PUMA returns to the game with fresh new drops inspired by the gripping final season of Netflix’s hit series Squid Game. Available beginning July 10, the latest PUMA X SQUID GAME collection introduces a dramatic fusion of fashion and pop culture. Featuring classic PUMA footwear and apparel, the release is packed with moody, dynamic designs, glow-in-the-dark finishes, and hidden details that reflect the suspense and tension from the final season of Squid Game.
Fans of the series and sneakerheads alike can expect signature pieces that merge PUMA’s heritage silhouettes with visual references from the iconic show. The collection channels the look and feel of the games, from the arena-inspired textures to the symbols that have become synonymous with the series.
PUMA X SQUID GAME Easy Rider – PHP 6,200
The PUMA X SQUID GAME Easy Rider gives the brand’s sportstyle classic a gritty makeover. The retro runner is completely reimagined with a rugged aesthetic that feels pulled straight from the set of Squid Game. It features a grayish, off-white suede upper, designed to look worn and scuffed, like the shoes of a player who’s survived multiple rounds of deadly games.
The mismatched design adds visual edge and unpredictability, with elements directly referencing the game of Red Light, Green Light. The pair comes with interchangeable red and green laces, symbolizing the game’s core mechanic. Additionally, a Chul-Su charm is attached—a tribute to the menacing new animatronic introduced in the show’s third season. With tonal fading, subtle scuffs, and alternating color blocking, the sneakers capture a raw, lived-in energy. This pair is designed for anyone looking to add a killer flair to their streetwear lineup.
PUMA X SQUID GAME Palermo – PHP 6,800
Next in the lineup is the PUMA X SQUID GAME Palermo, a staple of terrace culture reimagined with a cryptic twist. The sneaker is finished in all-black suede and leather, a sleek base that matches the mystery and suspense found throughout the series. This minimalist colorway doesn’t just look good—it’s symbolic of the show’s dark undertones.
The sneaker’s lining mimics multi-colored chalk illustrations, evoking visuals from the arenas used in the games. It captures the warped contrast between childhood innocence and the high-stakes terror portrayed in the show. The Palermo is further elevated with a key charm, inspired by the Hide and Seek game from the final season, and the signature shapes—circle, square, triangle—appear as lace charms, tying the design back to the show’s overarching symbolism. Whether stepping into a real-life challenge or paying homage to the series, this pair brings subtle storytelling into every step.
PUMA X SQUID GAME Gear – Starts at PHP 2,400
For fans looking to go beyond footwear, the PUMA X SQUID GAME Gear delivers apparel that reflects the visual DNA of the show. The collection includes a matching shirt and shorts set that takes direct inspiration from the uniforms worn by the show’s ill-fated players.
The shirt makes a statement with a bold “456” printed on the back, a direct reference to the player number of the protagonist. The front keeps things minimalist, with the series’ signature shapes—circle, triangle, square—displayed alongside the PUMA and Squid Game logos. Designed for both performance and style, the shorts mirror the shirt’s palette and patterns, offering a cohesive look made for the arena or the streets.
This gear is ideal for those who want to embody the spirit of the show while enjoying the comfort and performance of PUMA’s athletic wear. It’s functional, symbolic, and unmistakably bold.
Ready to Play the Game?
The PUMA X SQUID GAME collection drops on July 10 and will be available through PUMA.com, select PUMA stores, and official retailers nationwide. This exclusive launch gives fans the chance to bring the world of Squid Game into their everyday wardrobe.
To stay in the loop, follow PUMA Philippines’ Instagram account for the latest updates. For more information, visit www.puma.com.
