Kojie.san SunProtect officially took over the shores of Station 1, Boracay during the highly anticipated LaBoracay 2026 weekend, delivering a large-scale beachfront activation that marked the launch of its “Got You Covered” campaign. The event introduced the Philippines’ longest beach towel and transformed the island’s white sand coastline into an immersive sun protection experience.
The partnership between Kojie.san SunProtect and LaBoracay 2026 turned Boracay into a destination that combined summer celebration with skin protection education. Through interactive installations and activity zones, the activation encouraged beachgoers to enjoy the sun with confidence while reinforcing the importance of proper sun care.
200-Foot Beach Towel Becomes the Centerpiece of Boracay Activation
A major highlight of the event was the unveiling of a 200-foot Kojie.san SunProtect beach towel, which stretched across Boracay’s shoreline and became one of the most talked-about attractions of LaBoracay 2026. The installation transformed the beach into a striking visual display that captured attention throughout the weekend.
Beyond its scale, the installation visually represented the “Got You Covered” campaign. It symbolized full-coverage protection under the sun and other forms of light exposure, reinforcing the brand’s message of complete sun protection in a bold and memorable way.
Interactive Beach Zones Offer Immersive Guest Experience
The activation featured multiple interactive areas designed to engage visitors throughout the beachfront experience. The Kojie.san SunProtect Booth provided guests with product samples, giveaways, and live demonstrations of sunscreen application and reapplication.
The Got You Covered Photozones attracted beachgoers with their distinctive arc structures and interactive setups, encouraging guests to capture and share their summer moments. Meanwhile, the SunProtect Lounge offered a shaded relaxation area where guests could rest and recharge.
The Beach Play Zone added a more active element to the experience, featuring games and summer-themed activities that encouraged participation and enjoyment across all ages.
Sun Care Product Line Introduced at the Activation
The event also showcased Kojie.san SunProtect’s product range, including the Kojie.san SunProtect Daily Sun Gel, Sun Spray, and Kids Sun Milk. These products are powered by RadiCare technology, which acts as a protective barrier against harmful light radiation.
The Kojie.san SunProtect Daily Sun Gel offers SPF 50+ PA++++ protection in an ultra-light, non-comedogenic formula with Pentavitin, delivering up to 72 hours of hydration for daily use.
The Kojie.san SunProtect Sun Spray provides SPF 69+ PA++++ protection in a clear, non-sticky formula. It is water- and sweat-resistant, includes a cooling effect for outdoor use, and is enriched with Vitamin E for easy reapplication.
The Kojie.san SunProtect Kids Sun Milk delivers SPF 50+ PA++++ protection with advanced UV filters and a gentle, mineral-based, tear-free formula. It is clinically tested for children aged 10 months and up with sensitive skin.
All Kojie.san SunProtect products are formulated with UVA and UVB protection, UV radiation shielding, SPF-tested efficacy, and dermatologically tested standards. They are non-comedogenic, paraben-free, and reef-safe for safe and effective everyday sun care.
RadiCare Technology Powers Multi-Light Protection Message
Beyond the beachfront activities, Kojie.san SunProtect highlighted its multi-light protection approach powered by RadiCare technology. The brand emphasized comprehensive defense against different types of light exposure, reinforcing its commitment to modern sun care solutions designed for everyday lifestyles.
A Fully Covered Summer Experience in Boracay
With #KojiesanSunProtect and #GotYouCovered taking over Boracay’s beachfront, the brand delivered an immersive summer activation that combined large-scale visual impact, product education, and interactive experiences. The campaign reinforced Kojie.san SunProtect’s message of confidence and protection under the sun, making it one of the standout highlights of LaBoracay 2026.
For more information and updates, follow Kojie.san SunProtect on their official social media channels:
Facebook: facebook.com/kojiesansunprotect
Instagram: instagram.com/kojiesansunprotect
To learn more about Kojie.san and its products, visit BEVI
