Iconic MNL

Philippines' leading lifestyle portal.

  • HOME
  • FEATURED
    FEATUREDShow More
    Redmi Note 14 Review
    Redmi Note 14 Review: Affordable Smartphone with Impressive Features
    Celebrate Love Month at Pico Sands Hotel
    Celebrate Love Month at Pico Sands Hotel: A Romantic and Family-Friendly Escape
    February 18, 2025
    Park Inn by Radisson North Edsa Deluxe Room
    Park Inn by Radisson North Edsa: A Perfect Urban Getaway
    January 27, 2025
    Celebrating My Birthday in Style at Lanson Place Mall of Asia
    Celebrating My Birthday in Style at Lanson Place Mall of Asia
    January 25, 2025
    How Sylvester Sy Transformed His Passion for Photography into Inspiring Content Creation
    How Sylvester Sy Transformed His Passion for Photography into Inspiring Content Creation
    February 4, 2025
  • LATEST NEWS
  • TECH
    • DIGITAL TRENDS
    • SMARTPHONES & TABLETS
    • DESKTOPS & LAPTOPS
    • WEARABLES
    • PERIPHERALS
    • MONITOR
    • GAMING
    • APPLIANCES
    • AUTOMOTIVE
    • TELCO
    • TECH REVIEW
  • LIFESTYLE
    • TRAVEL
      • ACCOMMODATION
      • FLIGHTS
    • SHOPPING
    • FINANCE
      • FINTECH
      • REAL ESTATE
    • FOOD + DRINKS
    • FASHION
    • ENTERTAINMENT
  • HEALTH & WELLNESS
    • FITNESS
    • BEAUTY
    • HAIR
    • TREATMENTS
  • CONTACT
Font ResizerAa

Iconic MNL

Philippines' leading lifestyle portal.

Font ResizerAa
  • HOME
  • FEATURED
  • LATEST NEWS
  • TECH
  • LIFESTYLE
  • HEALTH & WELLNESS
  • CONTACT
Search
  • HOME
  • FEATURED
  • LATEST NEWS
  • TECH
    • DIGITAL TRENDS
    • SMARTPHONES & TABLETS
    • DESKTOPS & LAPTOPS
    • WEARABLES
    • PERIPHERALS
    • MONITOR
    • GAMING
    • APPLIANCES
    • AUTOMOTIVE
    • TELCO
    • TECH REVIEW
  • LIFESTYLE
    • TRAVEL
    • SHOPPING
    • FINANCE
    • FOOD + DRINKS
    • FASHION
    • ENTERTAINMENT
  • HEALTH & WELLNESS
    • FITNESS
    • BEAUTY
    • HAIR
    • TREATMENTS
  • CONTACT
Follow US

Home - LATEST NEWS - Maya’s world-class rebrand grabs coveted global, local awards

LATEST NEWS

Maya’s world-class rebrand grabs coveted global, local awards

Multiple wins at Spikes Asia, Anvil, Kidlat Awards for the country’s #1 Digital Bank

Last updated: July 28, 2023 4:59 PM
Iconic MNL
Share
4 Min Read
Mayas world class rebrand grabs coveted global local awards
Mayas world class rebrand grabs coveted global local awards
SHARE

Financial services leader Maya received top accolades at several prestigious global and local award programs for its game-changing rebrand and repositioning that propelled its consumer business to become the #1 digital banking app in the Philippines.  

Maya garnered top marks at 2023 Spikes Asia, a remarkable count of 11 trophies at the 58th Anvil Awards, 11 titles at the 15th Kidlat Awards, and recognitions at the WARC Awards for Asian Strategy and Global Mobile (GLOMO) Awards.   

“At Maya, we stretch ourselves to build a brand that not only delivers business results, but moves creative industries forward, uplifts our culture, and makes money more delightful for Filipinos. That’s what game-changing marketing means to us. These awards are proof that we’re on the right track and we will continue to work hard to bring pride to Filipinos on the global stage,” said Pepe Torres, Chief Marketing Officer at Maya.

Maya elevated the Philippine creative industry to the global stage by becoming one of only three local companies recognized at the 2023 Spikes Asia, the oldest and most prestigious regional award for creative advertising.   

This year’s Spikes Asia saw over 3,000 entries from 21 countries. Maya and its agency Bates Chi & Partners received a Silver award under the Strategy and Effectiveness category for Maya’s “Anthem of Financial Freedom” rebrand campaign featuring rapper Shanti Dope’s music and gamified missions tied into the Maya app. 

Maya’s integrated brand campaigns – which utilized music, games, and street culture across advertising, social media, and public relations – were lauded as among the Philippines’ best at the recently held 58th Anvil Awards.  

Maya took home 11 Anvils, becoming the most awarded single brand out of over 100 companies and emerging as one of three contenders for the Company of the Year.   

