New Balance, a global leader in athletic footwear and lifestyle apparel, has long championed the idea that comfort and style can go hand-in-hand. From the iconic designs loved by the South Korean solo singer and actress, IU, such as the New Balance 327, 574, and 1906, to a wide range of versatile running attire and athleisure, the brand offers a perfect combination of functionality and fashion-forward aesthetics that become a must-have in every closet.

Through the decades, New Balance products have evolved alongside fashion trends, adapting to the ever-changing style while maintaining their signature comfort and appeal. From the bold and vibrant looks of the ’80s to the minimalist aesthetics of the 2000s, New Balance has been at the forefront of fashion, influencing iconic looks and setting trends in footwear and apparel.

How to create your signature style with New Balance?

There’s a reason New Balance is a style chameleon. These versatile shoes can be the foundation for countless looks, from effortlessly chic to street-ready. Here’s some inspiration to spark your creativity:

Casual Chic Look: Rock your favorite New Balance (think classic 574s!) with a crisp white New Balance tee and your go-to raw denim. Want to take it up a notch? Throw on a blazer and elevate your look with some statement jewelry and a classic leather bag. Instant chic!

Modern Athleisure: Feeling sporty? Grab a pair of sleek New Balance 1906. Pair them with joggers or leggings in a matching color for a cohesive look. Top it off with a sweatshirt, cap, sunglasses, and a crossbody bag for a cool and comfortable athleisure vibe.

Streetwear Statement: Channel the 90s with sneakers like the New Balance 90/60. Pair them with wide-leg cargo pants and a beanie or bucket hat for a street-ready ensemble that screams confidence. Don’t be afraid to experiment with bold colors and patterns!

Smart Casual: Elevate your casual look with a pair of New Balance 550 sneakers in a classic color like navy or black. Throw on some tailored or slim-fit pants, a crisp button-up shirt, a sleek leather belt, and a structured bag for a smart casual look that’s perfect for work or a night out.

Feminine Touch: Embrace your femininity with a pair of New Balance 327 sneakers in a soft pastel hue. Pair them with a flowy skirt in a complementary color and a light, airy blouse. Top it off with a jacket and some feminine accessories like a dainty necklace and a light-colored purse.

Pro-Tip: Make it Personal!

The key to rocking New Balance is to personalize the look! Don’t be afraid to experiment with textures, patterns, and colors to create outfits that reflect your unique style. Explore New Balance’s extensive collection of footwear and apparel to find pieces that elevate your everyday look and keep you comfortable, stylish, and confident.

Create your look and experience the comfort, style, and timeless appeal of New Balance. Shop for New Balance in-store nationwide or online on Shopee, Zalora, and Lazada.