4 to 5 star DOE energy efficiency ratings, reinforcing Haier’s focus on environmentally responsible cooling technologies.
Dealer-First Strategy and 2026 Commitments
Haier Philippines reaffirmed its dealer-first philosophy, operating under a Servant Model management approach focused on fast response and strong nationwide partner support. The company emphasized the importance of strengthening dealer relationships as a core part of sustaining business growth and improving service delivery across the Philippine market.
For 2026, Haier committed to expanding its product portfolio and reinforcing its support network to deliver faster service and stronger dealer collaboration. The company continues to enhance operational coordination and provide partners with resources that help improve customer service capabilities, ensuring consistent support throughout its distribution network.
Accelerating Growth with a Shared Vision
Looking ahead, Haier Philippines set a clear ambition to lead the Philippine market, sustain rapid growth in the coming years, and strengthen its position through continued innovation and dealer collaboration. The company aims to maintain its momentum by developing advanced cooling technologies while fostering stronger industry partnerships that support long-term expansion.
Closing his message, CEO Mr. Sun Liangjun described 2026 as a year of acceleration aligned with the event theme: “Together We Grow. Together We Lead.”
