Julia Barretto teams up with Maya, the #1 Digital Bank App in the Philippines, to launch a global first—the debut of the world’s first-ever Savings Calendar Girl. This unique collaboration redefines how saving is perceived, proving that saving money isn’t just smart—it can be stylish, too. Through this bold campaign, Maya reaffirms its commitment to financial empowerment, offering up to 15% interest per annum, paid daily through Maya Savings.
With Julia leading the charge, this campaign introduces an innovative visual tool that helps Filipinos rethink how they save. The Maya Savings Calendar doesn’t just mark time—it reveals how money grows every single day. Featuring eye-catching visuals and practical financial insights, the calendar serves both as a financial guide and a visual treat.
“This is a proud moment for me, as it’s a celebration of where I am now in life,” Julia shares. “I’m in my savings era, and being the world’s first-ever Savings Calendar Girl is an experience I’ll never forget.”
A First in the World: The Maya Savings Calendar
This campaign is more than just a marketing push—it’s a functional financial tool. The Maya Savings Calendar offers a simple yet powerful visualization of how money compounds daily. By starting with an initial deposit and adding ₱10,000 monthly, users can track the impact of compounding interest over time. The goal is to help more Filipinos get into the habit of consistent saving while reaping the rewards of high-yield interest—up to 15% annually, credited daily.
Julia Barretto, co-creator of the calendar and founder of Juju Club, appears throughout the calendar pages, infusing each month with her trademark style. For instance, April features Julia rocking her signature Juju Club shades—reminding everyone that smart money habits and great style can go hand in hand.
“Wag na sunog-pera, baby”: Julia Leads the Way
With each flip of the calendar, users are treated to bold visuals and financial motivation. Every month features a themed photo of Julia and a reminder that “if your money ain’t earning, it’s burning.” Maya wants users to see that passive income through interest earnings is no longer just a buzzword—it’s an everyday reality. The calendar perfectly ties together the message: saving money should be empowering, rewarding, and even a little bit fun.
The Savings Calendar Girl campaign marks a shift in how digital banking and financial education are presented to a younger, style-savvy audience. It breaks the stereotype that financial tools are boring or overly complicated. With Maya’s user-friendly app and visually appealing campaign materials, even first-time savers can find motivation to start their savings journey.
Meet Julia and Win Exclusive Maya Merch
To celebrate this campaign, Maya is offering users an exciting opportunity. By saving with Maya from March 30 to April 27, 2025, users can join a special raffle and win exclusive prizes:
- 20 lucky winners will enjoy a Meet & Greet with Julia Barretto, receive a signed Maya Savings Calendar, and take home ₱5,000 in cash.
- 30 additional winners will receive a signed Maya Savings Calendar.
Joining is simple: just grow your Maya Savings balance during the promo period. Every ₱1,000 added and maintained earns one raffle entry. The more you save, the better your chances of winning.
Don’t miss out on this chance to save and win! See full details on how to join here: mayabank.ph/CalendarGirlPromo
Your Savings Glow-Up Starts Here
The Maya Savings Calendar is also available for online viewing via the Maya website. Whether you’re just beginning your savings journey or looking to maximize your existing funds, the Maya Savings Calendar is your daily reminder to let your money work for you.
Open a Maya Savings account today and be part of the savings glow-up movement. With Julia Barretto showing the way, it’s clear: saving money is now cooler, bolder, and smarter than ever before.
Stay updated on Julia’s journey as the Savings Calendar Girl by following @mayaiseverything on Facebook, Instagram, YouTube, and TikTok.
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