MAP Active Philippines officially opens Sports Direct’s first store in the country, marking the entry of one of the UK’s largest and most established sports retailers into the Philippine market. Located at Ayala Malls Manila Bay, this launch introduces Filipino consumers to Sports Direct’s trusted and extensive selection of global and homegrown sports brands.
A Wide Range of Sports Gear and Apparel
Sports Direct Philippines brings its signature multi-sport, multi-brand retail model to local customers. The store offers a comprehensive selection of apparel, footwear, equipment, and accessories designed for athletes, fitness enthusiasts, and active families. Its assortment covers essential categories such as Football, Running, Training, Outdoor, Swimming, and Racket Sports including Badminton, Pickleball, and Tennis.
Known across the UK as a go-to destination for sportswear, Sports Direct carries a diverse mix of global brands and exclusive British labels. Its in-house brands include Karrimor, Everlast, Lonsdale, Slazenger, and USA Pro. The Philippines store also highlights key MAP brand partners such as Nike, Adidas, Skechers, New Balance, Converse, Lotto, Diadora, Airwalk, and Ellesse. Shoppers will also find leading sports performance names like Speedo, Wilson, and Yonex.
This strong lineup allows customers to shop for quality sports essentials from different disciplines, all conveniently available in one place. The store’s arrival provides athletes and families alike with new options to enhance their fitness journey through trusted products.
A Milestone for MAP Active Philippines
“We are thrilled to bring Sports Direct to the Philippines,” said Mr. Anil Malhotra, MAP Philippines Country Manager. “This opening represents our commitment to expanding access to high-quality sportswear and equipment. Sports Direct has long been a trusted destination for athletes and sports fans in the UK, and we are excited to bring that experience to the Philippines.”
The launch of Sports Direct in the country represents a significant milestone for MAP Active Philippines. It reinforces the company’s mission to promote a healthy, active lifestyle through accessible and high-quality sports retail.
Expanding Access to Sports Retail Nationwide
“This is only the beginning,” added Anil. “With our inaugural store now open at Ayala Malls Manila Bay, we look forward to opening more locations next year to reach more communities and inspire an active, healthy lifestyle across the country.”
The company’s expansion plans highlight its confidence in the growing sports and fitness market in the Philippines. By offering both premium and value-driven products, Sports Direct aims to serve the needs of diverse customers—from professional athletes to everyday fitness enthusiasts.
A New Sports Hub in Metro Manila
Ayala Malls Manila Bay, one of Metro Manila’s leading lifestyle destinations, serves as the perfect location for Sports Direct’s first store in the country. Its strategic placement complements the mall’s existing lineup of sports and lifestyle retailers, creating a one-stop hub for fitness and recreation.
The store design provides a spacious and organized layout, ensuring that customers can easily browse products across different categories. With its wide assortment of brands, the store enhances the mall’s appeal to those who value fitness and quality sports gear.
Grand Opening Highlights
The grand opening celebration welcomed local athletes, mall partners, influencers, and brand principals. Guests enjoyed guided store tours, special opening-day promotions, and product showcases from select global brands. Live demonstrations gave attendees a closer look at the performance and innovation behind the products on display.
This event marked the start of Sports Direct’s journey in the Philippines, setting the stage for future store openings across the country. As MAP Active Philippines continues to expand its retail presence, Filipino consumers can look forward to more opportunities to access world-class sportswear and gear designed to support an active, healthy lifestyle.
