Solaire Resort proudly welcomes internationally acclaimed singer and actress Lea Salonga as its newest brand ambassador, bringing together two names recognized for excellence, exceptional experiences and distinctly Filipino hospitality. The partnership celebrates the achievements of one of the Philippines’ most celebrated performers while reinforcing Solaire’s commitment to delivering world-class experiences rooted in Filipino warmth and hospitality.
With a remarkable career spanning international stages, Broadway productions and acclaimed performances, Lea Salonga embodies the artistry, authenticity and warmth that align with Solaire’s brand philosophy. From her historic Tony Award win to her achievements as an internationally recognized performer, she has consistently demonstrated the ability of Filipino talent to shine on the global stage.
Much like Lea, Solaire has established its reputation through world-class experiences while remaining proudly rooted in Filipino hospitality. As the Philippines’ first integrated luxury resort, Solaire Resort Entertainment City set a new benchmark for hospitality, dining, gaming and entertainment. Its legacy continued to expand with the opening of Solaire Resort Quezon City, further strengthening the brand’s presence in the country’s luxury hospitality and entertainment landscape.
A Partnership Celebrating the Best of Filipino Excellence
The partnership between Solaire Resort and Lea Salonga reflects a shared belief that exceptional experiences extend beyond luxury. Instead, they are defined by the personal connections and memorable moments that guests create throughout their experiences.
Lea’s achievements, authenticity and ability to connect with audiences across generations make her a fitting representative of Solaire’s values. Her international recognition also reflects the excellence of Filipino artistry, reinforcing the shared identity that connects the celebrated performer with the luxury resort brand.
“Lea Salonga represents the very best of Filipino talent on the world stage. Her extraordinary achievements, authenticity and ability to connect with audiences across generations reflect the qualities we value at Solaire,” said Gregory Hawkins, President and Chief Operating Officer of Bloomberry Resorts Corporation.
“Through this partnership, we want to celebrate the many experiences that make Solaire special, while inviting guests to discover and enjoy them in their own way. Lea brings a wonderful combination of world-class excellence and genuine warmth that makes her a natural fit for our brand.”
Through this collaboration, Solaire highlights the importance of creating experiences that guests can enjoy according to their individual preferences. The partnership also reinforces the brand’s commitment to combining international standards of excellence with the warmth and personal connections associated with Filipino hospitality.
Discovering My Favorite Things at Solaire
At the heart of the partnership is My Favorite Christmas at Solaire, a new brand campaign that celebrates the joy of discovering experiences that feel uniquely personal. Featuring Lea Salonga, the campaign presents Solaire through the perspective of its newest brand ambassador while inviting guests to explore the resort’s diverse offerings.
Through Lea’s perspective, the campaign highlights the many experiences available at Solaire, from exceptional dining and luxurious stays to world-class entertainment, wellness and leisure. Each offering represents an opportunity for guests to discover experiences that suit their interests and create meaningful memories.
Whether sharing a memorable meal with loved ones, enjoying a night of entertainment, taking time to unwind or discovering something new, Solaire provides guests with numerous ways to find experiences they love. The campaign showcases the different aspects of the resort while emphasizing the freedom to enjoy each visit according to personal preferences.
This approach brings to life Solaire’s master brand philosophy, “Your Play, Your Way,” which reflects the belief that every guest should be free to enjoy the resort in a way that is meaningful to them. Rather than defining a single way to experience the property, the philosophy celebrates the individuality of every guest and the different moments that make each visit special.
As the festive season approaches, Lea Salonga’s arrival as Solaire Resort’s newest brand ambassador marks the beginning of a new chapter for the brand. Through the My Favorite Christmas at Solaire campaign, guests are invited to rediscover familiar favorites, embrace new experiences and celebrate life’s special moments.
With Lea representing the brand, Solaire continues to bring together world-class excellence and the warmth of Filipino hospitality. The partnership reinforces its commitment to offering exceptional experiences across dining, accommodation, entertainment, wellness and leisure, while creating more reasons for guests to return, discover and make every visit their own.
