Ray-Ban Meta has unveiled the Ray-Ban Meta (Gen 3), the latest generation of its AI-powered glasses, with an official launch in the Philippines scheduled for November 10. The expanded collection introduces new experiences across three recognizable Ray-Ban designs: Wayfarer, Aviator, and Zena.
The new Ray-Ban Meta collection gives consumers more ways to personalize their eyewear through an expanded selection of clear and sun lenses. Available options include Transitions®, Polarized, and Blue Light Filter lenses, alongside a full range of unrestricted prescription options. Together with new Ray-Ban Meta optics colorways and expansion into new markets, the latest releases offer more choices across frame styles, lenses, and uses.
The Next Generation of Ray-Ban Meta
Ray-Ban Meta (Gen 3) features a slimmer, more refined design, enhanced comfort, and next-generation technology integrated into the Wayfarer, Aviator, and Zena frames.
The new AI glasses feature a 3K Ultra HD camera for hands-free capture, a six-array microphone for clearer audio and voice interactions, and an assignable action button for quick access to Meta AI or favorite features. The collection also offers up to nine hours of battery life and flexible temple tips designed to provide a more personalized fit.
With Meta AI, wearers can ask questions about what they see, discover local recommendations, translate conversations in real time, catch up on messages, set reminders, and capture moments from their point of view. These features allow users to access AI-powered assistance and perform everyday tasks without reaching for their phones.
By combining hands-free capture, voice interactions, and AI-powered features with established Ray-Ban designs, the third-generation collection continues the evolution of Ray-Ban Meta smart glasses.
An Icon Takes Flight
For the first time, the Aviator joins the Ray-Ban Meta collection, bringing one of the most recognizable eyewear designs into the next generation of AI glasses.
First introduced in 1937 for a functional purpose, the Aviator eventually moved beyond its original purpose to become a symbol of style and self-expression. Ray-Ban Meta (Gen 3) carries that legacy forward by bringing Meta AI, hands-free capture, and immersive audio to a frame worn by generations of people who pushed boundaries and shaped culture.
Alongside the Aviator, the Wayfarer continues the evolution of another Ray-Ban icon. The youthful Zena also joins the Ray-Ban Meta family, featuring a bold geometric cat-eye silhouette that offers a fresh expression of Ray-Ban style.
The three designs expand the Ray-Ban Meta (Gen 3) lineup, giving consumers more options to experience AI-powered eyewear through different frame styles.
Ray-Ban Meta Optics
Beyond new technology and frame designs, lens options remain central to the Ray-Ban Meta collection. The expanded selection considers different vision needs, lifestyles, and environments, giving consumers more flexibility when choosing their eyewear.
Blayzer Optics (Gen 2) and Scriber Optics (Gen 2) will be available in new seasonal colorways, including Transparent Shiny Dark Olive, Shiny Brick Brown, and Transparent Shiny Ocean Blue. These new finishes bring additional style options to frames designed with prescription wearers in mind.
The expanded portfolio also includes a wide range of prescription options, including Transitions® lenses that seamlessly adapt to changing light conditions. The additional choices reflect Ray-Ban’s approach to offering eyewear that accommodates different needs without compromising on style.
With expanded prescription options, new seasonal colorways, and different lens technologies, Ray-Ban Meta Optics provides consumers with more ways to personalize their eyewear.
Ray-Ban Meta Gen 3 Price and Availability in the Philippines
Ray-Ban Meta (Gen 3) will launch in the Philippines on November 10, with prices starting at PHP 34,933. Ray-Ban Meta Optics (Gen 2) will be available starting at PHP 36,501.
Both collections will be available nationwide through authorized Ray-Ban dealers at select Vision Express, SM Department Stores, Sunglass Gallery, Eye Society, Sunglass Haven, and Ideal Vision Center locations.
Further details about the Ray-Ban Meta Audio launch will be announced at a later date.
To celebrate the Philippine launch, Ray-Ban will host a special pop-up at SM Megamall, 2nd Floor, Building B (Fashion Hall), beginning November 10. The pop-up will give consumers an opportunity to discover and explore the new Ray-Ban Meta AI glasses.
As part of the launch celebration, customers will receive a complimentary Ray-Ban Meta tote bag with every Ray-Ban Meta purchase at the pop-up.
Consumers are advised to purchase Ray-Ban Meta products only from authorized sellers and official channels to ensure product authenticity and warranty coverage.
