The Palawan Group of Companies has achieved its first technology recognition after earning two distinctions at the Marketing Technologies (MarkeTech) Asia Awards 2025. The awards ceremony, held at the Mandarin Oriental in Singapore, celebrated brands across the region that excel in using technology to deliver impactful marketing and customer experiences.
Representatives from the Palawan Group accepted two major honors: Silver for Best Use of Marketing Automation Platform and Bronze for Best Use of Omni-Channel Marketing Platform. These awards highlight the company’s strong commitment to digital innovation and customer-centric engagement.
Recognized for Marketing Automation Excellence
The Silver Award for Best Use of Marketing Automation Platform recognizes organizations that use automation tools to enhance engagement, improve communication, and deliver personalized experiences. The Palawan Group stood out for its data-driven automation campaigns that strengthen connections with its sukis. Through timely and relevant financial updates, the company ensures that customers stay informed and engaged with the brand’s wide range of services.
This achievement demonstrates how technology can support meaningful relationships when used strategically. By investing in intelligent automation, the Palawan Group has been able to create consistent, relevant, and empathetic communication that resonates with millions of Filipinos nationwide.
Celebrated for Omni-Channel Integration
The Bronze Award for Best Use of Omni-Channel Marketing Platform honors brands that effectively merge multiple touchpoints, including online, mobile, and in-branch channels, to create a unified customer experience. The Palawan Group was recognized for its “bricktech” approach, which merges digital innovation with its established physical network.
This approach allows the company to reach Filipinos wherever they are, offering both the convenience of technology and the dependability of in-person service. By combining these elements, the Palawan Group continues to strengthen its reputation as a trusted financial partner that blends innovation with malasakit.
Milestone in Digital Transformation
These awards represent a major step in the company’s ongoing digital transformation. They highlight how the Palawan Group successfully integrates marketing technologies to enhance its service and deliver more value to its sukis.
Palawan Group Chief Marketing Officer Bernard Kaibigan stated, “These awards are a testament to how innovation and empathy can go hand in hand. By combining data-driven strategies with our bricktech approach, we continue to strengthen our connection with our sukis. Every day, we ensure that each interaction, whether online or offline, carries the same trust and malasakit that the Palawan Group is known for.”
The MarkeTech Asia Awards recognize organizations across the region that leverage technology to deliver outstanding customer experiences. For the Palawan Group, these awards affirm its commitment to using digital tools not just for operational efficiency but also to deepen relationships and promote financial inclusion among Filipinos.
Commitment to Customer-Centric Innovation
Palawan Group Head of Customer Relations Management Gelain Ramos expressed pride in the teams behind the achievement. She said, “This achievement is a proof to the creativity and dedication of our Palawan marketing and product teams, whose data-driven strategies and customer-first innovations continue to strengthen our brand’s connection with Filipinos. Our journey toward digital excellence is guided by one goal: to make a difference in the lives of our customers, wherever they are.”
She also credited the collaboration with Hansa Cequity and CleverTap for helping realize this milestone, emphasizing that the success would not have been possible without the combined efforts of the PalawanPay Product and Tech teams.
Continuing the Mission of Serbisyong May Malasakit
Beyond awards and recognition, the Palawan Group views this accomplishment as part of its long-standing mission to provide reliable financial solutions and uphold its promise of “serbisyong may malasakit.” For over 40 years, the company has built trust through consistent service and commitment to customer care.
As the Palawan Group continues to expand its digital reach through PalawanPay, Palawan Pawnshop, and Palawan Express Pera Padala, it remains focused on its bricktech mission. This mission blends the accessibility of digital technology with the warmth and reliability of personal service.
Through its growing network and evolving digital platforms, the Palawan Group aims to continue making financial services more inclusive, accessible, and meaningful for every Filipino. This recognition from the MarkeTech Asia Awards 2025 stands as both a milestone and a motivator in the company’s ongoing journey toward digital excellence and customer empowerment.
