As it celebrates its 30th anniversary, Lanson Place, a Hong Kong-based hospitality brand known for refined elegance and residential-style sanctuaries, has officially joined the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. The partnership marks a major milestone in the brand’s expansion strategy and underscores its commitment to offering guests a richer, more connected travel experience.
A New Chapter in Global Hospitality
This strategic collaboration introduces Lanson Place DISCOVERY, a dedicated gateway to the GHA DISCOVERY loyalty program. Through this platform, guests gain access to more than 850 hotels and resorts worldwide, enabling them to both earn and redeem rewards while enjoying the distinctive personalized service that defines Lanson Place.
Michael Hobson, Chief Executive Officer of Lanson Place, shared his enthusiasm for the new partnership. “We are looking forward to recognizing the global DISCOVERY community throughout our portfolio, as well as being able to welcome our existing guests with the benefits of DISCOVERY membership.”
The partnership opens doors for Lanson Place guests to connect with a global network of independent hotels under GHA, offering seamless recognition and benefits wherever they travel.
Chris Hartley, CEO of Global Hotel Alliance, emphasized the alignment between the two brands. “Welcoming Lanson Place into the Global Hotel Alliance enriches our portfolio and offers DISCOVERY members new choices in popular destinations with a brand that represents contemporary Asian elegance. Their residential-style hotels align seamlessly with our mission to unite independent brands that deliver truly distinctive guest experiences worldwide.”
Exclusive Member Benefits Through Lanson Place DISCOVERY
Guests staying at Lanson Place properties in Hong Kong, Singapore, Kuala Lumpur, Manila, and Melbourne can now experience the full range of GHA DISCOVERY benefits through Lanson Place DISCOVERY. The program offers exclusive rewards designed to enhance every stay.
D$ Rewards
Guests can earn DISCOVERY Dollars (D$) on eligible stays with Lanson Place and across all GHA brands. These rewards can be redeemed for future stays, dining, and spa treatments. The D$ currency provides flexibility, allowing members to spend their rewards at any participating property within the alliance.
Local Offers and Experiences
Members can access curated experiences around the world, from complimentary dinners and spa offers to cultural tours, masterclasses, and exclusive events. Each offer reflects the local character of the destination, enhancing the travel experience beyond the hotel stay.
Tiered Benefits
The program’s tiered system rewards loyalty with elevated privileges. Guests can unlock benefits such as room upgrades, early check-in, late check-out, and enhanced earning potential as they advance through the membership tiers. The more they stay, the more rewarding their experience becomes across the entire GHA portfolio.
Special Launch Offer
To mark its 30th anniversary and official integration into the Global Hotel Alliance, Lanson Place is offering a special welcome reward. Guests who book and complete their first eligible stay at any Lanson Place property by 31 March 2026 will receive an extra D$30 as part of the celebration. This limited-time offer introduces travelers to the advantages of the Lanson Place DISCOVERY program while commemorating three decades of hospitality excellence.
A Milestone in Lanson Place’s Growth
The partnership with GHA reinforces Lanson Place’s long-standing vision of delivering a refined, residential-style experience to modern travelers. With properties strategically located in major Asian and Australian cities, Lanson Place combines the comfort of home with the sophistication of luxury hospitality.
Joining GHA provides the brand with global visibility and enables loyal guests to enjoy seamless recognition across diverse destinations. It also places Lanson Place among world-class independent hotel brands, further strengthening its position in the international hospitality landscape.
Through Lanson Place DISCOVERY, guests can now connect their travel experiences across continents, enjoying a balance of exclusivity, local immersion, and personalized service.
For more information or to register for free membership, visit lansonplace.com/loyalty.
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