InnovationOne, a full-service digital marketing agency and the dedicated digital arm of United Neon Media Group, has formed a strategic collaboration with VIU, one of Asia’s leading OTT streaming platforms. This partnership provides brands with new opportunities for highly targeted and culturally relevant advertising placements, as well as integrated omnichannel marketing campaigns.
Through this collaboration, InnovationOne can directly offer ad inventory and branded content integrations within VIU Philippines’ expanding library of premium Asian content. The platform features top Korean dramas, variety shows, VIU Originals, and regionally produced titles. VIU’s strong presence in the Philippines gives advertisers access to an engaged audience that is young, digital-first, and highly responsive to storytelling-driven campaigns.
“Filipinos are among the world’s biggest consumers of Korean and Asian entertainment, and VIU has become a staple platform for that audience,” said Raphael Layosa, Managing Director of InnovationOne. “This engagement gives brands an unmatched opportunity: to appear alongside content that audiences are emotionally invested in—just as they’re streaming, binge-watching, and talking about it online.”
Unlocking Innovative Advertising Opportunities
InnovationOne, the digital arm of United Neon Media Group (UNMG), officially partners with VIU Philippines to offer brands innovative ways to reach audiences. The collaboration was marked by a formal launch with key executives from both organizations, including VIU Philippines Channel Revenue and Partnerships Head Torto Canga, VIU Philippines Country Head Vicente Sy‑Quia, UNMG Deputy COO Benjamin O. Lim, InnovationOne Managing Director Raphael T. Layosa, UNMG IBIDA Officer Abbie Lim, and UNMG Chief Commercial Officer Michael San G. Mendoza.
Benjamin Lim, Deputy COO of United Neon Media Group, highlighted the significance of the partnership, stating: “This arrangement with VIU aligns with our mission to push the boundaries of modern advertising. Streaming has become the new primetime, and brands need to show up where culture is being shaped in real time. Through InnovationOne, we’re giving advertisers not just media space, but cultural access—powered by data, content, and a deep understanding of what audiences love.”
Reaching Audiences Where They Stream
The partnership comes at a time when Philippine viewers are shifting from traditional television to digital streaming. VIU’s dual model, which includes an ad-supported free tier and a premium subscription layer, allows brands to expand their reach and connect with a diverse audience. This approach ensures that advertising campaigns can engage viewers across multiple content formats and platforms, creating stronger brand resonance.
By integrating ads within content that audiences are actively consuming and emotionally invested in, brands gain a unique opportunity to capture attention in an authentic and contextually relevant way. The combination of InnovationOne’s marketing expertise and VIU’s growing content library positions advertisers to execute campaigns that are both impactful and measurable.
The collaboration reinforces InnovationOne’s commitment to modern advertising solutions that prioritize audience engagement, cultural relevance, and data-driven insights. With streaming platforms reshaping how viewers consume entertainment, brands partnering with InnovationOne and VIU Philippines gain access to premium inventory, integrated campaigns, and an audience that is receptive to digital storytelling.
This partnership underscores the potential for brands to innovate within the Philippine advertising landscape by leveraging high-quality Asian content, diverse audience segments, and a seamless integration of marketing strategies that resonate in the digital-first era.