Maya and its partner agencies Bates Chi & Partners Manila, Film Pabrika, and Oliver Hub captured major accolades at the 15th Kidlat Awards, the official Philippine partner of Cannes Lions, taking home 3 Gold and 8 Silver awards.    

Maya was also shortlisted as one of Asia’s best at the WARC Awards for Asian Strategy 2022, an annual case study competition showcasing the region’s best marketing strategies. Meanwhile, under the Best Mobile Innovation for Digital Life award category, the Maya app was feted as a finalist at the GLOMO Awards in Barcelona, Spain.  

Leading with innovation, creativity 

In April 2022, PayMaya transformed into Maya to reach not just the unbanked, and underbanked but also the unhappily banked.

Beyond a cosmetic rebrand, Maya disrupted the banking and finance industry by relaunching as the first and only all-in-one digital bank with rich wallet features, industry-leading banking services, and crypto.

Today, Maya is the #1 digital bank app with the most app downloads and an extensive active user base, as certified by data.ai. It is also the #1 top-rated app on iOS and Google, beating other e-wallet and bank brands.   

Maya continues its bold moves as it leverages its digital banking advantage with its new “My Money. My Bank. My Way.” campaign in collaboration with its brand ambassador and Chief Advocacy Officer, Hope Elizabeth “Liza” Soberano. Through the campaign, Maya aims to encourage more Filipinos to embrace new financial services such as credit and savings powered by the country’s #1 digital bank app, Maya.

Related

TAGGED:android paycash appcash app bankcash app sign updownload cash appgcash to paymayagcash to paymaya transfermoney apppaymaya accountpaymaya account numberpaymaya apkpaymaya apppaymaya app downloadpaymaya bank transfer feepaymaya cardpaymaya cash in feepaymaya downloadpaymaya hotlinepaymaya loginpaymaya logopaymaya registerpaymaya registrationpaymaya sign uppaymaya to gcashpaymaya to gcash transfer fee
Share This Article
Facebook Copy Link Print
ByIconic MNL
Follow:
Heya! Iconic MNL is our admin account for Press Releases. You can get in touch with us at info@iconicmnl.com.

Stay Connected

FacebookLike
XFollow
PinterestPin
InstagramFollow
TiktokFollow
Google NewsFollow

Latest News

Stay active longer with upcoming vivo Watch GT's 21-day battery life - vivo Watch GT 21-day Battery Life
Stay active longer with upcoming vivo Watch GT’s 21-day battery life
WEARABLES
July 13, 2025
TechLife Officially Launches Pad Lite for P SRP
TechLife Pad Lite 8” Launches in the Philippines: Learning Anytime, Anywhere
SMARTPHONES & TABLETS
July 13, 2025
Palawan ProtekTODO ProtekSure Now Available via PalawanPay Bill Pay
Palawan ProtekTODO’s ProtekSure Now Available via PalawanPay Bill Pay
FINANCE
July 13, 2025
GLAM Grand Media Art Café in Pampanga
GLAM Grand Media Art Cafe in Pampanga: Where Coffee Meets Creativity and Immersive Art
FOOD + DRINKS
July 10, 2025
Anko opens its third and largest store in TriNoma Mall Anko roo and Anko ala
Anko TriNoma: The Brand’s Largest Store in the Philippines is Now Open
SHOPPING
July 10, 2025
Xiaomi Sound Party 50W
Xiaomi Sound Party 50W Launches With Special Early Bird Price of ₱3,799 from July 7–16
TECH
July 10, 2025
realme 14 Pro Series 5G Made for Every Moment that Matters
realme 14 Pro Series 5G: Made for Every Moment that Matters
SMARTPHONES & TABLETS
July 10, 2025
Pico de Loro Pickleball Open Invitational
Pico de Loro Cove Set to Host Inaugural Pickleball Open Invitational
TRAVEL
July 10, 2025

Follow Us On Facebook

- Advertisement -

You Might Also Like

Watsons Philippines wins Silver at the 60th Anvil Awards
LATEST NEWS

Watsons’ Dedication to Sustainability and Doing Good for the Community Earns Recognition

January 31, 2025
Uratex Sets a World Record Gives Back to the Communities Kathryn Bernardo
LATEST NEWS

Uratex Sets a World Record, Gives Back to the Communities

October 25, 2023
realme GT 2 Series Launch Event Poster
LATEST NEWS

realme set to debut its “most premium flagship ever” the realme GT 2 Series at MWC Barcelona 2022

February 17, 2022
DHL x Google
LATEST NEWS

Google and DHL lead the charge for sustainable global shipping

July 30, 2024

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Join 68K other subscribers

Quick Link

  • MY BOOKMARKS
  • CONTACT
  • PRIVACY POLICY
  • TERMS OF SERVICE

Top Categories

  • FEATURED
  • TRAVEL
  • DIGITAL TRENDS
  • TECH REVIEW
  • BEAUTY

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Join 68K other subscribers
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?