As Pascual Laboratories, Inc. (PascualLab) celebrates over five decades of excellence in providing vitamin C to Filipinos, its flagship brand, Poten-Cee, continues to be a leader in the health industry. Recently, Poten-Cee marked a significant milestone, receiving a prestigious Silver Anvil Award at the 60th Anvil Awards held at the Manila Hotel. The Silver Anvil was awarded for Poten-Cee’s impactful 50th-anniversary campaign, #FiftyFortifiedandForgingForward, which demonstrated the brand’s long-standing commitment to Filipino health and wellness.
A Legacy of Health and Innovation
Poten-Cee’s journey began more than 50 years ago as the pediatric brand Infan-Cee, designed to provide essential vitamin C supplementation. Over the years, however, the brand has evolved to meet the diverse health needs of Filipinos. From its origins in child health to its current focus on broader health support, Poten-Cee has successfully adapted to the changing health and lifestyle needs of the population. The campaign for Poten-Cee’s 50th anniversary was a testament to this evolution, reflecting how the brand has continually innovated to support immunity, energy, and overall wellness for individuals of all ages.
The #FiftyFortifiedandForgingForward campaign was crafted to highlight the significant milestones that have made Poten-Cee a trusted name in health and wellness. It spotlighted the brand’s evolution and its pivotal role in Filipino households, particularly in supporting immunity, which became a key health focus during the global pandemic. The campaign was designed to engage both internal and external audiences, reaching a wide range of people through various media platforms, including digital channels and Corporate Social Responsibility (CSR) initiatives.
Poten-Cee’s Award-Winning Campaign
The success of Poten-Cee’s 50th-anniversary campaign was recognized when it earned the Silver Anvil Award at the 60th Anvil Awards, a prestigious event organized by the Public Relations Society of the Philippines (PRSP). The Anvil Awards recognize excellence in public relations and communication, and the Silver Anvil was awarded for outstanding work in Poten-Cee’s anniversary campaign. The campaign was shortlisted from a record-breaking 586 entries, with only 122 making the final cut. This achievement marked a significant milestone for PascualLab, as it earned the company its first-ever Anvil Award.
The Anvil Committee Chairman, Mickey de Quiros, emphasized the importance of integrity in the awards process. He noted that the true value of the Anvil Awards lies not in the quantity of awards but in the quality and impact of the campaigns. He further stated, “The recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”
Commitment to Filipinos: Poten-Cee’s Vision for the Future
Looking toward the future, Poten-Cee remains committed to the health and well-being of Filipinos. Valerie Anne T. Sison, Group Product Head at PascualLab, shared the company’s vision for the next chapter of Poten-Cee’s journey. “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee will continue to move forward with health innovations tailored to customers’ needs, offering benefits that go beyond immunity,” she explained. The brand’s commitment to innovation and quality reflects its continuous efforts to meet the changing health requirements of the Filipino people.
Poten-Cee’s 50th anniversary is a reflection of its ongoing dedication to delivering high-quality, effective health solutions. Moving forward, the brand will continue to offer vitamin C products that go beyond traditional immunity support, incorporating additional health benefits for its loyal consumers. As the health landscape evolves, Poten-Cee remains steadfast in its promise to provide products that improve the lives of Filipinos.
Availability and Access to Poten-Cee Products
Poten-Cee is widely available across the Philippines in leading drugstores and supermarkets, making it easily accessible to consumers nationwide. Additionally, Poten-Cee products can be conveniently purchased through PascualLab’s official stores on popular e-commerce platforms such as Lazada, Shopee, and TikTok. The brand’s commitment to accessibility ensures that Filipinos have easy access to quality vitamin C supplements that support their health needs.
A Future-Forward Brand
As Poten-Cee celebrates 50 years of success, its legacy as a trusted health brand continues to thrive. The recognition from the Anvil Awards is a testament to the impact the brand has made in the lives of Filipinos and its unwavering dedication to innovation and quality. With the #FiftyFortifiedandForgingForward campaign, Poten-Cee has not only celebrated its rich history but also set the stage for an exciting future filled with health innovations tailored to the needs of its customers.
For more than half a century, Poten-Cee has proven that it is more than just a brand—it is a cornerstone of health for Filipinos, committed to supporting immunity and overall well-being. As the brand continues to evolve and adapt to the ever-changing health landscape, it remains steadfast in its mission to help Filipinos lead healthier, more vibrant lives.
Poten-Cee’s journey is far from over, and as it moves forward, it promises to remain a vital part of every Filipino’s health and wellness journey.
