llaollao Philippines, the top frozen yogurt brand in the country, has introduced its newest product innovation, the llaollao Brioche. This warm, handheld creation combines the brand’s signature frozen yogurt with a buttery brioche bun. The launch coincides with llaollao reaching 100 stores nationwide, underscoring its rapid growth and strong customer following.
A New Way to Enjoy Frozen Yogurt
The llaollao Brioche offers a different take on frozen yogurt, pairing the creamy cold swirl with the warmth of a soft brioche bun. This contrast delivers a satisfying balance of temperature and texture.
“With the Brioche, we’re introducing something that’s familiar, but completely unexpected,” said Erika Dee-Gonzales, Chief Operating Officer of llaollao Philippines. “It’s warm and cozy, but still light and feel-good. It reflects our desire to create not just new products, but new moments of joy. This is llaollao’s first step into a more lifestyle-led space—where wellness, indulgence, and design meet.”
The Brioche is made with premium-quality yogurt and topped with the brand’s signature sauces, crunches, and fruits. It will be available in select Mega Manila stores starting August 20, 2025, for Php 179. Customers can try it for Php 99 during the second day of the Wellness Lounge event on August 14, 2025.
Celebrating 100 Stores Nationwide
The Brioche launch coincides with llaollao’s achievement of operating 100 stores across the Philippines. Since its debut in 2016, the brand has served over 30 million cups of frozen yogurt, becoming a favorite for those seeking a balance of health and indulgence.
“Reaching 100 stores is more than a business milestone—it’s proof that our customers trust us to be part of their everyday moments,” Dee-Gonzales said. “Every store, every line, every cup shared between friends—that’s what built this brand. And yes, the lines are still long. But they’re always worth it.”
During the milestone celebration, llaollao was recognized by Q Asia as the No. 1 Frozen Yogurt Brand in the Philippines. This award highlights its leadership in quality, innovation, and customer loyalty.
The Wellness Lounge Experience
To celebrate both the Brioche launch and the 100-store milestone, llaollao hosted the Wellness Lounge at SM Mall of Asia on August 13 and 14, 2025. The event offered guests a multi-sensory experience aligned with the brand’s new lifestyle direction.
Visitors entered a space designed for relaxation, featuring calming installations, gentle soundscapes, and dedicated areas for yoga, breathwork, and foot massages. The Brioche Bar served the new product alongside smoothies and frozen yogurt. A mini pickleball court and the brand’s green Spoon Slide added a playful element to the event.
“We created the Wellness Lounge not just to showcase the Brioche, but to reflect who we are becoming as a brand,” Dee-Gonzales explained. “llaollao is evolving into something bigger than frozen yogurt. It’s a space, a pause, a lifestyle. And we wanted to bring that to life through this activation.”
From Mall Event to Dessert Museum Installation
Starting August 21, 2025, the Wellness Lounge concept will have a dedicated space at The Dessert Museum. The llaollao room will feature elements from the original lounge, including the Spoon Slide, wellness-inspired areas, and Brioche-themed installations. Visitors will also receive complimentary llaollao vouchers for a limited time.
This permanent setup reflects the brand’s commitment to delivering experiences beyond frozen yogurt, making wellness more engaging and accessible.
A Brand Evolving Beyond Dessert
With the introduction of the Brioche and the creation of immersive spaces like the Wellness Lounge, llaollao is moving toward a lifestyle-oriented approach. The focus is on blending indulgence and wellness while maintaining the quality, customization, and satisfaction that built its reputation.
The Brioche represents this new phase. It is warm yet cool, soft yet indulgent. It is designed to satisfy modern cravings and create personal moments worth savoring. For llaollao, it is more than a dessert. It is a feeling, a reset, and a reflection of how the brand continues to evolve in the Philippines.
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