LISA is the ultimate multi-hyphenate: rapper, singer, dancer, actress, and style icon. At 14, LALISA MANOBAL, won the YG Entertainment audition and left her home in Thailand to train as a K-pop artist. By 2026, LISA of Blackpink has solidified her evolution from K-pop sensation to Nike partner, and global superstar, living out her ultimate dream, having achieved her moonshot.
Her journey now continues with Nike Sportswear through a campaign that celebrates her evolution while putting the spotlight on the iconic Moon Shoe. The campaign connects LISA’s rise as a global superstar with the story of one of Nike’s most significant footwear breakthroughs.
LISA and Nike Sportswear’s Moon Shoe Campaign
The legendary Moon Shoe was Nike’s original moonshot. Born out of an idea in co-founder, Bill Boweman’s kitchen, the Moon Shoe experiment cemented Nike’s reputation as an innovator and gave rise to the company’s first major footwear breakthroughs.
It helped deliver the blueprint for Nike’s approach and long-term success: experiment boldly, keep refining, and never stop pushing forward, much like LISA.
The connection between LISA and the Nike Sportswear Moon Shoe campaign centers on this shared idea of continuing to evolve and pushing toward greater heights. LISA’s own journey reflects that progression, from leaving Thailand at 14 to train as a K-pop artist to becoming a member of Blackpink, a Nike partner, and a global superstar by 2026.
This fall, Nike Sportswear celebrates LISA’s meteoric journey in a campaign showcasing the global icon wearing the sleek and fashion-forward Moon Shoe silhouette. LISA reaches the greatest of heights, leaving her shoe print on the moon, planting the Nike Sportswear (NSW) flag, and standing atop a lunar podium.
The campaign’s visuals bring the Moon Shoe’s lunar identity into focus while placing LISA at the center of the story. Her appearance also reflects the evolution highlighted throughout the campaign, connecting her journey as a global icon with the history and innovation represented by the Moon Shoe.
“Mister Magic Moon” Connects the Past and Future
The striking visuals are set to “Mister Magic Moon,” a track released in 1964 by The Kim Sisters (with Joe Tanner’s Orchestra), the first globally successful K-Pop group, long before the term existed.
The song adds another connection between LISA’s K-pop journey and the history represented in the Nike Sportswear campaign. Released in 1964, “Mister Magic Moon” comes from a period long before the term K-pop existed, while LISA represents the global evolution of K-pop as a modern cultural force.
It’s a full circle moment as the campaign honors the past, while showcasing the future, much like the Moon Shoe itself.
The campaign brings together LISA’s journey, the history of the Moon Shoe, and the music of The Kim Sisters. Each element connects to the broader theme of evolution and continuing to push forward.
The Moon Shoe began as an idea in Bill Boweman’s kitchen before becoming part of Nike’s footwear history. LISA’s journey similarly began with her decision to leave Thailand after winning the YG Entertainment audition at 14 and train as a K-pop artist.
By 2026, LISA has reached a new point in that journey as a Blackpink member, Nike partner, and global superstar. The Nike Sportswear campaign places that evolution alongside the Moon Shoe’s own history, creating a visual connection between the past and future.
The lunar setting reinforces that connection. LISA leaves her shoe print on the moon, plants the Nike Sportswear flag, and stands atop a lunar podium. The imagery reflects the campaign’s focus on reaching the greatest of heights and achieving a moonshot.
Nike Sportswear Moon Shoe Availability
The Nike Sportswear Moon Shoe is available now in new seasonal colorways on Nike.com and at select Nike and partner retail locations globally.
The availability of the new seasonal colorways gives the Moon Shoe a current Nike Sportswear presentation while the campaign highlights the silhouette’s history and connection to innovation.
With LISA at the center, the campaign brings together her meteoric journey, the history of the Nike Moon Shoe, and the future-focused approach represented by Nike Sportswear. It honors the past while showcasing the future, much like the Moon Shoe itself.
