The Palawan Group of Companies has received six major awards at the MarkeTech APAC: What’s NEXT in Marketing Advertising Awards Asia Pacific, held at One Farrer Hotel in Singapore on July 29, 2026. The recognition highlights the group’s creative marketing, digital storytelling, and commitment to making financial services more accessible to Filipinos.
Through its fintech arm PalawanPay, which is trusted by over 23 million users, the Palawan Group received Gold and Silver awards in the Best Use of Humour in Advertising category. The awards recognized the campaigns “Tindahang Butas,” featuring social media personality ArmanSalon, and “2nd Wallet,” respectively. Both campaigns were developed in partnership with Katok by GIGIL Manila.
PalawanPay also earned Bronze in the Best Brand Storytelling category. The award recognizes the fintech brand’s ability to connect with Filipinos through campaigns that are entertaining, relatable, and meaningful.
PalawanPay Recognized for Creative Marketing Campaigns
PalawanPay’s three awards at MarkeTech APAC 2026 highlight its approach to creative marketing and digital storytelling. The campaigns “Tindahang Butas” and “2nd Wallet” were recognized for their use of humour in advertising, while PalawanPay’s Bronze award for Best Brand Storytelling recognized its ability to connect with Filipino audiences.
These recognitions place the Palawan Group alongside some of the region’s most respected brands and advertisers. They also showcase how Filipino creativity can drive both commercial impact and social relevance.
The recognition comes as PalawanPay continues to serve millions of users through its growing ecosystem of financial services, strengthening the Palawan Group’s role in providing accessible financial solutions to Filipinos.
ProtekTODO Wins Two Awards for Project Sachet
ProtekTODO, the insurance product of Palawan Group of Companies, PPS Insurance Agency Inc., likewise delivered a strong showing at the regional awards. It won Silver for Best YouTube Campaign and Bronze for Best Meta (Facebook/Instagram) Campaign for Project Sachet.
The campaign highlights affordable and accessible insurance for everyday Filipinos. Its concept is based on the way many households in the Philippines buy tingi-tingi products, including one sachet of shampoo, one packet of coffee, one egg, a few pieces of bread, or a small amount of cooking oil.
This is not simply a preference for small quantities; it is often a way of matching purchases to manage expenses. ProtekTODO applies the same logic to insurance.
Traditionally, insurance feels expensive, complicated, and out of reach. Together with its insurance partners, Liberty Insurance, AlliedBankers Insurance, and Oona Insurance, ProtekTODO removes that barrier by offering financial protection that starts at very low prices, including plans from as low as P20.
Instead of asking Filipinos to commit to a large premium upfront, ProtekTODO offers small, abot-kayang entry points that fit the way many Filipinos already spend. The approach is designed to make insurance feel as accessible as other everyday purchases.
The brand itself positions this as “Patingi-tingi ang presyo, pero todo ang benepisyo”— small prices, full benefits.
“These awards affirm our belief that the best campaigns are those that resonate with real people and help solve real problems. We are so proud of where excellence in creatives and media strategy continues to take us. Whether through PalawanPay’s relatable humor or ProtekTODO’s mission to make insurance more accessible, our goal has always been to create communication that is relevant, understandable, and genuinely helpful to Filipinos,” remarked Bernard Kaibigan, Chief Marketing Officer of the Palawan Group of Companies
Project Sachet Supports Financial Inclusion
For ProtekTODO, the recognition carries a deeper significance. Project Sachet was created in partnership with Katok by GIGIL as creative agency partner and Havas Media Ortega, Inc. as media agency partner. The campaign was built on the brand’s core belief that insurance should not be intimidating or out of reach.
Instead, it should be truly abot-kamay (within reach) for every Filipino, especially those who need financial protection the most. By presenting insurance in a simple, affordable, and easy-to-understand way, Project Sachet sought to bring information and access to underserved communities that have traditionally been left out of financial protection.
The recognition for Project Sachet reinforces ProtekTODO’s focus on making insurance more accessible through a straightforward approach that connects financial protection with the everyday experiences of Filipinos.
The six awards further strengthen the Palawan Group’s growing track record of regional recognition and reinforce its commitment to advancing financial inclusion through innovation, creativity, and Serbisyong May Malasakit.
PalawanPay and ProtekTODO Expand Accessible Financial Services
As the digital wallet of the Palawan Group of Companies, PalawanPay continues to expand its ecosystem of services, from money transfers and bills payment to savings, microinsurance, and other financial solutions through bricktech approach.
The bricktech approach is a proudly Palawan Group model that bridges both physical branches and digital channels to serve Sukis anywhere and anytime.
Meanwhile, ProtekTODO remains focused on providing affordable insurance options that help protect Filipino families from life’s unexpected challenges.
Whether through its fintech arm, microinsurance offerings, and other business units, the Palawan Group aims to stay true to its promise to be Matatag, Maaasahan, Mapagkakatiwalaan for every Filipino.
The six major awards received at MarkeTech APAC 2026 underscore the Palawan Group of Companies’ continued commitment to creative marketing, digital storytelling, financial accessibility, and financial inclusion. Through PalawanPay and ProtekTODO, the group continues to highlight how innovation and creativity can help make financial services more relevant, understandable, and accessible to Filipinos.
