Landers Superstore, the fastest-growing membership shopping store in the Philippines, has been awarded the title of Retailer of the Year at the Vertex Awards. The event, hosted by the Velocity Institute on May 27, 2024, at the DoubleTree in Amsterdam, Netherlands, is a respected global competition that celebrates excellence in private labels across the retail industry. Competing alongside major retailers from Asia, Australia, and New Zealand, Landers clinched this grand prize for its private labels: Up, Founders, and Bare. The award highlights Landers’ dedication to elevating retail standards and providing members with unmatched value.
Leading the Way in Innovation
Since its launch in 2016, Landers Superstore has established itself as an innovator in the premium shopping experience in the Philippines. Known for introducing fuel discounts as a membership benefit and the popular Piso Sale, Landers has set trends that others in the industry have followed. These unique offerings have transformed how Filipino families approach shopping, setting new benchmarks in customer service and retail experience.
Landers’ approach to innovation extends to its private labels, each crafted to deliver quality and novelty to its 1.9 million members. Product development for these brands involves comprehensive market research, stringent quality testing, and meticulous packaging design to ensure they meet high standards. This commitment to innovation drives each product line, contributing to Landers’ reputation for pushing the boundaries of retail.
Winning Brands
Landers’ Vertex Award win was powered by the success of its three standout private labels: Up, Founders, and Bare, each tailored to meet the different needs of its members.
- Up
Up, the private label for household essentials, includes a wide range of products like cleaning solutions, laundry items, and kitchen essentials. Under the tagline “UP for a brighter day,” Up aims to make cleaning and organizing easier, allowing members to create a happier, healthier home environment. - Founders
Founders is Landers’ food brand, known for its convenience, affordability, and diverse product lineup, including canned goods, spreads, cereals, and snacks. Inspired by the pioneering spirit, Founders is designed to provide members with new and exciting flavors that enrich their everyday meals. - Bare
Bare, Landers’ health and beauty line, focuses on natural ingredients, eco-friendly formulations, and inclusivity. With minimalist yet stylish packaging, Bare stands out in the personal care category, appealing to members who prioritize sustainability in their beauty routines.
Pursuit of Greatness
The Vertex Award win marks a significant achievement for Landers, but it’s clear that this is only the beginning. With plans to expand further, Landers remains committed to delivering new experiences and innovative offerings to its members. This award not only underscores Landers’ success in the Philippines but also highlights its potential for growth in the international market. Members can look forward to even more groundbreaking products and initiatives, as Landers continues its journey toward becoming a leader in global retail.
This milestone reflects Landers’ commitment to enhancing the shopping experience, making every visit to its stores memorable and rewarding.
