The Palawan Group of Companies received the Silver Award for Most Innovative B2B Campaign at the NEXT Awards Asia-Pacific 2025 held on November 27, 2025, at Shangri-La The Fort, Manila. The award recognizes the company’s collaboration with government agencies through its B2B arm, Palawan For Business, which aims to make government aid more accessible to Filipinos in remote and underserved areas. This milestone highlights the Palawan Group’s role as a trusted private-sector partner in improving government disbursement programs and promoting financial inclusion across the Philippines.
Recognizing Innovation and Community Partnership
Lisa Lou Castro-Sabado, Chief Business Development Officer of the Palawan Group of Companies, said, “We are honored to receive the Silver Awards for Most Innovative B2B Marketing Campaign at the MARKETECH APAC NEXT Awards 2025. This recognition affirms our commitment to strengthen partnerships that create real impact in the communities we serve. At Palawan Group, ‘innovation’ is more than just a buzzword. It is the anchor that guides us in understanding the needs of our partners. We share this win with our teams, industry partners, and above all, every Suki whose lives we aim to continue to touch. Our commitment remains: we will work hard to make financial services accessible, reliable, and inclusive.”
This statement reflects the company’s focus on partnership-driven growth and sustainable innovation. By working closely with both public and private institutions, the Palawan Group continues to drive financial empowerment and inclusion.
Expanding Reach Through Palawan For Business
Through Palawan For Business, the company leveraged its nationwide network of over 3,500 branches to bring essential services closer to Filipinos. In collaboration with the Department of Labor and Employment (DOLE), Palawan transformed select branches into micro-payout hubs in remote barangays and island communities. The initiative introduced mobile branches and payout caravans to reach even the most isolated locations.
Real-time transaction monitoring and SMS alerts allowed beneficiaries to stay informed, increasing transparency and confidence in receiving their entitlements. The model reduced travel time and logistical challenges for families while ensuring efficient, traceable, and compliant transactions for DOLE and other partner agencies.
This approach positioned Palawan For Business as a reliable and scalable disbursement partner, capable of handling large-scale government payout operations with speed and accountability. The company’s ability to merge technology with field operations set a new standard in public-private financial service delivery.
About the NEXT Awards Asia-Pacific
The NEXT Awards Asia-Pacific, organized by MARKETECH APAC, is one of the most respected programs in the region recognizing innovative and effective marketing campaigns. The awards follow a country-to-regional progression model that enables top national campaigns to advance to the Asia-Pacific stage. Entries are judged on creativity, strategy, measurable results, and tangible social impact.
This structure allows the program to identify and honor marketing efforts that not only demonstrate creativity but also deliver strong operational execution. It celebrates excellence in both B2B and B2C campaigns across Southeast Asia and the broader Asia-Pacific region.
Setting a Benchmark for B2B Marketing Excellence
Earning the Silver Award at the NEXT Awards Asia-Pacific 2025 cements Palawan Group’s reputation as a leader in innovative B2B marketing. The company’s success illustrates its ability to combine operational agility, strategic communication, and technology to create measurable social impact.
By bridging geographic barriers and strengthening public trust, Palawan For Business continues to redefine how private enterprises can support public-sector goals. Its partnership with government agencies proves that innovation and accessibility can go hand in hand in addressing the financial needs of underserved communities.
Palawan Group’s recognition at the NEXT Awards reinforces its long-term vision of promoting financial inclusion, expanding reach, and delivering reliable services to millions of Filipinos across the nation.
