The nicotine pouch category is gaining momentum in the Philippines as more adult smokers and nicotine users look for new ways to consume nicotine. Defined by its no-smoke, no-odor, and no-vapor qualities, this product segment continues to grow in major retail channels due to rising awareness and increased consumer trials.
Growing Market Acceptance
Nicotine pouches entered the Philippine market in 2023 through Nordic Spirit. Since their introduction, awareness and accessibility have improved, especially in major convenience store chains. This growing visibility has contributed to wider adoption among adult nicotine consumers.
As distribution expanded, sales of nicotine pouches showed significant growth. Raw Point of Sale (POS) data from leading convenience stores revealed that Nordic Spirit ranked as the best-selling nicotine pouch brand in the country for five consecutive months, from February to June 2025.
Evolving Consumer Preferences
“This signals a growing interest in this emerging segment, and shows that the category is gaining traction among Filipino consumers,” said Karin Tan, Reduced-Risk Products (RRP) Category Director at JTI Philippines. “We’re seeing evolving preferences in how nicotine is consumed, and nicotine pouches are becoming part of that shift,” she added.
The performance of Nordic Spirit reflects a shift in how Filipinos view nicotine alternatives. Adult smokers and nicotine users are exploring products that provide nicotine satisfaction without smoke or vapor, and nicotine pouches offer that option. With no odor, they can be used discreetly, making them an appealing alternative for consumers seeking convenience and flexibility.
Expanding Availability and Options
Nordic Spirit and other nicotine pouch products continue to broaden their reach across the Philippines. They are available in a wide range of flavors and nicotine strengths designed to match different preferences. Consumers can purchase them not only in leading convenience stores but also through select vape shops and e-commerce platforms, making them more accessible to adults nationwide.
The expansion into multiple retail and online channels signals that nicotine pouches are no longer a niche option. Instead, they are becoming a mainstream choice in the nicotine category. For adult consumers, the availability of options gives them the ability to choose products that align with their lifestyles and usage patterns.
Rising Demand Signals Future Growth
The growth trend indicates that nicotine pouches have established a strong foothold in the Philippine market in just two years since their introduction. With consistent top rankings in sales and continued distribution expansion, Nordic Spirit is at the forefront of this emerging segment.
Consumer interest in reduced-risk products continues to rise, reflecting global shifts in nicotine use. In the Philippines, this interest is reflected in the adoption of nicotine pouches. The category’s upward trajectory suggests that it will remain a key player in the evolving nicotine landscape.
