TCL Electronics, a leading consumer electronics brand and the world’s top two TV brand, has renewed its successful partnership with one of the Philippines’ most beloved celebrities, Kathryn Bernardo.
Kathryn Bernardo re-signs with TCL Philippines
“I just renewed my contract with TCL Electronics so I am very excited with the partnership that we’ll be doing this year,” Kathryn enthused during the contract signing session held at her studio.
The partnership was sealed at Baked Studios last February 6th. Present at the signing were Loyal Cheng, TCL PH Chief Executive Officer (CEO), Shae Xiaoling Yu, Marketing Head, and Joseph Cernitchez, Brand Manager.
This partnership holds a special place in Kathryn’s heart, as she fondly remembers having a TCL TV in her childhood, creating cherished bonding moments with her family.
“I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.” she reminisced.
Kathryn continued, “I didn’t expect that one day, move forward to 2023 when I first became their brand endorser that’s why I’m so grateful and it’s also a humbling experience for me coz I grew up with TCL and now, they’re offering other products pa like Air Conditioner, Washing Machine, and Refrigerators. It’s also more interesting because they have more offers on TVs with a lot of models/options and so much more. So nakakatuwa na nag grow din yung brand kasabay ko.”
Kathryn’s journey to becoming one of the most sought-after actresses in the Philippines aligns perfectly with TCL’s brand message of “Inspire Greatness.” She embodies empowerment and ambition, inspiring countless individuals. Similarly, TCL continuously strives to develop and introduce innovative products that elevate the Filipino lifestyle.
TCL executives expressed their admiration for the 27-year-old actress’s contribution to the brand’s success in establishing itself as an industry leader.
“We are very thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” stated Loyal Cheng, TCL Electronics Philippines CEO.
Kathryn will be leading upcoming campaigns for various TCL products, including TVs, washing machines, air conditioners, and refrigerators.
“We are planning for a lot of things for Kathryn for this partnership and we are very happy to have her onboard once again. She’s a perfect match for TCL. She has become an inspiration for a lot of people. Just like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why a lot of people also aspire to be successful like her,” said Shae Xiaoling Yu, TCL’s Marketing Head.
Kathryn’s Excitement and TCL’s Continued Innovation:
“I’m looking forward to a lot of exciting launches for TCL products. I’m also grateful that we have partnered once again. For someone who have grown up and loved TCL ever since as a kid, it’s such a happy feeling to be part of their biggest campaigns this year,” Kathryn testifies.
TCL Electronics is also set to launch its newest air conditioner model in a few weeks. Likewise, TCL has a growing list of innovative consumer electronic products—from TVs and smart appliances such as Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company strongly upholds its promise to continue to Inspire Greatness for more Filipinos.
