Home Credit Philippines is reinforcing consumer protection, responsible credit use, and fraud prevention through an expanded leadership role in the Credit Card Association of the Philippines (CCAP), an organization that brings together financial institutions to promote safer credit practices for Filipinos.
The expanded role highlights Home Credit Philippines’ continued commitment to supporting responsible lending, ethical collections practices, financial wellness, and fraud awareness initiatives. Through its active participation in CCAP, Home Credit Philippines continues to contribute to industry efforts that promote safer and more responsible credit practices across the country.
Home Credit Philippines Takes on Key CCAP Leadership Position
CCAP recently appointed Cyrus Ching, Home Credit’s Late Collections Quality Assurance Manager, as the 2026 Collections Committee Chairman. In this role, Ching represented Home Credit together with Atty. Jude Romano, CCAP Corporate Secretary and Home Credit’s Head of External Affairs, during the association’s annual planning session in Taipei.
The annual planning session brought together industry leaders to help shape the association’s roadmap for the coming year. Through Ching’s appointment, Home Credit Philippines further strengthens its contribution to discussions and initiatives focused on consumer protection, responsible credit management, and industry best practices.
“Taking on this role allows Home Credit to share our best practices in operational discipline with the industry,” said Cyrus Ching. “Our focus is to ensure that collections processes remain empathetic and effective, ultimately helping Filipinos manage their financial obligations with dignity.”
The appointment reflects Home Credit Philippines’ commitment to maintaining high standards in collections management while ensuring that customer welfare remains at the center of its operations.
Continued Contributions to Responsible Credit Practices
Home Credit Philippines’ growing involvement in CCAP follows a year of significant contributions to the association.
In 2025, Andrew Raymond Fernandez, HCPH Head of Digital Payments, chaired the CCAP Merchant Relations Committee. This leadership role demonstrated the company’s continued participation in industry-wide efforts that support responsible credit practices and stronger collaboration among financial institutions.
The company’s consistent presence within CCAP is also reflected in the achievements of the Home Credit Collections Team. The team secured the CCAP Fellowship championship for two consecutive years, from 2024 to 2025.
The accomplishment serves as a testament to Home Credit Philippines’ focus on high-performance standards and ethical collections practices. It also highlights the company’s commitment to operational discipline and continuous improvement in managing credit-related processes.
By maintaining an active role within CCAP, Home Credit Philippines continues to support initiatives that help strengthen industry standards while promoting responsible credit use among consumers.
Supporting Fraud Awareness and Consumer Protection Efforts
Beyond leadership appointments, Home Credit Philippines is a vocal supporter of industry-wide safeguards designed to help protect consumers from fraud.
Among these efforts are the #FightBudol and Pilipinas Fraud Awareness campaigns, which aim to equip the public against fraud tactics. These initiatives have become increasingly important as social engineering tactics and digital fraud risks continue to evolve.
Home Credit Philippines recognizes the importance of consumer education in helping individuals identify and avoid potential fraud schemes. By supporting awareness campaigns and collaborative industry efforts, the company helps encourage informed decision-making and safer financial practices among Filipinos.
The company’s support for fraud awareness initiatives aligns with its broader commitment to consumer protection and financial wellness.
Building a Safer Financial Ecosystem
Home Credit Philippines believes that making credit accessible should go hand in hand with ensuring consumer safety.
“As a BSP-regulated institution, we believe that making credit accessible must go hand-in-hand with making it safe,” added Atty. Jude Romano. “Our partnership with CCAP ensures that we are not just providing financial products and services but also building a resilient ecosystem through financial wellness campaigns and robust fraud prevention.”
The statement underscores Home Credit Philippines’ commitment to balancing financial accessibility with consumer protection. Through its partnership with CCAP, the company continues to support initiatives that strengthen trust, promote financial wellness, and improve fraud prevention efforts across the financial sector.
By taking on leadership roles within the association and supporting industry-wide awareness campaigns, Home Credit Philippines continues to contribute to the development of a safer and more resilient financial ecosystem for Filipinos.
Commitment to Financial Wellness and Responsible Credit Use
As Home Credit Philippines expands its involvement within CCAP, the company continues to reinforce its commitment to consumer protection, responsible credit use, ethical collections practices, and fraud prevention.
Its leadership participation, support for fraud awareness campaigns, and focus on financial wellness reflect a long-term commitment to helping Filipinos manage their financial responsibilities while promoting safer credit practices throughout the industry.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
For the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph, or follow its official Facebook, Instagram, and TikTok accounts.
