Sharp Philippines officially unveiled its latest and future-ready innovations during the “In Step With Your Future” Media Conference and Dealers’ Appreciation Night held at Solaire Resort North on May 20, 2026.
The event featured three distinct product booths that showcased Sharp’s current lineup, newly launched products, and future product concepts. The conference highlighted the company’s evolving direction as it strengthens its commitment to creating practical and innovative solutions designed to meet the changing needs of consumers.
The theme “In Step With Your Future” now serves as Sharp’s new slogan, replacing “Be Original.” and reflecting the company’s forward-looking vision centered on innovation, comfort, convenience, and everyday living.
“It reflects our commitment to look beyond technology and focus on real life — to understand the challenges people are facing today and to offer solutions one step ahead of time. Sharp will continue to deliver products that make everyday life better,” said Sharp Philippines President, Mr. Masahiro Akiyoshi.
Sharp demonstrated how the brand continues to evolve while remaining committed to its core values of quality, practicality, and customer-centered innovation. “Customers should choose value, not just price, because Sharp delivers value through health, comfort, energy savings, and enjoyment” Mr. Akiyoshi added.
Sharp Highlights Current Premium Product Lineup
The first segment booth highlighted Sharp’s current premium lineup of televisions, refrigerators, washing machines, air conditioners, air purifiers, audio products, and small appliances.
The showcase focused on products equipped with advanced technologies and practical innovations designed to simplify daily household tasks while improving convenience, comfort, and entertainment at home. Sharp emphasized how its appliances and electronics continue to support modern lifestyles through reliable performance and user-friendly features.
Sharp Launches New AQUOS TVs, Audio Products, and Home Appliances
The second segment booth served as the official market launch platform for Sharp’s newest products, giving attendees an exclusive preview of the brand’s latest innovations across multiple categories.
New AQUOS TV Lineup
In the LED TV category, Sharp introduced upcoming models featuring 4K Google TV, HDR, and Dolby Audio technologies.
The new AQUOS 4T-C 50”/55”/60”/65”/75”/85” JJ5000X Series features the elegantly designed metal stand “SUIREN-粋錬-,” along with a 120Hz High Refresh Mode during HDMI input and the V8 Revelation Processor. The series is scheduled to become available in July.
This year also marks the 25th Anniversary of AQUOS TV, with Sharp making its return to the large-screen category through the launch of the new 85-inch 4K Google TV.
Sharp also introduced the AQUOS QLED 4T-C 55”/65” JL6500X, which features Deep Chroma QD technology designed to expand the color reproduction range for a more vivid and premium viewing experience.
Meanwhile, the premium AQUOS XLED (QD Mini LED) 75” 4T-C75HU8500X is powered by the new X7 X-Revelation AI Processor and offers AI PQ, AI Karaoke, and enhanced gaming features including up to 144Hz refresh rate, FreeSync Premium, Gaming UI, Dolby Vision IQ, and Dolby Atmos.
Sharp Expands Audio Entertainment Lineup
Sharp also introduced its CS-Series Speakers, designed to elevate the music and entertainment experience through powerful sound and retro-inspired aesthetics.
The speakers feature a premium MDF wooden body for richer audio quality and support Echo & Reverb functions, Bluetooth connectivity, TWS pairing, and multi-input compatibility.
The CS-Series lineup is available in four models: CS-0610P-BR, CS-0810P-BR, CS-1210P-BR, and CS-1610P-BR.
Sharp additionally showcased the TS-2010P-BK speaker system, which delivers 26,000W PMPO sound with dual 8” woofers and enhanced multi-speaker audio performance for deeper bass, clearer vocals, and immersive entertainment.
The system also includes X-BASS technology, wireless microphone support, Bluetooth connectivity, TWS pairing, USB playback, FM radio, and multi-input compatibility. Its elevated tower design and easy sound controls are intended to enhance home entertainment and karaoke experiences.
Sharp Introduces New Refrigerators, Washing Machines, Air Purifiers, and Air Conditioners
In the home appliance category, Sharp unveiled a new 2-Door Top Mount refrigerator featuring a larger Mega Freezer capacity and available in sizes ranging from 15.5 to 16.2 cu. ft.
For laundry solutions, Sharp introduced new Top Load Non-Inverter washing machines available in 8kg and 10.5kg capacities. The top load Inverter models in 13kg and 17kg capacities feature a Direct Drive Motor designed to provide optimized performance, quieter operation, and improved washing efficiency. All models are equipped with a waterproof capacitive touch panel.
Expanding its health and protection lineup, Sharp also unveiled the FX-S82 air purifier available in Black and Gray. Designed for spaces up to 62 square meters, the unit features a Purefit design and AIoT functionality and is expected to become available by September.
Sharp’s air conditioning lineup featured the AH-XP10DHF model available in 1.0hp, 1.5hp, 2.0hp, and 2.5hp variants.
The model includes a fresh dry function and AIoT functionality and is expected to become available later this year. It features a 14 Degrees Celsius Temperature Setting, Super Jet Mode capable of rapid cooling within five minutes, and a center LED bar that visually indicates when desired temperature and humidity conditions are achieved.
Additionally, Sharp’s AIoT technology allows users to remotely monitor and adjust temperature, humidity, and operating modes through a mobile application. The system also learns user preferences over time to optimize cooling performance and energy efficiency while providing a more personalized indoor environment.
The showcase highlighted Sharp’s continued commitment to delivering forward-thinking solutions, improved performance, and meaningful value to Filipino consumers.
Sharp Showcases Future Product Concepts
The third segment booth presented future product concepts that may eventually be introduced to the Philippine market depending on consumer demand and market conditions.
The exhibit featured innovative technologies and premium-quality products previously showcased at leading global technology exhibitions such as CEATEC in Japan.
These future-focused concepts reflect Sharp’s dedication to continuous innovation, advanced functionality, and products designed to align with evolving consumer lifestyles.
Sharp has been operating in the Philippines since 1982 and has remained part of Filipino homes and businesses for more than 40 years. Throughout the decades, the company has built a strong presence in the country by providing dependable products that support the changing needs of Filipino consumers.
As Sharp continues moving forward, the company remains committed to strengthening its relationship with media partners, dealers, and customers while introducing products and solutions designed to improve everyday life and help shape a better future.
Sharp also reaffirmed its commitment to remaining part of Filipino households by continuously delivering comfort, support, and innovation tailored to the evolving Philippine market.
Mr. Akiyoshi ended the speech by saying “Sharp will stay one step ahead of people’s needs and continue solving real-life problems, and by delivering value to our customers and working together with our dealer partners, we will grow together. All of this is not just for today—Sharp will remain “In Step With Your Future.””
For more information about upcoming events and product offerings, visit the official Sharp Philippines website.
