Kojie.san is ranked the #1 lightening soap by NielsenIQ

Kojie.san is the number one lightening soap brand in the Philippines, offering a variety of soaps for different skin types and needs.

By Iconic MNL
3 Min Read

Attention beauty enthusiasts! Your favourite lightning soap, Kojie.san, continues to reign as the top lightning soap in the Philippines, based on data from NielsenIQ, the world’s largest database of consumer-buying behaviour.

Millions of Filipinos still love and trust Kojie.san lightening soap has been named number one in terms of sales by NielsenIQ, solidifying its undisputed position as one of the best products in the beauty industry.

As the country’s top lightening soap, Kojie.san isn’t just about having lighter skin—it’s about allowing women to define what’s their own idea of beauty—no matter what other people think.

The iconic soap Kojie.san Classic Lightening Soap, formulated with high-grade kojic acid to effectively lighten skin to target dark spots and uneven skin tone when used regularly, easily won the hearts of millions of consumers. It follows the brand’s vision of empowerment and taking ownership of one’s beauty. It also has another variant, Kojie.san Skin Lightening HydroMoist Soap.

NielsenIQ’s top lightening kojic soap label also offers other effective and well-loved variants, catering to different needs and preferences.

The brand also has the Kojie.san Dreamwhite Soap—a variant created for its more mature market, who need a little extra care to revitalize their ageing skin when used regularly. It has the properties of Collagen and Elastin, combined with the lightening effect of kojic acid.

Finally, to cater to men who want to stand out and be on the top of their game, Kojie.san Men Lightening Face and Body Soap is specifically formulated to work best on a man’s tougher skin layer. It also helps lighten skin with regular use, especially in dark areas in the body.

A testament to Kojie.san’s success is the overwhelming support on its social media and people sharing their experiences with using the products.

One user shares, “My skin is really light and glowing now. I’ve used no other product but Kojie.san from 2012 until [today]; and I can say that it is really effective.”

Taking pride in Kojie.san’s spot as the country’s number one lightening soap, Kelcey Chua, Kojie.san’s brand manager, says, “To us, this victory shows that we have led Filipinos to take ownership of what is beautiful and make their versions of beauty a reality. This is what true success means to us.”

Its commitment to listening to customers and evolving and innovating with the market’s changing needs keeps the brand on top. Ultimately, Kojie.san prioritizes its consumers, making it the number one choice for lightening soap.

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