As part of its Better Days campaign to champion better health and wellness among Filipinos, Manulife Philippines has partnered with Pfizer Philippines to expand its health-focused initiatives. Manulife Philippines, the local arm of international financial services provider Manulife, has signed a formal agreement with the global pharmaceutical company Pfizer to develop and support disease awareness and patient education campaigns. This move underscores both companies’ shared commitment to improving health outcomes through accessible information and preventive care.
“At Manulife Philippines, we understand that health and wellness awareness and access are crucial for our customers to achieve Better Days. Our collaboration with Pfizer opens additional avenues to reach more Filipinos with the information and access they need, boosting their level of awareness on the importance of holistic health,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines.
The collaboration focuses on the joint development of public information campaigns aimed at addressing gaps in health literacy. These campaigns will cover key areas such as preventive healthcare, currently available treatments, strategies for disease prevention and management, and the importance of financial protection against critical illnesses. By offering timely and reliable health information, Manulife and Pfizer aim to empower Filipinos to take proactive steps in safeguarding their well-being.
“At Pfizer Philippines, we are dedicated to advancing healthcare and improving lives. Our collaboration with Manulife represents a significant step towards enhancing health literacy and raising awareness about preventive healthcare and treatments. By empowering individuals with the knowledge they need, we aim to create a healthier and more resilient community,” said Albert Magpantay, Commercial Lead, Pfizer Philippines. “This collaboration aligns with Pfizer’s vision, which focuses on improving patients’ quality of life by ensuring accessibility, affordability, and availability of patient-centered innovative solutions.”
This partnership complements Manulife’s Better Days campaign, which emphasizes health as an essential pillar in helping Filipinos live better lives and secure a stable financial future for themselves and their families. The campaign is anchored by two key health insurance products: Manulife Medical Secure and Manulife HealthFlex.
Manulife Medical Secure is a standalone health insurance plan that offers extensive medical care with coverage limits of up to PHP 5 million. It allows customers to prepare for unexpected medical emergencies by providing a cashless treatment option for hospitalization expenses through a nationwide network of accredited healthcare providers. This setup not only provides financial relief during critical medical situations but also ensures that customers have access to quality healthcare services when they need them most.
Meanwhile, Manulife HealthFlex is designed to help customers manage the financial burden of critical illnesses such as cancer, heart attack, and stroke. It provides comprehensive coverage and offers lifetime protection until 100 years of age. Policyholders may also benefit from maturity payouts and long-life bonuses through dividends, reinforcing the plan’s dual function as both a health and financial security tool.
Together, these two products reflect Manulife’s approach to integrating financial preparedness with health security, making them core elements of the Better Days campaign. This partnership with Pfizer not only enhances these efforts by incorporating Pfizer’s medical expertise and healthcare insights but also expands the campaign’s reach to more Filipinos across the country.
By combining Manulife’s strength in insurance and financial protection with Pfizer’s commitment to innovative healthcare solutions, the partnership is positioned to deliver greater impact. It addresses both the medical and financial aspects of health, encouraging a more holistic approach to well-being for individuals and families alike.
As the campaign rolls out, both Manulife and Pfizer will continue to explore additional opportunities to collaborate on health advocacy initiatives that support preventive care, increase disease awareness, and promote informed healthcare decisions. This joint effort is a proactive step toward a more health-literate and financially secure Filipino population—one better prepared to face the challenges of illness with knowledge, support, and comprehensive protection.
