Beats and breakthroughs undeniably unite people. Combine the two, and you get an explosive celebration of music, creativity, and technology. With this in mind, TCL, the Triple Global Top 1 TV Brand and a trusted leader in home appliances, brings back TCL TechMania: CoolFest Year 2, co-presented by SM Appliance Center, now the biggest and coolest event of the year, held last June 28, 2025, at SM Mall of Asia Music Hall.
This year’s TCL CoolFest Y2 was more than just a music festival. It transformed into a lively and dynamic event celebrating everything “cool.” High-energy performances from guest artists and content creators, along with an appearance from the brand’s ambassador, made for a vibrant spectacle. However, the spotlight remained firmly on TCL’s line of innovative appliances showcased across various interactive and immersive zones throughout the venue. From games to smart tech experiences, TCL CoolFest Y2 highlighted what it truly means to live a smart, stylish, and connected lifestyle.
At the center of the festivities was The Smart Living Zone: Where Innovation Meets Experience—a fully immersive space featuring TCL Philippines’ latest lineup of high-tech appliances. This zone was dedicated to showcasing the newest QLED and QD-Mini LED TVs, along with air conditioning units, washing machines, and refrigerators designed with cutting-edge technology.
Fans and guests were treated to hands-on experiences with TCL’s newest innovations, including the impressive 98-inch QD-Mini LED TV, the FreshIN 3.0 Inverter Air Conditioner, the WashPro Combo+, and the Free Built-in Multi-Door Refrigerator. These products all embody TCL’s commitment to energy efficiency, smart connectivity, and premium design. Attendees were also encouraged to join in the fun through the event’s well-loved “Spin the Wheel” activity, where they had a chance to win exclusive TCL merchandise by registering and posting photos with the event hashtags.
According to Joseph Cernitchez, TCL Philippines Brand Manager, “TCL CoolFest Y2 is our way of connecting our innovative products with the people. We recognize that music powerfully unites, and through this event, we’re championing Filipino excellence, giving local performers and creators a fitting stage and connecting them with passionate fans who share their enthusiasm. We truly hope everyone enjoyed the entire experience.”
TechMania in Full Swing
Tech enthusiasts and fans packed the venue, all drawn by the contagious energy of TCL CoolFest Y2. Beyond the main program, TCL offered fun on-ground activities such as “Spin the Wheel,” which added even more excitement with prizes and branded merchandise for lucky winners.
The event officially opened with a message from Ms. Cyd Montebon, TCL Deputy Director of Sales, who marked TCL’s 25th anniversary in the Philippines. She reaffirmed the brand’s longstanding promise of bringing smart and accessible technology into Filipino homes. “It is an exciting day for us to all be here and unveil our latest lineup, a fusion of cutting-edge technology and everyday brilliance. Together, these innovations mark a new chapter in our commitment to smarter, healthier, and cooler Filipino homes,” she shared.
Joining her onstage were TCL Philippines leaders such as Mr. Charlie Huang, Deputy Director of Brownline Products; Mr. Bert Cheung, Deputy Product Director of the Air Conditioner Line; and Mr. Eric Li, Senior Product Manager for Washing Machines and Refrigerators. Together, they introduced TCL’s flagship products, including QD-Mini LED TVs, T-AI-powered air conditioners, and energy-efficient appliances designed with inverter motors and smart controls.
Also present were brand partners and content creators Charuth and Jomari Angeles. After touring the TCL Cool Truck and Smart Living Zone, they shared personal insights on how TCL’s innovations enhance modern-day convenience and enjoyment.
A Superstar Moment
A crowd favorite moment came with the return of Asia’s Superstar and TCL brand ambassador, Kathryn Bernardo. Full of warmth and energy, she shared her continued excitement about being part of the TCL family.
“It honestly feels so amazing to be here again. I always look forward to TCL events because they’re fun, exciting, and full of energy, just like today’s Coolfest! I feel so lucky to be part of a brand that’s not just about innovation, but also about making real connections with people,” Kathryn enthused.
She added, “And of course, with the support of SM Appliance Center, it’s even more special. Together, TCL and SM Appliance Center are bringing the coolest and smartest tech to every Filipino home. And I’m so proud to be part of that. So thank you for having me again, and I can’t wait to enjoy the rest of TechMania with all of you!”
Kathryn also played along with fans in fun segments like “Guess That, Kath!” and “Unbox The Cool,” where lucky winners, dubbed the “Coolfest Barkada,” received exciting prizes from TCL.
Closing the event on a high note was an electrifying performance from Filipino band Lola Amour. With their modern fusion of rock, funk, and pop, they delivered crowd favorites including ‘San Kakapit’, ‘Fallen’, ‘Dance’, and the viral hit ‘Raining in Manila’, leaving attendees cheering for more.
Smart Living, Stronger Together
TCL TechMania: CoolFest Y2 proved to be more than a tech expo or musical show—it was a celebration of Filipino creativity, innovation, and smart living. Strengthened by its partnership with SM Appliance Center, TCL continues to make its smart home solutions more accessible to Filipino households.
With the full TCL product lineup now available at SM Appliance Stores nationwide, consumers can explore a wide range of offerings, from stunning QLED displays to energy-efficient air conditioners, intelligent washers, and modern refrigerators—all under one roof.
TCL CoolFest Year 2 ultimately reaffirmed the brand’s commitment to bringing not just innovation, but also joy, connection, and inspiration into the heart of every home.
