For years, motherhood has been followed by a quiet, persistent expectation: to recover quickly, to become who you were before. But for most women, that version no longer exists and was never meant to.
This Mother’s Day, SOLÁ introduces Every Shape of Her, a campaign that challenges the outdated “bounce back” narrative and reframes how women are supported through motherhood. Instead of asking women to return to who they once were, SOLÁ champions the idea of moving forward; honoring the body as it evolves through pregnancy, postpartum, and every stage beyond.
At the heart of the campaign is a powerful shift in perspective: a mother’s body is not something to fix, but something to support. As it changes, grows, softens, and strengthens, it deserves care that is equally adaptive, intentional, and deeply considered.
Designing support that moves with the body
Bringing this belief into design, SOLÁ introduces its Special-Release Maternity Shaping Underwear ahead of this Mother’s Day; thoughtfully created for expecting mothers with comfort and safety at its core. Made from soft, breathable, and stretch-adaptive fabrics, each piece offers gentle, non restrictive support that accommodates a growing bump without unnecessary pressure or compression. Designed to prioritize movement, circulation, and everyday ease, it allows moms-to-be to feel supported in a way that feels natural, effortless, and safe.
Created for everyday wear throughout the second to third trimester, maternity shaping underwear prioritizes comfort without compromising support. This approach comes to life through its intentional construction: A built-in belly pouch gently supports a growing bump without applying pressure, encouraging ease of movement and circulation throughout the day. The high-rise silhouette and supportive waistband provide a sense of security, while elastic leg trimmings ensure a non-restrictive fit that adapts to the body in motion. Full bottom coverage adds to its everyday functionality, making it a foundational piece designed not for occasional wear, but for real, daily life.
Every detail is considered:
- High-rise fit for secure, all-day wear
- Supportive waistband that adapts without digging in
- Belly pouch designed for gentle lift and mobility
- Elastic leg trimmings for unrestricted movement
- Full bottom coverage for comfort and ease
- Discreet SOLÁ woven logo at the back
Made with 70% cotton, 24% nylon, and 6% spandex, and finished with a 100% cotton gusset, the piece is breathable, soft against the skin, and designed for long hours of wear; allowing the body to expand naturally while still being held. It is machine washable, built to keep up with the everyday realities of motherhood.
A shift from shaping to supporting
But beyond its construction, the Maternity Shaping Underwear represents something larger.
“I didn’t design this to shape a body back into something it was; I designed it to support a body as it becomes something new. Every detail, from the fabric to the structure, was intentional in making sure it feels gentle, safe, and truly wearable every day.” Anneth, Mom and Fashion Designer
It reflects a shift in how support is defined; not as compression or correction, but as care. As something that listens to the body rather than controls it. As something that adapts, just as she does.
Extending beyond pregnancy, the Hugging and Sculpting Shapewear Collections from SOLÁ is designed to offer a uniquely supportive, medium to high compression fit that many women, including post-partum mothers, turn to as they navigate the physical and emotional transitions after childbirth. Beyond its shaping function, the collections serve as a confidence-enhancing layer, helping mothers feel more held, supported, and put-together as their bodies evolve through recovery and beyond.
We recognize that every post partum journey is deeply personal, and while many women anecdotally find comfort in structured compression garments, SOLÁ encourages newly post partum mothers to listen to their bodies and consult healthcare professionals prior to using any shapewear; ensuring the body has adequate time to heal. We believe that shapewear is never a necessity, but an empowering garment that celebrates the strength, resilience, and beauty of the body at every stage of motherhood.
Complementing this are SOLÁ’s INVISEAM™ Collection designed to seamlessly integrate into everyday life and provides breathable, friction minimizing essentials that prioritize comfort even from pregnancy to beyond.
A campaign that reframes motherhood support
More than a product launch, Every Shape of Her is a statement. It affirms that every stage deserves support; that care should meet women where they are, not where they are expected to be. Whether preparing for motherhood, stepping into it, or redefining themselves beyond it, SOLÁ exists to support, not change every version of who they become.
Because motherhood is not a phase to outgrow. It is not a version to return from. It is a continuous becoming and through every shift, every change, every version of who she becomes; she deserves to be supported, exactly as she is.
The Limited-Edition Maternity Shaping Underwear will be available for purchase starting March 7 at SOLÁ’s official website https://solabody.com and Shopee store. The piece will be offered in Sand, available in sizes S to XL, and retailing at ₱1,085.
The collection will make its official debut at Every Shape of Her: Made to Bloom on May 7; a Mother’s Day event bringing together SOLÁ moms for a meaningful celebration. The experience will showcase the newest Maternity Shaping Underwear as well as other selected SOLÁ products, feature intimate conversations, a guided floral arrangement activity, and thoughtfully curated moments designed to honor every stage of motherhood in a warm, shared setting.
Following the launch event, the collection will be available across SOLÁ’s official store on TikTok Shop and Lazada.
