Meta and Oakley have officially joined forces to introduce a groundbreaking product category—Performance AI glasses—through the launch of the Oakley Meta Glasses. This collaboration merges Oakley’s iconic sportswear design with Meta’s industry-leading AI technology, aiming to enhance human performance and let users capture their biggest wins, whether on the field or beyond it.

At the forefront of this innovation is the Oakley Meta HSTN (pronounced “HOW-stuhn”), a smart eyewear solution developed for athletes and fans alike. It combines bold aesthetics with intelligent features that redefine how wearables support modern athletic lifestyles.

Introducing a New Era in Smart Wearables

“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” says Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality—It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”

Launching alongside a global campaign, the new Oakley Meta HSTN will spotlight prominent Team Oakley athletes, including World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes, representing the device’s intended purpose: empowering elite performance and next-level connectivity.

“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” adds Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases.”

Built for the Demands of Athletes

The Oakley Meta HSTN represents the evolution of wearable technology, packed with features engineered for serious performance:

Battery Stamina: A full charge provides up to eight hours of typical use and up to 19 hours on standby. A rapid 20-minute charge powers the device up to 50%, while the charging case offers up to 48 hours of usage on the go.
Ultra HD 3K Video: A front-facing camera captures content in Ultra HD (3K) resolution, allowing athletes and fans to document their activities with crystal-clear clarity.
Integrated Open-Ear Audio: Seamless open-ear speakers built into the frame let users listen to music, podcasts, or take calls without blocking environmental sounds.
IPX4 Water Resistance: Designed to withstand active environments, the HSTN is IPX4 water-resistant, making it ideal for both training and outdoor adventures.

Smarter, More Connected with Meta AI

With Meta AI integrated into every pair, users gain access to a personal AI assistant capable of enhancing performance and convenience in real time. Whether it’s checking the wind conditions on the golf course or recording a highlight from a skate session, Meta AI is voice-activated and ready to help.

Users can say commands like:

“Hey Meta, how strong is the wind today?” — great for sports like golf.
“Hey Meta, take a video” — to record POV footage hands-free.

This intelligent assistant offers hands-free access to information, communication, and content creation, helping users stay focused and in the zone.

Enhanced Vision with PRIZM™ Lens Technology

Select Oakley Meta HSTN models are equipped with Oakley PRIZM™ Lens technology, a proprietary innovation that fine-tunes the light spectrum to amplify color, contrast, and visual clarity. Designed based on how the human eye and brain process light, these lenses provide athletes with the enhanced visibility needed to react faster and perform at their peak.

The glasses will be available in six frame and lens color combinations, all Rx-ready:

Warm Grey with PRIZM™ Ruby Lenses
Black with PRIZM™ Polar Black Lenses
Brown Smoke with PRIZM™ Polar Deep Water Lenses
Black with Transitions® Amethyst Lenses
Clear with Transitions® Grey Lenses
Black with Clear Lenses

To mark this milestone, a Limited Edition Oakley Meta HSTN will debut featuring gold accents and 24K PRIZM™ Polar lenses, honoring Oakley’s 50-year heritage of cutting-edge design.

Availability and Global Rollout

Meta is announcing its next pair of smart glasses with Oakley. The limited-edition Oakley Meta HSTN (pronounced “how-stuhn”) model costs $499 and is available for preorder starting July 11th. The rest of the collection will start at $399 USD, launching later this summer. Availability will begin in the United States, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark, with additional markets including Mexico, India, and the United Arab Emirates coming later in the year.

Debuting at Global Sports Events

The Oakley Meta HSTN will make its first appearances at major global sporting events, including Fanatics Fest (June 20–22) and UFC International Fight Week (June 25–27). A star-studded campaign will showcase athletes like Gabriel Medina, J.R. Smith, Ishod Wair, Boo Johnson, and Bicho Carrera, each demonstrating how these AI-powered glasses seamlessly integrate into their routines.

Oakley Meta glasses mark a new chapter in wearable innovation, born from years of co-development between Oakley and Meta, and grounded in a deep understanding of athlete performance. As the line expands, it aims to become the go-to choice for connected eyewear that enhances vision, communication, and physical potential.